pseudo sanctuaries

Powerful Women Do Powerful Things

Photo by Brooke Lark on Unsplash

GreatHERgood Claims to Support Powerful Women, So Why Are They Running PR for Black Jaguar White Tiger?

In our last Note we discussed, at length, the ability that propaganda and public manipulation has to mislead the masses into believing things that are entirely fabricated, and how Black Jaguar White Tiger’s new website and image is doing just that. Today we’re going to look at the company behind BJWT’s new, tidier and more palpably “politically correct” website and social media posts.

The cover photo of Greathergood’s Facebook page declares that “Powerful Women Do Powerful Things”

Setting aside the fact that founder Jackie Berlowski is posing with a captive wild Serval cat (which obviously goes against everything CWW stands for in a conservational sense) the statement itself is inspiring only on the face. Very powerful women might do very powerful, and terrible, things. Being “powerful” doesn’t make you a good person. For example, if you’re in a very powerful position, but you use that position to support and promote someone who is a tyrant that abuses others at will, then you’re nothing but a stooge to that tyrant.

When Greathergood and BJWT announced that they would be working together, it was, unsurprisingly, accompanied by photos and videos of Berlowski at BJWT playing with cubs and monkeys inside the house dubbed “Stage 1” by Serio. Same exhausted, overdone, inspiring story that every other celebrity touts after visiting BJWT. Go play with the captive wild animals, then tell everyone how amazing the foundation that lets you play with the captive wild animals is.

Wildlife Lion Cubs Black Jaguar White Tiger
Greathergood
Greathergoods post discussing their work on "one of our clients"

Greathergoods post discussing their work on "one of our clients"

The use of "MAJOR win" is beyond coincidental since Serio uses the exact same words.

The use of "MAJOR win" is beyond coincidental since Serio uses the exact same words.

BJWT announcement of BIG (read MAJOR win) renovations to their website shortly after Greathergood's post about working on "one of our clients".

BJWT announcement of BIG (read MAJOR win) renovations to their website shortly after Greathergood's post about working on "one of our clients".

Those who understand the reality of BJWT immediately trekked over to Greathergood’s Facebook page to share their concerns and try to explain that handling captive wild animal is not conservation, and that BJWT is not a sanctuary, but rather a petting zoo for the wealthy and well connected. Predictably, the majority of commenters criticizing BJWT and Berlowski’s choice to support Serio and BJWT were blocked and their comments deleted. Berlowski, it seemed, had already drunk the BJWT koolaid. Or, perhaps, it’s simply a matter of her already being connected to BJWT.

After all, the vast majority of celebrities who support BJWT either grew up with Serio in Beverly Hills, or met him through social events of the same ilk. You won’t find non-celebrities in the field of conservation or ethical conservationists associating with BJWT, or Eduardo Serio. Former animal traffickers, and commerce conservationists selling ideas rather than ethical conservation, like David Yarrow, and model Cara Delevingne, sure. But earnest conservationists devoted to the welfare of the animals, not the prestige of interacting with them? Nope.

Good PR can’t buy you ethical support, just lots and lots of manipulated fans.

For example, one of the new “PC” posts presumably put up by Greathergoods looks like this:

Post from the BJWT Instagram dated April 14 2019 *we have no way of knowing that a Greathergood employee posted this, but it was posted after Greathergood took over PR for BJWT.

Post from the BJWT Instagram dated April 14 2019 *we have no way of knowing that a Greathergood employee posted this, but it was posted after Greathergood took over PR for BJWT.

It’s very poignant, the image of receiving a battered animal with no understanding of the situation, and you’re left to make choices you don’t have enough information to make, a valiant effort by a hero in unknown territory making their way toward victory.

It’s a complete lie, of course.

But in reality, THIS was what Serio formally announced to fans the day he received Achilles.

Tiger Wildlife
Either Serio knew all these things then, and the new post is lying, or he didn't know any of these facts when he received Achilles and he was lying to fans by stating this. Either way, lies are being told to fans.

Either Serio knew all these things then, and the new post is lying, or he didn't know any of these facts when he received Achilles and he was lying to fans by stating this. Either way, lies are being told to fans.

Serio even explained that the tiger had fallen off a balcony at his home, and that’s how his legs had been broken. But hey, a good PR campaign creates its own facts, right?

More surprising than Berlowski’s ignorant support of BJWT as a pseudo-sanctuary (she’s a PR and media professional, not a conservationist) or even the misleading spin her company is putting on established facts, and the rewriting of other information (hey, PR creates “reality” to sell a product) is her choice to enter into business with Eduardo Serio, someone who has repeatedly, consistently, and very, very publicly, specifically attacked women, lesbians, gays, as well as using racial slurs, and offering outrageous suggestions regarding anyone with mental or physical deficiencies.

Berlowski’s Greathergood tags Ellen DeGeneres, gushing about her. Too bad that according to Greathergood’s new client, Eduardo Serio lesbians, are inherently unhappy because they’re unnatural, and don’t have “real sex” which leads them to being mean and stupid. Serio has stated as much multiple times, often ranting in live videos in particular about any woman who criticizes BJWT, suggesting that all of them are just frustrated lesbians who need a man to release their sexual frustrations (or whores who sleep around, one extreme or the other) Maybe Greathergood’s Berlowski can pass this advise on to Ellen?

Greathergood also recently tagged Huffington Post founder Arianna Huffington. No stranger to change-ups and conflict, Huffington nevertheless is currently a devout supporter of the LBGTQIA movement (her former husband is bisexual) and has publicly called for more such folks to take positions of power and influence. Meanwhile, Serio has on many occasions in live feeds, blamed LGBTQIA peoples (he did not use politically accurate references to them) for the failings of America and #planetstupid insisting that women are now raising boys too gay and that lesbians are unstable, and need sex instead of being in charge of anything. Maybe Berlowski would like to ask Huffington for her opinion on supporting someone who says things like that about the LGBTQIA community?

Then there’s Serio’s ongoing attacks on women in general. Erika Ortigoza has dared to speak out against BJWT on multiple occasions, and in response, Serio has repeatedly posted her photo to his 6+ million Instagram followers, helpfully informing them that she’s a whore who sleeps with men in exchange for things, and has plastic surgery to look fake. CWW wonders what Greathergood thinks of those post? Oh, wait, as noted in our prior Note, those posts have now had all their captions removed to make them neatly PR safe….

Well, then there’s Serio’s ongoing (just pathetic, at this point) attack on the young woman who entrusted him with the temporary care of her Savannah cats. After she had second thoughts about leaving them with Serio (note that they’re hybridized cats, yet Serio instructed their owner to withhold that information upon import, and call them “house cats” on the customs documentation) and asked to be allowed to take them back earlier than expected (she was planning to move cross country, as we understand it, and instead of boarding the animals somewhere, she wanted Serio’s “expertise” to care for them) even though she hadn’t moved yet. Serio took offense and went from calling her a “lovely girl who trusted us with her kids” to “that crazy Savannah woman”.

After deriding her thoroughly on all his social media platforms, Serio then publicly posted, in writing, that he didn’t even want the cats, and would return the cats to her if she reimbursed him for $1600 USD. Again, let us reiterate that Serio posted these terms in writing, on a public platform where they were seen by millions of BJWT fans, and anyone else viewing BJWT’s social media pages. The young woman promptly PayPaled Serio the $1600, pleading for her cats to be returned to her. Serio, in all his megalomaniacal magnanimity, posted screenshots of his PayPal account, showing the transfer of money to him, from the owner of the Savannah cats, and captioned that photo (paraphrasing here) “Thanks for the donation to my 501(c)3, I’m keeping the money and the cats. You lose.”

It was, perversely, BJWT’s own fans, who stepped in at that point, commenting en masse to the effect that Serio had posted terms, the young woman had met those terms, and yet he was now going back on his word. Many fans suggested just giving the cats back, since he’d said he would if she paid him the $1600, which she had. Others pointed out that $1600 might meet the burden for larceny, since it amounted to a payment in exchange for the cats, and now he was withholding both.

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Instead of taking the advice of his fans, Serio simply contrived an excuse, claiming that the young woman “still owes me $66” and that because she shorted him (even though he’s the one who cited precisely $1600, in multiple places WhatsApp messages, texts, on social media) that “the deal was off” and then he posted images of his PayPal account refunding the money. Of course “the deal” wasn’t for $1666 USD, it was for $1600 USD. But then Serio would have had to “admit defeat” and give the young woman’s cats back. Instead, he lied, and continued attacking her.

For years.

The duration of Serio’s pursuance of the young woman who entrusted him with her Savannahs is, perhaps, the singular best example of his obsessive need to dominate and control everything in his perceived sphere of existence. What began as a mistake on the part of a fan (former, now) of BJWT, and what was a bad fit for Serio as far as animals go (the cats did not like him, were not malleable and adoring in the videos he showed, but rather shunned him and avoided him or hissed) has now been drawn out into a multi-year sordid attack, with an extremely wealthy, and well connected older man pursuing, harassing and doggedly deriding a young, financially insecure woman. Serio even publicly stated (posted via screenshots of his messages with the young woman) that he didn’t want the cats. And yet he refused to give them back, even after their devastated owner paid him the money he demanded. It reads like a child custody horror story with ransoms paid, but children still withheld. Some three years or more into the situation, the young woman continues to struggle in paying basic bills (if she’s holding a job at all, what with Serio dragging her into court repeatedly, which we know he does because he posts #winning with veiled connotations about suing people whenever something happens) whilst Serio is jetting all over the world, to Miami, Milan, enjoying various fundraisers for BJWT, and side trips, as well as now having hired a female-owned PR company to help hide his public abuse toward other women, including the young woman who trusted him with her Savannahs. Oh, the bittersweet irony there.

We wonder what Greathergood thinks about all of those posts? Oh, wait, nearly all of the “crazy Savannah woman” posts have now carefully been scrubbed from BJWT’s social media posts….

Of course, when it comes to making money, Serio loves to play mix-and-match with financials. BJWT’s 990 from 2017 posted on their new website claims no employees while BJWT’s costs for 2018 posted in the same section of the new website lists numerous employees. Serio regularly advertises for donations through his nonprofit, even discussing in interviews (give time count for video) how BJWT relies on donations to help cover the cost of workers and security employees. Serio tells fans that he’s spends large amounts on employees, directing those fans to donate in order to support that spending, but then when he files taxes he tells the US government those employees don’t exist.

Photo, BJWT

Photo, BJWT

Legally, the US nonprofit entity Serio is constantly promoting does not possess even one single solitary employee.

The workers and security Serio has are employed by the Mexican entity, Gran Santuario Mexicano Jaguar Negro Tigre Blanco, not the US nonprofit Black Jaguar White Tiger Foundation. But Serio never specifies this to fans. Instead, he posts the 990 forms for his US branch BJWTFoundation–which again, holds ZERO employees as per its nonprofit tax filings–and then follows it with a pie chart claiming that BJWT’s budget in 2018 paid for a minimum of $423,169.26 USD for “workers” and “security” forces.

Photo, BJWT

Photo, BJWT

But those employees are paid not by the US nonprofit BJWTFoundation Serio is always referring to, they’re paid by Gran Santuario Mexicano Jauguar Negro Tigre Blanco.

To further confuse things, the BJWT website lists all costs in USD, but since BJWT is in Mexico, most of the monies spent will be in Mexican Pesos, not USD. In Mexican Pesos, the cost Serio claims for employees is a staggering 8,009,176.47 Mexican Pesos. We have no way of knowing what Serio pays his workers per hour, but with an exchange rate of $1 = 18.93 Mexican Pesos, he likely doesn’t pay them more and $5 USD per hour, equating to 88-100 Mexican Pesos per hour, which is currently the roughly exchanged minimum wage in Mexico City. After all, this is the same man who refers to those workers as “wetbacks”.

The kicker in all this is, Serio’s not lying to the IRS, he’s lying to his fans who are don’t seem to realize that there are TWO Black Jaguar White Tiger entities, the Mexican-registered one which employes workers, and the US one which claims zero employees, assuring that it’s the least taxed. Serio then takes the money from his US entity, and gives it to the Mexican entity via grants as listed on the US 990 form.

It’s no wonder that with all the donations from fans being pumped into a US company in US dollars (you can also donate in other monetary systems, but if you donate to the MX entity, Serio is not required to divulge those monies publicly. So in theory someone could hand him a huge sum of money in Mexican Pesos, and we’d never know it happened) that Serio’s got enough leftover to waste in his vindictive revenge campaign against the young owner of the Savannah cats, all while Greathergood helps him keep his image tidy.

Then there’s the posts wherein Serio labeled all the conservationists who wrote letters to the Colombian government, petitioning them to send circus lions to a real sanctuary instead of BJWT “Cowards”. After all, the majority of those conservationists were women, including Erika Ortigoza the whoring plastic surgeon junkie, and two were the “frustrated lesbians” Serio enjoys referring to as “Project Idiots”…

Now removed from BJWT

Now removed from BJWT

Now removed from BJWT

Now removed from BJWT

Now removed from BJWT

Now removed from BJWT

Now removed from BJWT

Now removed from BJWT

Now removed from BJWT

Now removed from BJWT

Now removed from BJWT

Now removed from BJWT

What would Greathergood think about those posts? About the faked, photoshopped photos that were part of them? Oh, wait, all of those images and captions have now been removed from BJWT’s social media platforms…

Or what about the young woman whose name, address, employment location, etc. Serio publicly posted (which we will not be posting here) stating that Colombia had issued a warrant for her arrest because she “interfered” with his attempts to get possession of the former circus lions? That young woman had to close her social media accounts afterward due to the attacks from BJWT fans, and faced weeks of harassment from them whenever she attempted to start new accounts because, hey, Serio had given them all her personal information and told them to attack her. And his statement that Colombia had issued arrest warrants for her? 100% lie.

Videos wherein Serio refers to his own workers as “wetbacks”, wherein Serio derides Pepe for wearing “gay boots” and posing with a dog for photos, which “looks gay” when posing with a tiger is what a real man would do, videos wherein Serio declares that parents should be forced to undergo testing before having children in order to avoid having kids born with mental or physical disabilities, all now removed from BJWT platforms.

Funny how all of the imagery, and contexts that would be damaging to someone’s PR, and which represent the precise opposite of what Greathergood claims to promote and support have now been removed from BJWT and Eduardo Serio’s social media platforms. But then, that’s what companies like Greathergood does. They’re hired to move in, and clean things up. We have no way of knowing precisely which images and videos Greathergood specifically removed, but we can know that it’s not possible for them to be involved in the social media accounts of BJWT without seeing these posts firsthand, because many of them were available until just the last couple of months. It’s not a coincidence that BJWT partnered with a PR company for the first time since it was founded and suddenly the more egregiously bigoted and hate-mongering posts began disappearing from their pages.

Bravo, Greathergood. Maybe you should reach out to Harvey Weinstein and offer to represent him while you’re at it. He could probably use the help revamping his image, and considering your efforts with Serio, you could probably do wonders for Weinstein.

Black Jaguar White Tiger - “Fact” or "Fiction?"

Black Jaguar White Tiger’s “Facts” More Influenced by Edward Bernays’ “Order out of Chaos” Theory Than By The Truth

The title really does make sense. And, as this post will be a long one, we can afford to offer readers some background as to what inspired it.

Billed by himself as “America’s No1 Publicist” Edward Bernays is widely regarded as a pioneer in the fields of public relations and propaganda, and his influence continues on in today’s ever-growing digital world where good propaganda, and a chic public relations manager can create an entirely false public identity for a person or group. Often, such efforts of “rebranding” an already known entity take place directly in front of the public eye, but dazzled by slick graphics, and “feel-good” stories, that the public will either not recognize the fact that they’re being lied to, or they’ll choose to embrace an idealistic promise over the reality they already hold in their hand. Even if they understand the falsehoods for what they are, fear of ostracism will cause them to abjure from taking a stand about it.

Such are the psychological and sociological natures of humanity on which Bernays constructed his immensely successful public relations career. Bernays believed vehemently (and correctly) that the “masses” of humanity were easily swayed, and could be manipulated into believing anything if the idea was presented to them in the correct way. You can listen to Bernays himself explain how he successfully altered the fashion of an era in order to sell Lucky Strike cigarettes to women here.

Bernays just as correctly observed that:

“Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power…”

However, in a darker, disturbing manner, Bernays also believed that because humanity in general was so easily manipulated, and that those who carried out that manipulation held ruling power, it was the duty of those capable of manipulating the public to do so for the greater good.

Bernays stated in his books, and publications that:

“Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos.”

Bernays argued that the “masses” would inevitably succumb to manipulation anyway, and that “good” propagandists could therefore compete with “evil” propagandists without incurring any moral cost for it. He thoroughly believed that lying to the public for the right reasons in order to counter those lying to the public for what he perceived to be the wrong reasons negated the fact that you were lying to the public at all. His designs for public manipulation were so well thought out and successful that Minister of Propaganda for the Third Reich, Joseph Goebbels used them as the blueprint for his campaigns.

This ideology, although hugely problematic on a moral level, is one that is currently being embraced by the vast majority of media constructs, and in every facet of society.

Conservation is no exception. All of the organizations and people addressed by CWW have embraced the activity of lying to the public, their fans, and supporters, in order to further what they perceive to be the “greater good” of their own endeavors.

Kevin Richardson supports the captive lion breeding, cub petting, and canned hunting industries monetarily through the purchase of lions from within it, rationalizing this activity by insisting that the lions he bought will have good lives, and that the movie he made using them will “spread awareness”. Richardson supports the use of captive wild animals in for-hire activities, such as TV productions, movies, ad campaigns, staged photography of “wildlife” and other commercial venues, rationalizing that these for-profit ventures “raise awareness” about conservation. He also actively tries to minimize his participation in these industries by suggesting those who criticize him are quibbling over his methods, and dividing the conservation arena.

Dean Schneider supports the captive lion breeding, cub petting, and canned hunting industries by funding through the purchase of lions from within it, rationalizing this activity by insisting that the lions he bought have been “rescued” from terrible lives. He is currently, avidly manipulating the public, and his ever-growing fan base, to believe that holding lions in large enclosures which also contain prey species, allows those captive lions to “live wild” and is no different from the existence of wild lions, despite that they’re actually in captivity.

And then there’s Black Jaguar White Tiger, who provides an entirely different, but synonymous sort of lies to the public.

Anyone who has followed CWW will recall the repeated claims by Black Jaguar White Tiger founder Eduardo Serio that it’s his responsibility to “save #planetstupid” from its own mechanizations via BJWT’s social media presence. Again, and again on the BJWT Instagram, Serio has ranted about how he, and his foundation, are responsible for wresting the control of #planetstupid away from the “dark side of humanity” who don’t understand anything. Serio’s superiority over the rest of humanity, and his assertion that he intends to bring the world into alignment with his own beliefs, which he regularly posits are the only beliefs that can save #planetstupid serve to provide the objective viewer with clear evidence as to his utter, and complete, narcissism.

The very wellspring of Black Jaguar White Tiger was a personal social media account documenting the daily life of a pet black jaguar, as she was raised in the well-appointed, second-residence, Acapulco mansion of Hollywood socialite, Eduardo Serio. In 2013, a black jaguar cub was introduced to followers of Serio’s personal Instagram page–many of whom were well-connected actors, actresses, models, fashion designers, and entrepreneurs, as his “daughter” Cielo. The black jaguar was followed in short order with a tiger cub, Tierris, and, after voicing the fact that his family would be complete with a female lion, the magical appearance of a female lion cub, Karma, all of them “adopted” by their “Papa Bear”.

It was from this private Instagram page, that BJWT was born. Eventually, Serio announced the development of the Black Jaguar White Tiger Foundation, hosting his friends to play with the various big cat cubs he magically came into possession of on a constant basis. Four years later, BJWT is arguably the “best known” animal-related Instagram account in existence, and still regularly hosts celebrities playing with cubs. The BJWT Instagram feed is filled with guests handling cubs, volunteers handling cubs, and Eduardo Serio and his personal friends handling cubs and larger cats.

Originally visiting BJWT for two days, once a year was listed as a sponsorship reward for anyone willing to shell out $1,000 USD a month in monthly donations. Only after groups like CWW began pointing out that this was simply a fancy pay-to-play scheme was that reward removed from the BJWT website. To this day, BJWT fans claim the screenshots like those shown below have been faked by “haters” to make Serio look bad, and they claim that Serio never “sold” visits to BJWT in exchange for money.

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The animals at BJWT have come from various sources, cubs (in many cases early on) were purchased within Mexico’s rampant big cat breeding industries. In other cases, Serio has obtained former pets (sometimes by forcing owners who had licenses and did not want to give them up, to hand them over anyway, according to a few sources) or, according to yet other sources, Serio arranged with various zoos to receive cubs from them. This isn’t something Serio made any attempt to hide. He’s posted photos of Maztu’s father, still living in a zoo-like facility where tourists pay to take photos with him (Serio defends this breeding and petting facility claiming that they take great care of the cats they use) and Maztu’s cousin (whose father is the brother of Matzu’s father) was “rescued” by BJWT after being bred at the same facility where Maztu’s father lives (which begs the question of why he needed to be “rescued, since Serio says that facility is great, despite the breeding and letting the public handle animals). Serio’s friendships within the government to assure that any animals confiscated are funneled to BJWT, or, at least according to our government contacts, that he gets “first dibs” on them, at which point he might pick and choose who to rescue. He has also used these government connections, again, according to CWW’s Mexican contacts, who are widespread within the Mexican conservation industry, to force the closure of facilities, or stop the construction of new facilities which he feels would threaten BJWT’s position as the best known facility in Mexico.

Serio doesn’t try to hide any of these facts. Instead, he simply rebrands, and redefines them, and their accompanying implications in ways that ascribe a sense of righteous beneficence to the actions, with himself and BJWT as the heroes of the story.

Celebrated, and world renown big cat organizations, are to be eschewed, according to Serio. He publicly scorns any established standard of care and ethical creed, like the GFAS, which is admired by others, informing his followers that such establishments are what have destroyed the planet to start with. But behind the scenes, Serio changed BJWT’s name on its Mexican registration to Gran Santuario Mexicano Jaguar Negro Tigre Blanco simply so that he could insist that BJWT is a “registered sanctuary”.

Celebrated, and world renown big cat organizations, are to be eschewed, according to Serio. He publicly scorns any established standard of care and ethical creed, like the GFAS, which is admired by others, informing his followers that such establishments are what have destroyed the planet to start with. But behind the scenes, Serio changed BJWT’s name on its Mexican registration to Gran Santuario Mexicano Jaguar Negro Tigre Blanco simply so that he could insist that BJWT is a “registered sanctuary”.

One of the few things overtly indicating the cheap, abusive underpinnings of BJWT and its founder, Eduardo Serio, has always been Serio’s flare for hyper-dramatized posts, on both the BJWT social media accounts. His habit of grandstanding and his gleeful hate-filled rhetoric that spans the gamut of themes.

From publicly accusing women who thwart him in some way of being whores simply because they thwarted him in some way

Slander Black Jaguar White Tiger
Translation of Serio's caption:O remember our lion Hope? As it turns out, this cheap woman Erika Ortigoza ran a superficial mediocre and small zoo, so mediocre that it was forced to close and become a veterinary clinic only because all the people co…

Translation of Serio's caption:O remember our lion Hope? As it turns out, this cheap woman Erika Ortigoza ran a superficial mediocre and small zoo, so mediocre that it was forced to close and become a veterinary clinic only because all the people complained. When we started, Erica had relations with Jorge Maksabedian, in charge of permits and give money scholarships to zoos on behalf of the government. Well, that idiot, following the instructions from his lover, Erika, he withheld our permission already authorized and had to transfer Hope to that clinic, but Erika is so mediocre that I just lost Hope and returned her to the owners of the restaurant where it had been confiscated from a cement cage and bars instead of be in a pack with us. I cried and cried and the years passed and I waited to say the whereabouts of Hope. She was saying that we didn’t have permission, what she did not say, is that we already had it authorized but had been held by his Lover whom literally, he had relationships for in exchange of scholarships. The new administration arrived and they ran Jorge Maksabedian and sometime later, to Erika. They cleaned the house.

To suggesting that certain groups of people should either be executed, or forced to kill themselves, Serio’s history of sectarian and intolerant public rants on the BJWT social media pages have, indeed, been the stuff of legend.

Until now.

In recent months, material has been quietly disappearing from the BJWT social media sites. Beginning with the brutal, and abusive posts concerning the young woman who entrusted him with her Savannah cats (whom he has been attacking in court repeatedly for years now, like the egomaniacal cretin he is) and continuing to posts that publicly attacked the ethical conservationists involved in trying to avoid BJWT obtaining custody of six Colombian circus lions (which BJWT had already promised to take, and then abandoned after Serio was not able to gain the permits required to import them) Serio’s more outrageous attacks have now been deleted from BJWT’s pages.

In many cases (such as those involving the Colombian lions) the posts contained photoshopped images of confidential letters sent to the Columbian government, which had been passed on (illegally) to Serio, lying about what the people Serio was attacking had done.

The letter which Serio photoshopped and falsified, then attributed to I.C.A.R.U.S. Inc.

The letter which Serio photoshopped and falsified, then attributed to I.C.A.R.U.S. Inc.

The actual letter that was sent to the Colombian government by I.C.A.R.U.S. Inc.

The actual letter that was sent to the Colombian government by I.C.A.R.U.S. Inc.

In other cases Serio’s captions were simply disgusting rants declaring his superiority (for his connections to a corrupt Colombian government, no less) in a fashion more suited to a drunk frat boy than a professional entity.

Never mind that the "2 years" cited by Serio involved BJWT abandoning the lions. Only after he started a second fundraiser (no one knows where the funds from his first fundraiser ended up) did it become clear that BJWT had already raised money for t…

Never mind that the "2 years" cited by Serio involved BJWT abandoning the lions. Only after he started a second fundraiser (no one knows where the funds from his first fundraiser ended up) did it become clear that BJWT had already raised money for these lions and then abandoned them.

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If posts of this nature remain, the captions have now been deleted, leaving only the photos behind, without explanation.

The posts remain on BJWT's Instagram account, but now have no captions.

The posts remain on BJWT's Instagram account, but now have no captions.

From stating that Erika Ortigoza slept around to get what she wanted, to an unexplained photo of her.

From stating that Erika Ortigoza slept around to get what she wanted, to an unexplained photo of her.

Then BJWT’s newest website overhaul was recently announced, giving some context to the disappearance of Serio’s more childish, and lying photoshopped posts. In just the short time since Serio announced that BJWT would be working with Greathergood, a company that specializes in Public Relations, Greathergood has, apparently done its best to “clean up” BJWT’s immature, and distasteful edges in hopes of making the foundation look more legitimate.

The new BJWT website contains donate buttons on every page, sometimes in more than one place, and newsletter buttons everywhere else. Photo credit BJWT

The new BJWT website contains donate buttons on every page, sometimes in more than one place, and newsletter buttons everywhere else. Photo credit BJWT

The announcement of a revamped BJWT website was not a surprise to CWW or others who have spoken out about the pseudo-sanctuary. It was obvious that Serio was no longer the only person making social media posts. BJWT’s Instagram description had changed from announcing that they were making #planetstupid fall in love animals one post at a time to a description nobly claiming that BJWT is “Changing the world by rescuing Animals, educating humans, and reforming laws.”

Photo credit BJWT. The message of intent on the BJWT has also been rewritten in a more appealing and less condescending manner.

Photo credit BJWT. The message of intent on the BJWT has also been rewritten in a more appealing and less condescending manner.

Captions on social media posts began containing proper grammar, and though still lacking in information, and a knowledge about conservation, blurbs were longer, with a noted focus on bettering the Foundation, bettering enclosures. Posts had begun appearing which actually discussed–for the first time in four years–the widespread abuse of captive wild animals, with accompanying dialogue encouraging fans to help BJWT stop it–by supporting BJWT, of course. Directly counter to Serio’s longstanding criticism of “political correctness” BJWT had become just that, precisely caring enough to look caring, but superficial enough not to offer any hard information, or facts.

The demarcation between the “Serio is in solely charge of BJWT’s public image” and “A Public Relations Rep is in charge of BJWT’s public image” had already been sharply drawn. A new website with new content was just the next logical step in the process.

Only, this is Black Jaguar White Tiger, built from the ground up on lies, misinformation and misrepresentation, and controlled entirely by Eduardo Serio. So of course, the new website does not actually provide fans with any “new” information, nor does it provide them with anymore clarity about BJWT’s actions, or goals. It simply conveys the misnomers and talk-arounds in a less-grating and more professional manner. For BJWT fans, and those of the public not educated to know any better, the new BJWT website is flashy, and well-written.

To the eye of a professional conservationist, however, the lack of big cat, conservation, ecological, medical, and scientific understanding is painfully obvious. For those of us with all of the above, the new BJWT looks like what it is: a shiny illusion created by lay-folk.

The various areas of the new website contain snazzy tabs leading to pages which, at best, contain either inanely superficial, but “clean and pleasant” versions of what on the old BJWT website contained, or likewise inanely superficial blurbs about subjects that have never been addressed in BJWT’s four year history. Each new page provides bright red donate buttons.

Clicking "Stop the cruelty" takes you to the donation page. Photo credit BJWT

Clicking "Stop the cruelty" takes you to the donation page. Photo credit BJWT

Clicking "Support BJWT" takes you to the donation page. Photo credit BJWT

Clicking "Support BJWT" takes you to the donation page. Photo credit BJWT

The upper corner always contains a bright orange Donate button. Photo credit BJWT

The upper corner always contains a bright orange Donate button. Photo credit BJWT

Some pages contain multiple vectors which take viewers directly to the donation page. Here you can see the standard Donate button in the upper right corner, but the "Support BJWT" also takes you directly to the donation page. Photo credit BJWT

Some pages contain multiple vectors which take viewers directly to the donation page. Here you can see the standard Donate button in the upper right corner, but the "Support BJWT" also takes you directly to the donation page. Photo credit BJWT

But at worst, these pages of the new BJWT website contain blatantly displayed contradictions, incorrect information, unfounded claims, or entirely pointless facts that serve no purpose but to look important. The much ado about “legal reform” for example. Simply knowing people involved in making laws doesn’t mean you’re actually involved with influencing or working toward reform. Our Mexican contacts keep us abreast of issues, and while there are several laws in process that would potentially benefit captive big cats, they remain in process and Serio has not participated in any part of their creation or furtherance.

Clicking "Pledge BJWT" takes you directly to the donation page, as does the Donate button. Photo credit, BJWT

Clicking "Pledge BJWT" takes you directly to the donation page, as does the Donate button. Photo credit, BJWT

Clicking on the BJWT Legal Reform takes you to the page shown in the image above this one, where the only "option" is to click "Pledge BJWT" which takes you directly to the donation page, rather than discussing any laws currently being lobbied. Phot…

Clicking on the BJWT Legal Reform takes you to the page shown in the image above this one, where the only "option" is to click "Pledge BJWT" which takes you directly to the donation page, rather than discussing any laws currently being lobbied. Photo credit, BJWT

Then there’s Serio’s repeated lie about being a registered sanctuary. Notice that while the question “Are we a licensed sanctuary” is listed as “Absolutely” the continuance specifies that BJWT is licensed as a PIMVS. Under SEMARNAT’s definition, a PIMVS facility is described as: “PIMVS are considered to be intensive breeding sites, nurseries, botanical gardens or similar that manage wildlife in a confined manner for purposes of controlled reproduction of species or populations for commercial use (LGVS Regulation, Art. 2) You can read SEMARNAT’s breakdown here.

Photo credit BJWT. The new BJWT website continues to mislead viewers and fans into thinking they possess a sanctuary license, something that doesn't exist.

Photo credit BJWT. The new BJWT website continues to mislead viewers and fans into thinking they possess a sanctuary license, something that doesn't exist.

The actual registration BJWT holds as a PIMVS.

The actual registration BJWT holds as a PIMVS.

Serio has repeatedly posted his PIMVS registration to “prove” BJWt is a registered sanctuary, but the truth is that BJWT is registered as a PIMVS (not a sanctuary) under the name Gran Santuario Mexicano Jaguar Negro Tigre Blanco.

And in combination with that continued lie, is the perpetuated misinformation that the Mexican Foundation, “Gran Santuario Mexicano Jaguar Negro Tigre Blanco” which fans see all over social media is registered in the US as a nonprofit.

The facilities viewers see in Eduardo Serio’s social media posts is not registered in the US as a nonprofit.

Photo credit BJWT. Note the date specified here. BJWT threatened legal action against the author of an article published before January 11 2016 which stated that BJWT was not a 501c3. Serio attempted to smear the name of the author, calling them a l…

Photo credit BJWT. Note the date specified here. BJWT threatened legal action against the author of an article published before January 11 2016 which stated that BJWT was not a 501c3. Serio attempted to smear the name of the author, calling them a liar, and stating he would sue, when in fact the information in the article was 100% correct. At the time of publication, BJWT was not a 501c3.

Serio proudly proclaims that BJWT holds a nonprofit status in the US, but notice the name on in the BJWT answer, and the name on the 990 listed below. The name listed on the US 501c3 documentation is not Gran Santuario Mexicano Jaguar Negro Tigre Blanco, the name on the Mexican PIMVS registration. Serio’s “licensed sanctuary” Gran Santuario Mexicano Jaguar Negro Tigre Blanco is not recognized as a nonprofit in the US. The US nonprofit is an entirely separate entity, registered under the name Black Jaguar White Tiger Foundation, located in Woodland Hills CA. Serio intentionally lies to his fans, telling them that the BJWT they watch on his social media posts, which has “rescued” so many animals is a registered US nonprofit.

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Another issue where the new BJWT just provides the same lies Serio has been telling since BJWT is founded, is in regard to habitats and space. For example, this screenshot from the new BJWT website describes the customized habitats (for new viewers, the image shown here is not the area the blurb is actually describing. The area shown below is at Stage 1, where Serio does most of his interaction filming) Still, it looks beautiful and sounds great. Only it’s not true.

Stage 1, rather than Stage 2 which is being described. Photo credit BJWT

Stage 1, rather than Stage 2 which is being described. Photo credit BJWT

Below is a photos Serio himself posted on the BJWT Instagram page intending to prove that PETA was lying about BJWT in their article criticizing the pseudo-sanctuary. Although he likely felt better for making the post, Serio inadvertently proved his own billing on the new BJWT website was a lie. In the below photo, around 70 enclosures are visible. However, there are only two swimming pools. There have only ever been two pools located at Stage 2, and both contain tigers, the “Blue Pride” being one of them. We’ve circled the two pools (one slightly large than the other, the second partial hidden by shadow but still visible) This arial image–which Serio considered valid and correct, and used himself to “prove” how wonderful BJWT is–allows any viewer to look for the 70 custom pools he’s supposedly put in every habitat. Serio has even pointed out lions within it, offering perspective on size. Clearly there is not a “custom swimming pool” inside each habitat.

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Again, recent Instagram posts made by Serio discussing overhauls of habitats clearly show the two pools which can be seen above, both containing tigers.

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When the BJWT website attempts to impress readers with the amount of land in BJWT’s possession, again, they fall woefully short, and instead put their ignorance and lack of comprehension on full display.

Photo credit BJWT

Photo credit BJWT

On one area of the new BJWT website it states BJWT has 130 acres, but in another area, it lists 120 acres leaving 10 acres that’s either unaccounted for, or falsely claimed. While mistakes can happen, an entity that bills itself as the “best Sanctuary on Planet Earth” should be able to accurately state how many acres they own.

Photo credit BJWT

Photo credit BJWT

More troubling than the discrepancy of 10 acres, however, is the statistics provided by these points of information.

As per the new BJWT website, they have 700 animals living onsite.

Photo Credit BJWT

Photo Credit BJWT

And as per Serio’s most recent boast about big cat numbers, 400 of those animals are big cats.

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Out of the total acreage listed as belonging to BJWT–we’ll be generous and call it 130 acres–only 30 acres have been built on. Those 30 acres contain 70 habitats which house, let’s be generous, and say 350 animals, leaving 50 cats at Stage 1. For simplicity, let’s divide the acreage evenly by the number of habitats.

30 ÷ 70 = 0.42.

So, if all the habitats were the same size, each one would only contain 0.42 acres of space. But let’s be even more generous, and round that up to 0.5, a full half acre. 0.5 of an acre is 21,780 square feet of space.

Again, let’s be generous, and round up to 22,000 square feet of space. Trust us, BJWT needs the generosity because to give readers some perspective, a standard American Football field is 57,600 square feet.

So even with our generous, repeated rounding up of the numbers, and the removal of 50 big cats from Serio’s claim that he’s rescued 400, once you break down the numbers BJWT houses an average of 5 adult big cats on less than half a football field of space.

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Now, it’s clear from Serio’s own arial view of BJWT’s habitats that some are larger than others, so that means some of them are larger than 0.5 acres. But that also means that a great many of them are smaller than 0.5 acres, too. And as can be seen in the image provided by Serio, some of those habitats are considerably smaller than the rest. Half or more, in fact, of the visible enclosures are very small.

By comparison, The Wild Animal Sanctuary located in Colorado (which Serio disdains) houses a similar number of big cats and other carnivores in habitats varying in size from 5 full acres to 25 acres. Serio boasts of having 120-130 acres of land, assuring fans that BJWT has only built on 30 so far to house their 350-400 big cats, while TWAS (which Serio derides as not caring about big cats) encompasses 789 acres at their Keensburg educational facility which houses around 400 carnivore and is open to the public.

The TWAS Refuge facility which is not open to the public, contains an additional 9,684 acres, of habitats ranging from 100 to 1,000 acres in size where rescued animals live in as natural conditions as possible.

The TWAS educational facility houses state of the art medical and surgical buildings, specialized housing, and opportunities for teaching and observation by the public (all without any human/animal interaction) and has set the highest standard for big cat care in the USA.

Readers might recall some of Serio’s rants against TWAS and its founder Pat Craig from December of 2017 when he publicly attacked the conservationists who petitioned the Colombian government on behalf of former circus lions which had been living in cages for almost 6 years, hoping to have the lions sent to TWAS (which offered to fully fund rescue and transport of the cats to their new home) The Colombian government chose to send the lions to BJWT in Mexico instead because, they stated after the fact, they already had some paperwork partially filled out for BJWT to receive the lions from more than a year prior when Serio tired to take possession of them, but failed to do so.

After the Colombian government chose to give the beleaguered lions to Serio (one of which magically arrived pregnant through unknown causes) they also passed on to Serio all the private information and documents of those who petitioned them in regard to moving the lions to TWAS. It’s still unclear why the Colombian government would pass on information to a private Mexican citizen, but, you know, corruption, and all that.

The life those who petitioned the Colombian government wanted the former Colombian circus lions to have at TWAS:

Photo credit The Wild Animal Sanctuary

Photo credit The Wild Animal Sanctuary

Photo credit The Wild Animal Sanctuary

Photo credit The Wild Animal Sanctuary

Photo credit The Wild Animal Sanctuary

Photo credit The Wild Animal Sanctuary

Photo credit The Wild Animal Sanctuary

Photo credit The Wild Animal Sanctuary

And the life the former Colombian circus lions got at BJWT:

Note the reference to fighting.

Note the reference to fighting.

The lioness above clearly feels defensive and threatened, her cubs surrounded by strange lions which are not family members and which if they could gain access to her and her offspring would immediately kill the cubs. Serio openly admits that the lioness has been fighting the opposing pride of lions housed just feet away from her and her cubs with no visual barrier. Imagine living in constant fear that a challenging pride was going to kill your cubs.

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And here are others of the Colombian lions, again, fighting the other lions around them “all day long” through the border fences of their habitat. Rather than understanding the extreme social and emotional stress caused by theses conditions, Serio happily informs his fans that these lions have simply that “Their Lion Spirit got back into their bodies after arriving to our Sacred Grounds.”

Again, fighting is referenced.

Again, fighting is referenced.

There are other, numerous issues with the new BJWT website, not the least of which is the continuation of using interactions to sell volunteer slots and donation slots. Serio’s original, highly dramatic “Sacred Ground” rhetoric is still present, though quietly shelved in a less visible area of the website. In its place are Volunteer guidelines, carefully worded so as to put emphasis on the safety of the animals and volunteers.

Photo credit BJWT

Photo credit BJWT

And yet, even these revamp “rules of engagement” are accompanied by blatantly contradicting media. Despite that the “rules” for volunteering state that “All volunteers are required to wear the BJWT Volunteer uniform while at the Foundation” that “Accessories will are not worn at any time.” and that “Colored nail polish is prohibited.” The accompanying photos clearly show volunteers wearing all manner of clothing, none of it a uniform of any sort, handling cubs while wearing jewelry, and wearing colored nail polish.

Photo Credit BJWT

Photo Credit BJWT

Photo credit BJWT

Photo credit BJWT

Photo credit BJWT

Photo credit BJWT

Cell phones are supposedly prohibited on the “Sacred Grounds” of BJWT, yet volunteers happily pose with them against enclosure fences.

Photo credit BJWT

Photo credit BJWT

“YOU CAN NOT TOUCH THE ANIMALS THROUGH THE FENCE.” is stated in all caps definitively, and yet... Serio turns around and posts photos of volunteers petting Bradshaw (renown amongst BJWT fans for being “huge” no less)

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Photo credit BJWT

Photo credit BJWT

The recent injury sustained by a woman who got close enough for a jaguar (less than half the size of Bradshaw) to snag her arm through a fence similar to the one seen above with just one claw showcases how quickly a captive big cat can act, and how devastating even glancing contact can be for the human involved.

Photo credit Adam Wilkerson

Photo credit Adam Wilkerson

The list of issues with BJWT goes on. But as long as the public continues to submit to Serio’s propaganda and manipulation of them, nothing will change. After four years of lies and manipulation, it’s long overdue for the public to start waking up and asking questions, rather than blindly swallowing whatever false information, and self-serving lies Serio spoon feeds them in order to further his own ends.

CWW is often accused by those we discuss as having some sort of personal agenda, and/or we’re challenged by them, or their fans, as to what we’re doing that’s “better” than whatever the person in question is doing. These statements about us are designed to create the impression that CWW has set out to vilify the entities we discuss, thus creating some sort of conflict in an “us versus them” context.

This is categorically incorrect.

What CWW wants to encourage the public to do is to look beyond the propaganda, and PR lingo and objectively view the actuality of the person they’re supporting. Humanity’s general inability to set aside personal preference for objective assessment has played a huge role in creating the debacle that our world is currently facing. It’s more comfortable to look at someone playing with lions, or bottle feeding (even incorrectly) adorable cubs and believe that what you’re seeing is special, that it represents hope, and affection. It’s far less comfortable to look at such things and admit that the lions were raised with daily interaction to behave in a certain way, and that the video clip you’re viewing is one created specifically to show you exactly what’s visible, or to admit that the cubs being bottle fed are simply the most recent in a line of cubs being bottle fed that stretches back years, just the most recent cubs in a list of cubs being bottle fed.

We also understand that CWW itself is–and should be–subject to being viewed with the same detached objectivity with which we want readers to view the exploiters we discuss on a daily basis. This is why we strive to provide our readers with citations and media to verify everything we write, and all the information we disseminate. Why, many times, we provide multiple citations to entirely separate sources which all confirm the same facts we’ve utilized in an article.

We don’t want readers to simply embrace our word as fact. Doing so erroneously relegates the information we publish as nothing more than our own “propaganda” by presuming that what we’ve said is simply our own opinion, rather than an issuance of categorized, cited and documented facts intended to encourage readers to go and do their own research on a person or organization.

To create in readers the desire to know more, to develop their own breadth of education, grasp and understanding of captive wildlife, wild wildlife, and the conservation of both, is the underlying desire of CWW.

Don’t stop at our pages and articles, don’t receive them as a result or conclusion.

Use the information found through CWW as a starting point, as the catalyst for change in your own awareness. Use the tools for research, for analytical reasoning and impartial assessment that we have offered in regard to the various exploiters we discuss, to go out and commit to your own investigations of those parties.

*Headline photo credit to Black Jaguar White Tiger *Other photo credits as noted.

Is Commerce-Conservation Beneficial To Change?

Why The Commerce-Conservation Of Kevin Richardson And Those Like Him Is Not Beneficial To Achieving Actual Change

Recently in March 2019, the world found out that the Department of Environmental Affairs (DEA) rejected the Portfolio Committee’s Resolution (PCEA) to end Captive Lion Breeding (CLB). This defies the resolutions made during the Parliamentary Colloquium on CLB held back in August 2018 wherein the PCEA called for an end to CLB in order to end the practices of hunting and lion bone trades as supported by the continued captive breeding of lions. A ban on CLB would, of course, also end the practice of cub petting, and lion walking, as well as ending future lion interactions in tourism and elsewhere, as there would be no captive bred cubs to hand raise and work with. This is something, for unknown reasons, not discussed in regard to the PCEA, or their resolution to ban CLB, and is not mentioned in the public posts we’ve seen lamenting the DEA’s rejection of the resolution.

CWW was not surprised (although we were disheartened) to hear about the rejection of a ban on CLB by the DEA because, as we’ve discussed many times, the idea of conservation is a million dollar market, while conservation itself, is much less so. Lion parks like Ukutula Lion Park and Lodge make millions of dollars each year hosting thousands of tourists who pay for the chance to play with lion cubs and walk with older lions in the belief that they’re supporting lion conservation. Likewise, entities such as Lion ALERT host thousands of tourists who interact with their captive bred lions under the erroneous, but carefully cultivated belief, that they’re helping to save and conserve wild lions.

As long as it’s profitable to breed lions in captivity on a large scale, the DEA is going to protect that monetary income. The exposure, and arguable “awareness to lion conservation” provided by interactions with, and endeavors involving captive bred lions, provides that steady profit to breeding lions in captivity.

But it’s extremely easy to convince the public (in a general sense, at least) that places like Ukutula Lion Park, Lion ALERT, lion farms, and other safari parks which provide cub petting and lion walking are “bad guys” exploiting captive bred lions for profit. Ukutula Lion Park was even caught red-handed by Blood Lions selling their older captive bred lions into the canned hunting industry, and subsequently featured in the 2016 Blood Lions movie. There are numerous (and still growing) accounts of former volunteers of such parks and breeding facilities detailing the fact that the captive bred lions therein are exploited under the guise of “conservation” while providing a steady commerce for the parks and facilities. This makes it easy for the public to understand that these places harm lions and support terrible, abusive and exploitive industries.

It’s much more difficult to get the public to understand that beloved entities like Kevin Richardson, David Yarrow, and Dean Schneider, are just as much to blame for the failure of the DEA’s ban on captive lion breeding as the “money grubbing” officials who actually chose to reject it.

If readers are offended and upset by this statement, please read on to better understand why CWW is making it, and why we’re able to comprehensively defend it.

As stated above, in order for the DEA to uphold a ban on CLB, we have to make CLB unprofitable. If there’s no money coming in from CLB, there’s no incentive for the DEA to continue allowing it. The CLB is poorly, inadequately regulated, with little to no functional oversight. It adds nothing to the actual conservation of wild lions, and subsists on only the false claims of supporting the protection of wild lions through, in part “raising awareness” about lion conservation and “allowing the public to fall in love with lions”. Money, as noted in formal announcements of this rejection on various websites and pages, is the primary incentive for the DEA to allow the CLB machine to continue rolling along. Tourists misinformed to think they’re helping lions bring in millions of dollars a year. But there are more ways that CLB can bring in money than just the highly publicized cub petting and canned hunting arenas, and if the public wants to stop supporting the CLB industry, as well as the cub petting, lion walking and canned hunting industries, then they have to stop supporting all of the CLB industry.

Supporting any part of the CBL industry even while decrying the rest of it will not result in an end to CLB. It will only result in a shift as to what CLBs are used for.

One of the prompts behind this article, was the recent state of the Facebook page feed of famed Kevin Richardson ‘Lion Whisperer’.

On March 19, Richardson’s page posted a video with the caption “That moment when Charlie realized his roar was loud enough to talk back to the big boys!”

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The video quickly garnered hundreds of comments, thousands of responses, over hundreds shares, and tens of thousands of views. Amongst the comments conveying adoration and beauty for the white lion shown roaring in the video, there were multiple commenters who appeared confused, unsure of which white lion Charlie was, or where he had come from, as this was the first post on Richardson’s Facebook to showcase and name Charlie.

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A few commenters recognized Charlie immediately, however, explaining that he is one of the white lions purchased by Richardson from Ukutula Lion Farm as a cub in order to make the feature length film Mia And The White Lion (currently in theaters and due to be released in the US in early April)

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On March 20, Richardson’s page posted about the DEA’s rejection of the ban on CLB, stating “Once again South Africa fails.” The post caption goes on to condemn the DEA for its failure to embrace a ban on CLB which fuels canned hunting, the lion bone trade and “a number of commercial purposes” in South Africa.

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The post garnered thousands of responses, over hundreds of comments, and hundreds of shares. As expected all the comments expressed dismay, anger, and frustration, decrying the DEA for being focused on money and profit, but many also praised Richardson.

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Many comments commended Richardson, and supported him as one of the only voices trying to shut down the CLB industry.

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On March 21, Richardson’s page posted a link to the 2019 Environmental Film Festival In the Nation’s Capital with the caption “Exciting times as Mia and the White Lion (Mia et le Lion Blanc) is received with great accolades at the Environmental Film Festival In the Nation’s Capital this past Tuesday evening.” promoting Mia And The White Lion, which was made using cubs bought from Ukutula specifically for the purpose of making the movie.

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This post received hundreds responses, and relatively few comments, and shares. But the comments made were all entirely supportive, and congratulatory.

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Then, on March 22, Richardson’s page posted a video of lioness being treated for a minor wound and advertising the Lion Whisperer Youtube “members-only channel”. This is a channel accessible only by paying a monthly fee to Richardson. Richardson’s pages have repeatedly stated in posts regarding this “members-only” channel and monthly cost that all the proceeds gained from those paying for the privilege is spent on the film crew making those exclusive videos. This has been stated multiple times by Richardson’s pages, in response to commenters asking where the money they pay to become a “member” will go.

In the March 22 post, however, the caption contradicted those prior statements that the fee for the “members-only” channel are spent only on making more videos, by stating that it was through the fees gained from the “members-only channel” that Richardson was “able to take care of Ginny’s spay so quickly, using the most advanced laparoscopic technique.”

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The contradiction of the post was overlooked by fans who, in the relatively few comments had only compliments and gratitude to offer.

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Richardson’s facebook page feed is a textbook example of the intentional confusion and misdirection created by those engaging in commerce-conservation. Richardson’s page showcased how entities like Richardson are able to enjoy profiting off the industries they tell their fans they don’t support, while also enjoying the full support and adoration of their fans. This comes in very handily when other entities, like CWW call such entities out for their hypocrisy.

The first post discussed in this article shows Charlie, a white lion selected by Richardson specifically for coloration and personality, and then purchased by Richardson from Ukutula–which was featured in the film Blood Lions as a facility selling lions to the canned hunting industry–in order to make the commercial feature length film, Mia And The White Lion. Charlie was bred in captivity, forcibly removed from his mother, bought by Richardson when he was just weeks old, and hand raised alongside child actresses and actors, under Richardson’s training, and forced to perform to a script. At least four other lions were also purchased by Richardson from Ukutula.

Yet fans of the ‘Lion Whisperer’ readily embrace Charlie, even if they’re confused because Richardson–who doesn’t breed lions onsite–suddenly has new lions he’s never talked about.

The second post discussed in this article, shows Richardson expressing dismay over the DEA’s decision to reject a ban on captive lion breeding–even though the post directly prior shows a captive bred lion that Richardson bought for use in a movie, and through that purchase, Richardson supported the CLB industry by putting money into it.

And yet fans of the ‘Lion Whisperer’ readily embrace the disappointment shown by Richardson, condemning the government for being money hungry, while praising Richardson–who literally created some of that profit margin the DEA is protecting by not banning CLB–for his “efforts” to counter the DEA’s failings.

The third post discussed in this article segues from how DEA officials have failed lions, directly into promoting the fact that Richardson’s movie, Mia And The White Lion was “received with great accolades” at a film festival dedicated to environmental causes and conservation. All of the media hype surrounding Mia And The White Lion is carefully framed under “spreading awareness” and “teaching viewers” but neglects to “teach” viewers or make them “aware” of the fact that the lions they’re watching were gained by supporting the canned hunting, cub petting, and captive lion breeding industry. It’s like making a movie about the history of slavery using actual slaves, and then marketing it as an anti-slavery movie.

Of course, fans of the ‘Lion Whisperer’ received the movie plug with much cheering and congratulations for Richardson.

And in the fourth post discussed in this article, Richardson neatly brings it all back home with a little video teaser of one of his better known lionesses, advertising the opportunity for viewers to pay him for the privilege of being allowed to see even more of his contrived lion interactions with captive bred lions bought from the CBL industry.

And, even though Richardson muddles just what the money paid by “members-only” channel viewers is spent on (Is it spent on making more content, like Richardson has repeatedly said? Or is it spent on medical treatments, as Richardson is saying in this post? Or is it just spent on whatever it’s convenient for Richardson to say it’s spent on?) Fans of the ‘Lion Whisperer’ readily embrace the “information” offered to them by Richardson.

Do you see a pattern here?

No matter what Richardson says, or how contradictory his statements and actions are, his fans believe everything he says, and defend everything he does.

While in the process of writing this Note, CWW got a reminder of just how fanatically devoted ‘Lion Whisperer’ fans are, and how willing they are to intentionally ignore reality in order to protect their idealist image of Richardson, when one commented on a share of our Note addressing Richardson and David Yarrow, and how their commerce-conservation damages lions.

Under the share, this comment was made:

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We replied with humorous sarcasm:

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The fan replied with impassioned, but deadpan serious fervor, trying to minimize the fact that Richardson forces his lions to perform for a script, defending his actions, and claiming that Richardson–who shopped for cubs to fit the criteria of a predesigned film project–shouldn’t be criticized for handing money to those he claims he doesn’t support. Then they explained to CWW that the lions can’t ever be released into the wild (as if this wasn’t something CWW has inexhaustibly explained to readers in order to counter claims like those made by Dean Schneider that such is possible)

We responded, countering every claim made by Richardson’s fan with valid facts (see bottom of above screenshot, and continued in the ones below)

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The ‘Lion Whisperer’ fan then attempted to end the interaction (seen in above screenshot) by reducing verified facts (some of which were verified by Richardson himself) to “angles” “takes” “points of view” and they again minimized Richardson’s purchase of CBL cubs for use in a movie by expounding on the belief that Richardson “took them away” from the vile industry, so that makes it alright to have bought them like the commodity they are within the CBL industry.

We responded more harshly, reiterating all of the facts in bullet point form, explaining in detail how Richardson’s actions–counter to his verbal claims–directly support not only the CLB industry, but also, through his patronage of Ukutula, cub petting and canned hunting.

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Richardson’s fan then backtracked, insisting that they’d never said the facts we stated weren’t true (even though all of their prior comments did just that, implying that we weren’t stating facts, but rather points of views or opinions) The commenter goes on to ask if a country paying a ransom to terrorists in order to save people is that country supporting or encouraging terrorism (Yes, actually, that’s why most countries will not pay ransoms, even if they attempt to rescue hostages, there are actual textbooks written about this phenomenon and how it play into terrorism) and then states that they don’t think paying terrorists to release hostages after the terrorists demand to be paid to release hostages supports or encourages other terrorists to take people hostage and demand to be paid for their release. (Again, side note there are papers, and textbooks written about this very subject and how it creates a demand and supply.)

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The commenter then says they feel the same about Richardson, and accuses our points of being an amalgamation, that they do not believe in. To clarify their awkwardly put statement here, what the commenter is saying is that our “connect the dots” between Richardson buying lions from Ukutula, Ukutula breeding and selling lions to the canned hunting industry, ergo Richardson is supporting a facility which breeds lions in captivity, uses them for profit, and sells them to canned hunting, is not something they believe.

An even more simplified version is that according to this fan, Richardson handing money to Ukutula doesn’t mean he handed money to Ukutula.

They go on to say they agree that the CLB industry should be shut down, but continue to insist that Richardson isn’t a participant in it (even though he bought lions from it) because he doesn’t breed onsite. The commenter wraps up by defending Mia And The White Lion–a movie made by directly supporting the CLB/cub petting/canned hunting industry–insisting that it will “raise awareness” about the “awful industry” (that it directly supported) and that the lions are still better off with Richardson.

We responded accordingly (and for the last time, as clearly there is no point in continuing to reiterate the same facts again and again only to have them refuted)

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This is the staggering lethality of what skilled commerce-conservation can render.

Richardson has so indoctrinated his fans to the belief that anything he does, even if it’s exactly what he’s telling them is terrible, can be excused because it’s for the greater good and being done in order to “raise awareness”.

Only when the pubic stops supporting the captive lion breeding industry, and all its facets in their entirety, will those industries be rendered fully impotent. Only once those industries stop bringing in money–from any outlet–will government entities like the DEA stop protecting them.

But as long as commerce-conservation continues selling ideas instead of actions, and as long as the public keeps buying those hollow, but pretty ideas, instead of engaging in actual change by refusing to support exploitation in any format, the CLB industry and all its counterparts is going to thrive.

Cover image screenshot from Mia And The White Lion trailer.

Dean Schneider's "Inspirational Stories"

Photo by ShareGrid on Unsplash

Dean Schneider Hires People To Create His “Inspirational Stories”

Because there’s been a great deal of discussion the past week over media sites publishing false, misleading, or unverified information promoting Dean Schneider, and his Hakuna Mipaka, CWW wanted to address why it’s happening. While it’s commonsense to research the proposed content of an article you intend to publish on a media website, the current state of the Internet, and social media in general, favors the quick and the eye-catching. So when there’s a buzz word or subject flying around, and you’re presented with beautiful graphics, and photos, accompanied by the ideal “Cinderella Story” most content writers for media sites pounce on the opportunity.

If the images and/or videos are enough to tell the story with minimal text, that’s even better, because it provides the content writers of media sites with virtually their entire post, which allows for a faster turnaround. In some cases, writers are hired cut-rate. This means that they’re producing posts designed to bring in traffic, not contain verified information, and even worse that quantity-over-quality glut forces even ethical media sites to rush in producing their own stories, lest they be plowed under on the freeway of social media’s momentary attention span.

This is one reason that brands hire content teams dedicated to strategizing, creating, and promoting content that advertises that brand. Enter Dean Schneider and his “inspirational” fairytale of selling everything he owned to head off “McCandless style” into Africa to “rescue mutilated animals” or “Save Wild Animals From Poachers” depending on the headline. Of course, just as with McCandless, the reality is far, far less glamorous than the romanticized fictional account. True outdoors(wo)men and Alaskans loathe the hyper-idealized idolization of Chris McCandless (if you don’t know who he is, you can read about him here) which causes continuous problems every year, and has ended in multiple deaths. In the same vein, true conservationists loathe the hyper-idealized “peaceable kingdom” mythos contrived and promoted by entities like Dean Schneider and Eduardo Serio.

When The Epoch Times published a longer, more flushed-out article titled nearly the same as Bored Panda’s fake one, and less than a week after the entire Bored Panda debacle, CWW was promptly notified of the new ET’s article. (We reached out to ET and they removed the article, though they refrained from telling us how they obtained the information within their article, or whether they’d been contacted by Schneider or his staff about it) When we posted about the article, however, commenting that it almost seemed as though Dean was just issuing statements to media sites and those sites were just posting his content without researching him or verifying anything, at least one comment appeared immediately on our post declaring pointedly that:

“He had nothing to do with this. Apparently there’s a few articles being done about him but most haven’t even approached him for an interview.”

The comment was then deleted before CWW had the chance to reply and ask if the commenter had spoken directly with Schneider or his PR crew, since they were so emphatic that no one had “even approached him for an interview”. which is intimate information, indeed.

What this commenter, and all of Schneider’s fans, and defenders don’t seem to realize, or understand, is that Schneider literally advertises jobs for content creators to work with him. Although the details are listed under a tab labels “Jobs” on the Hakuna Mipaka website, salary is not included. This is, apparently, one of those “I’ll pay you in exposure” deals. Because, you know, artists don’t need or deserve money, they should just be grateful for the chance to get some exposure. The date on the current ad is for December 2018, but the stipulations indicate that whoever was “hired” could stay for three months, meaning that if Schneider hires a new person for the job, a new ad will be forthcoming sometime in March or April.

The fact that Schneider is using a photo of his pet monkey sitting on a camera to advertise a job for someone to take photos of Schneider and his captive wild pets tells you everything you need to know about his exploitation of captive wild animals.

The fact that Schneider is using a photo of his pet monkey sitting on a camera to advertise a job for someone to take photos of Schneider and his captive wild pets tells you everything you need to know about his exploitation of captive wild animals.

Even more brow-raising than the lack of salary for this “job” is the lack of expertise required. Expertise in big cats, ungulates, captive wild animals, animal husbandry in general, or anything pertaining to running a sanctuary supposedly devoted to the care of captive wild animals, that is. On the animal husbandry/biology/science spectrum, the only “expertise” you need for Schneider’s “job” is appreciation of nature, and respect/openheartedness toward animals. That’s it. Easy peasy.

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Not so easy peasy when you continue to all the important photo and video editing and creation skills you need, like advanced knowledge in Adobe Premier Pro, Lightroom and Photoshop, basic knowledge in Adobe Indesign, Illustrator, experience in videography, and a background in video and photography projects, along with the ability to work on all of the above on your own, and in a timely fashion, at the whim of your “employer”. None of which matters, of course, in caring for captive wild animals, but all of which are essential for creating a vivid, marketable brand to sell to the public on social media platforms, and other media outlets.

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The chance to play with captive wild animals, take great photos you can use later, and be near Dean himself stand-in for monetary payment in this "job".

The chance to play with captive wild animals, take great photos you can use later, and be near Dean himself stand-in for monetary payment in this "job".

Branding 101: create great content, and promote it.

If it weren’t for photos and videos on social media, Schneider literally wouldn’t exist to the outside world. It’s the only thing he has making him “relevant” to the millennial crowd. Well, that, and the gullibility of the younger generation hooked to their computers and living vicariously through the exploits of their social media heroes. But to be a commerce conservationist who relies on social media stardom, and revenue created through partnerships, paying volunteers and video views, that’s all Schneider needs to maintain his “relevancy”. Great content, telling a great story (real or fabricated) which is distributed widely, and directs people to come love him and his pages.

Articles praising Dean Schneider and containing very similar content, with very similar titles, are cropping up because that’s the entire point of promoting a brand. Presenting a unified front of your company or venture. Schneider’s intention is to sway viewers to support him through the creation of content intentionally designed to promote him and what he does. And in Schneider’s own words:

Image from Schneider's job ad.

Image from Schneider's job ad.

*** Headliner and foot banner images, Dean Schneider

The Rising Stars of Commerce-Conservation

Lead Image Source : Puma

The Rising Star of Commerce-Conservation: David Yarrow & Kevin Richardson Exploit Captive Lions to Conserve Wild Ones

As a follow up to yesterday’s critical discussion of the ethics, or lack thereof, possessed by David Yarrow, we wanted to provide readers with a little more depth into why Yarrow’s ethics and lack of transparency about which of his “wildlife” photos actually contain wildlife matters. Also, we wanted to address the subject of responsibility in such matters as pertaining to both Yarrow, and his many-times-partner, Kevin Richardson.

Citing the now ubiquitous quote from Uncle Ben of Spiderman “With great power comes great responsibility.” If you are reaching millions of people with information which you intend to be educational in regard to the subject matter involved, you have a moral obligation to assure that the information you are providing to those millions of people is as accurate and truthful as possible.

If you are reaching millions of people with information which you intend to be educational in regard to the subject matter involved and that information is knowingly misrepresented in order to misinform the public to your monetary advantage, then you are simply committing market abuse.

With David Yarrow’s background in finance, the term “market abuse” will be well understood. For those who aren’t familiar with the term in this context, “market abuse” is defined by the Financial Conduct Authority as “insider dealing, unlawful disclosure of insider information, and market manipulation”. Regulations against, and punishment for such activities are, in no small part, what led to the death of “the good old days” of market trading, which Yarrow so abhorred that he left the financial arena. Of course, there is no photography industry version of the FCA, there are no legally-binding regulations within the world of wildlife photography that prevent a photographer from engaging in insider trading, unlawful disclosure of insider information, and market manipulation.

But that doesn’t mean those terms can’t, or don’t, apply to the world of photography.

Because David Yarrow markets his photographs (many of them containing Richardson’s captive lions) as being for the benefit of conservation and wildlife and for the purpose of raising awareness about both, he has a fiduciary responsibility to both the public to whom he’s issuing those photographs, and the realm of conservation which he’s professing to represent. Per his own statements, one of the only two ways photography can help conservation is by raising awareness with the public. Therefore Yarrow has a fiduciary responsibility to both the conservation industry, and the public, to act in an accountable, ethical manner. So does Kevin Richardson, whose animals are often featured in Yarrow’s “wildlife” photography. Though supporters of Kevin Richardson have–since CWW began criticizing him–repeatedly insisted that Richardson does not actually claim to be a conservationist, Richardson own website now prominently declares that Richardson is “a world-renown wildlife conservationist” under its Meet Kevin Richardson tab. Similar to Yarrow marketing his photographs as being “wildlife photography” if Richardson is marketing himself as a “wildlife conservationist” then he has a fiduciary responsibility to the public he’s intentionally influencing.

Yarrow is, as one of the best known “wildlife” photographers, obligated by this fiduciary responsibility to abstain from market manipulation in respect to his photography when that photography is being used to support and represent conservation and/or wildlife in the form of wildlife photography. As Yarrow himself has boasted, that art has no borders, what matters is whether or not a photograph is framed as “wildlife photography” or “art”. Yarrow markets his own work widely as “wildlife photography” which puts him squarely in the responsibility chair when it comes to market manipulation, and insider trading.

Since we’ve established that Yarrow–because he promotes himself, and his work, as being done for conservation and wildlife, and representative for and of conservation and wildlife–holds a fiduciary responsibility to both conservation as a whole, and the public to whom he’s presenting himself, we can unequivocally state that Yarrow’s photography empire exists (the same way Richardson’s does) largely, even primarily, through the processes of insider trading and market manipulation.

Yarrow knows that he’s presenting staged photos of trained captive animals to the public as “wildlife” photographs, and he knows that that public is ignorant of these facts, while he also understands that this public will purchase his staged photographs under the pretense of purchasing photos which contain images of wildlife, for the benefit of conservation. He’s even now entered a lucrative partnership with the Mantis Group under the guise of “aiding the global plight for conservation” with his photography skills.

And suddenly, it’s all too clear why Yarrow views the relatively new regulations placed on the financial trading industry as so repugnant as to bring about the end of “the good old days” when investors could, with impunity, grossly profit by misleading those who trusted them.

Yarrow has gone so far as to reference the conservation of wild lions when discussing his famous TAG Heuer campaign photo of Cara Delevingne and a trained captive lion. Whenever he discusses the photo shoot (and we should note that Yarrow considers his photograph, “Cara” to be one of the most powerful photos he’s ever taken) Yarrow takes the time to reiterate how much Kevin Richardson, whose captive lion was used to create the photo, does for “raising awareness” about the plight of wild lions. He never fails to direct attention to Richardson for raising awareness “to the plight of the lions in Africa” even when thanking him for a commercial campaign made with captive trained lions or a photograph that appears to show a wild lion, but actually shows a captive one.

TAG Heuer has done likewise, describing the photo of Delevingne and Vayetse a lion hand-raised and trained by Kevin Richardson as an “homage to the supreme beauty of living creatures. The images carry a message of respect, support and admiration towards animals through an intense, fearless and contemporary campaign,”

By carefully asserting that a commercial photoshoot bought and paid for by a company in order to promote and market their product line using trained, captive lions somehow helps support the conservation of wild lions, Yarrow and TAG Heuer alike are excusing the fact that they exploited captive wild animals for profit.

In case there’s confusion here, renting out lions to take photos is not conservation.

Period.

This has long been one of the primary issues CWW has with Kevin Richardson’s rebirth as a supposed conservationist. Regardless of his promotional material claiming that Richardson acts in the name of conservation, his own websites still advertises his lions as being for hire to anyone interested in using them for ads, commercials, other marketing campaigns or even films and videos (the headline photo used in this section actually shows Richardson working with Yarrow, amusingly enough). While Richardson carefully avoids publicly discussing these activities, he continues to engage in them, just as Yarrow happily waxes poetic about working with Richardson but fails to address the fact that he’s paying for the service of trained lions.

Just two spaces over from "conservation" is a tab advertising Richardson's lions for hire.

Just two spaces over from "conservation" is a tab advertising Richardson's lions for hire.

The fact that consumers see Richardson’s rent-a-lion business as somehow less exploitive simply because it takes place in South Africa, instead of at an American film studio is mind boggling. And the fact that the media surrounding such ad campaigns as TAG Heuer’s market them as involving “wildlife” and “wild animals” only exemplifies the inauthentic nature of the commerce. Delevingne even stated in this interview, that the one thing she wanted people to take away from her work with Richardson and Yarrow for TAG Heuer, was for them “To respect animals and their habitat.” apparently failing to recognize that nothing in her ad campaign respected lions in their natural state or habitat.

That TAG Heuer’s ad campaign was shot “in real conditions” (in fine print under the watch) is even specified as a selling point in TAG Heuer’s ads imagery.

Photo taken from Grazia.com.au

Photo taken from Grazia.com.au

Just what constitutes the definition of “real conditions” isn’t explained. Real lion behavior? No. Real presentation of a wild lion in a wild habitat? No. Real danger, and very real exploitation? Yes.

The utter repugnance of whoring out trained lions for profit aside, there’s the ongoing–and tragically self-fulfilled–problem of intentionally habituating captive lions to humans, even rewarding them for approaching humans.

In these images taken from various sources, including media which shows the making of TAG Heuer’s most famous ad campaign, provide evidence just what sort of manipulation went on in order to nab that one striking photo.

Richardson starts out well behind Delevingne, using meat to bring the lion closer and closer.

Richardson starts out well behind Delevingne, using meat to bring the lion closer and closer.

Using chunks of meat thrown on the ground, Richardson encourages Vayetse to come within just feet of Delevingne.

Using chunks of meat thrown on the ground, Richardson encourages Vayetse to come within just feet of Delevingne.

The meat rewards offered by Richardson are clearly visible in this shot.

The meat rewards offered by Richardson are clearly visible in this shot.

Despite Richardson's continued insistence that his lions aren't "trained" they nevertheless seem very astute at performing specific tricks on command, such as lifting feet, swiping, silent roaring, and snarling.

Despite Richardson's continued insistence that his lions aren't "trained" they nevertheless seem very astute at performing specific tricks on command, such as lifting feet, swiping, silent roaring, and snarling.

Despite several articles about the photoshoot stating that Delevingne had been "assured" that Vayetse would not harm her in Richardson's presence, the lion is too close to Delevingne for Richardson to stop him if he'd attacked.

Despite several articles about the photoshoot stating that Delevingne had been "assured" that Vayetse would not harm her in Richardson's presence, the lion is too close to Delevingne for Richardson to stop him if he'd attacked.

And there were, apparently, a few instances wherein Delevingne had to scramble for her "safety cage". Image from en.vogue.me

And there were, apparently, a few instances wherein Delevingne had to scramble for her "safety cage". Image from en.vogue.me

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Rather than oooh and ahhh over the danger of Delevingne being in such close proximity to a full grown male lion without any protection, CWW is gobsmacked with horror over the hard documentation of intentionally encouraging a lion to approach a strange human. We’ve known, of course, that Kevin Richardson promotes direct interaction between captive lions and humans.

It’s the only thing that’s made him who he is. If you remove Richardson’s interactions with his lions, you have no commercially viable product. Which is why Richardson does what he does. For the profit of it, and for the gratification of being admired for doing it. It’s why he’s done it since he started at Lion Park in 1997.

But to see a widely released video showing Richardson encouraging one of his lions to approach a young woman, to see Richardson literally dangling meat rewards above that young woman’s head in order to obtain a commercial photograph, well it’s shocking. Even more shocking is the statement, seen in several accounts of the photo shoot, that Delevingne had been assured that Richardson’s lion would not harm her in his presence.

The claim that Richardson maintains such finite control over his lions–and a given situation–as to be able to promise that those lions will not attack another person exposed to them and/or that if something goes wrong he’ll be able to protect that exposed person, is so inconceivably megalomaniacal as to be beyond words.

This screenshot from TAG Heuer's behind the scenes video shows only a few yards between Delevingne and Vayetse with Richardson out of the shot entirely. As African lions can easily jump 10-15 in single pounce, three or four yards would vaporize in f…

This screenshot from TAG Heuer's behind the scenes video shows only a few yards between Delevingne and Vayetse with Richardson out of the shot entirely. As African lions can easily jump 10-15 in single pounce, three or four yards would vaporize in fractions of a second, should Vayetse have chosen to attack Delevingne.

Unless Richardson has a hired professional marksman, in position, with the lion maintained in constant target, under orders to shoot the animal without hesitation the moment it even appears to pose a danger to someone other than Richardson, it’s simply not possible to even begin to assure clients that they will not be harmed by the lion, with, or without, Richardson’s presence.

Never mind that Yarrow, who took the photo has said repeatedly in various interviews, as well as in the behind the scenes video, that the logistics of a photoshoot with a world famous model in direct proximity to a lion were extreme because, “You’re dealing with lions that won’t attack Kevin but they will attack everyone else,”

So which is it?

Was Delevingne safe from the lion because he would not attack her in Richardson’s presence? Or was she in constant danger because the lion would attack everyone except Richardson?

Wait, we know this answer. It involves a girl named Megan van der Zwan.

Just days before TAG Heuer was set to release their now-famous photos of Delevingne sitting a few feet in front of a captive lion owned by Kevin Richardson, another of Richardson’s captive trained lions attacked and killed a not-famous young woman on Richardson’s sanctuary.

But, according to Richardson’s one public statement addressing the fatal mauling of van der Zwan by his train captive lioness, it’s van ser Zwan who was at fault for “being outside the car”.

Screenshot of the only public statement (specifically the text in quotations) made by Kevin Richardson on the death of Megan van der Zwan. After this post was made, the press statement was reposted numerous times, resulting in multiple thousands of …

Screenshot of the only public statement (specifically the text in quotations) made by Kevin Richardson on the death of Megan van der Zwan. After this post was made, the press statement was reposted numerous times, resulting in multiple thousands of comments applauding the fact that van der Zwan was dead, cheering the lion on for killing her and declaring that she got was she deserved. Such responses were entirely intended by the careful, legally-minded wording of Richardson's statement which gave the impression that van der Zwan was "outside the car" on a Big Five reserve. In reality, van der Zwan was in a luxury tent camp used by tourists on Richardson's sanctuary grounds.

Never mind that just months after van der Zwan’s death, Richardson advertised two night stays at the very camp where she was fatally mauled as a reward for anyone who donated $14,000 USD or more to his fundraiser. This contradictory behavior showcases the fact that Richardson’s statement on Megan’s avoidable death at the teeth of his trained lion was made solely to direct blame on her, and avoid damaging ongoing projects he was involved with. Not the least of which was filming the completion of Mia And The White Lion, which also took place on his sanctuary, and also involved a young woman directly interacting with captive lions.

We now know that two young women were intentionally directly interacting with captive lions on Richardson’s Sanctuary, under Richardson’s guidance during the same period of time that a third young woman who was not exposing herself to any danger at all, was ambushed and fatally mauled by one of Richardson’s captive lions which was loose on the Sanctuary grounds.

Interesting that when Richardson lures his captive lions toward a young woman for David Yarrow to photograph, literally dangling meat over that young woman’s head, it’s acceptable to the public. Admirable, even, for them to see photos of Delevingne calmly sitting with her back exposed to a captive lion while Richardson rewards that lion with meat for approaching Delevingne. Someone admired it so much they spent $120,000 to own the photo. Hundreds of others have bought less expensive versions of the photograph. And when Daniah DeVilliers interacts with Richardson’s captive lions, living with them for three full years, calling them to her, and rewarding them with meat, it’s also acceptable, and admirable. Millions have flocked to watch Mia And The White Lion, which was filmed onsite at Richardson’s sanctuary during the same time that Megan van der Zwan was killed there.

But then when a captive lion owned by Richardson, trained by Richardson, and rewarded with meat by Richardson for approaching strangers, and/or performing for cameras, subsequently acts outside of Richardson’s control, and approaches a strange young woman and kills her , it’s entirely the fault of the dead young woman for being “outside the car” even though she was in a supposedly safe camp, nowhere near where Richardson and his lions were supposedly located.

In the aftermath of the fatal mauling of Megan van der Zwan, TAG Heuer announced that it was cancelling the campaign and opening gala stating that “Due to the deeply sad and shocking death at a reserve, which was used as a backdrop to the campaign… We have decided to cancel out of respect for the family of the deceased. The relatives of the woman, rather than business, are our primary concern.”

It sounded sincere, but with many millions future dollars at stake and, already out a scrapped multi-million dollar opening launch, the reality turned out to be much less so. TAG Heuer simply rescheduled their campaign gala (where an exclusive print of Delevingne and Richardson’s lion sold for $120,000 USD) and waited a couple of months to launch the ad campaign. Seven months later, the Maddox Gallery reinstated it’s show of Yarrows photos of the campaign, to much acclaim. Side note, both the Maddox Gallery, and Cara Delevingne fully support Eduardo Serio of Black Jaguar White Tiger, and Maddox has sold Yarrow’s photos of Richardson’s captive lions in order to raise proceeds for BJWT. Yarrow even attended a Maddox event held in his honor wherein one of his photos was auctioned off to raise money for BJWT, and

When asked about her experience working with Kevin Richardson’s captive lions (in an interview after filming for TAG Heuer, but before the fatal mauling of Megan van der Zwan) Cara Delevingne quipped:

“You know, at the end of the day, if a lion had a little nibble on my leg, I think it would be a pretty cool story…”

The members of Captive Wildlife Watchdog, and of Megan van der Zwan’s devastated family would beg to strongly differ, with you on that opinion, Ms. Delevingne.

But thanks to the continued efforts of entities like David Yarrow and Kevin Richardson to mislead the public in such matters, it remains en vogue to fabricate photographs using captive wild animals and then market them as wildlife photography, the sales of which will support the conservation of wild animals. And invariably, entities like Eduardo Serio, Dean Schneider, The Real Tarzann, will continue to follow suite, selling their own brands of fake conservation on the open market.

Only once we start supporting the preservation of wild animals, in wild habitats outside of the capitalism of using captive animals to pose as wild ones, will we be able to hamstring the growing monster of commerce-conservation.

David Yarrow And Captive Trained Animals

David Yarrow, Taking Photos of Wildlife Using Captive Trained Animals

The Kevin Richardson Foundation recently posted an interview with David Yarrow the now-world famous photographer on their website. If you can stomach the sheer pretentiousness of the article it’s worth a read from the standpoint that it provides an excellent example of the carefully misrepresented, misleading, and intentionally partial truths used by entities like Yarrow and their supporters to promote themselves.

The article opens with what is, for anyone who doesn’t know Yarrow’s background, an inspiring recap of how Yarrow managed to Segway his “day job” career into the photography career he’s now so well known for. If one understands Yarrow’s actual pedigree and biography, his own account comes across as an artistically fabricated “living my dream like average folks” byline designed to make Yarrow accessible to “normal folks”. That’s because Yarrow had the fortune (literally) to be born into the Yarrow baronetcy and grew up with all the luxuries, and advantages that being directly connected to the Royals can provide.

The struggling to change careers storyline rings solid with thousands of readers who are struggling to leave jobs they have to hold down for careers they want to participate in, but the reality is that when “the good old days of finance” ended in 2008, David Yarrow was already a multi-millionaire with an estate and could have left his financial position anytime he chose to.

There’s nothing wrong with being born well off, but intentionally presenting yourself as having struggled to embrace a chosen career like people of average income, when you’re a millionaire connected to the Royal family, is in poor taste, at best, outright dishonest more likely

Yarrow seems to have no compunction against providing answers which serve a purpose, rather than being an honest response. When asked in the KRF interview what his most terrifying experience in shooting has been, Yarrow replies:

“‘Terrifying’ is probably an extreme word because as a father to two children, I don’t really ever put myself in a position where I am in jeopardy, as that would be irresponsible and selfish.”

Yet in the published description of Yarrow’s portrait“One Foot On The Ground” Yarrow declares:

“Yes, I am proud that the image is technically perfect when I am quite obviously in harms way, but the image is made by him (the lion) not me.”

One has little choice but to wonder where Yarrow is crafting the lie here. Is it in his recent interview? Born of a desire to look like a responsible, ethical, supporter of conservation? Or was he lying when he drafted the description of “One Foot On The Ground”? Indeed, the image of Yarrow standing steadfast while a magnificent wild lion charges toward him makes the image even more dramatic. And the descriptions of his own photos isn’t the only place Yarrow has stated he intentionally put himself in harms way, contrary to what he states in his interview on the KRF page.

This article from August 2017, says “While Yarrow admits to having put himself in harms way to get close to some animals, including polar bears…” it goes on to discuss Yarrow’s occasional use of remote control cameras. So, again, was Yarrow’s admittance of putting himself in danger untrue? Or is Yarrow’s current interview wherein he insists that he’d never actually put himself in danger because it would be irresponsible the falsehood? All we can know for sure is that one or the other is a lie.

But is the lion captured in such stunning black and white, which Yarrow is so proud of, even though taking it supposedly put him in harms way, actually a wild lion? It’s impossible for the viewer to know. Yarrow has made no bones about his willingness to use captive wild animals trained to perform for the camera, and intentionally manipulate a photo to match his own preconceived design of what the photo should contain.

Whereas artists in the field of photography have long prided themselves on capturing reality within instants of frozen beauty, Yarrow dismisses such endeavors as passé. He’s also described photographs captured using long distance lenses which avoid invading the space of wild animals as being “hackneyed pulp”.

“Ninety-nine per cent of photographs are taken. People take photographs. Whereas I think I make photographs.” Yarrow boasts in this article from January 2019. “I have a preconception in my head already of what I’m going to get, rather than turning up and seeing what’s going to happen.”

Yarrow’s cavalier disregard for capturing photos of wildlife in a wild environments and his preference for instead staging photos that utilize trained, captive wild animals placed in naturalistic settings is something he’s defended without hesitation, such as in this article from May of 2018. Other wildlife photographers, like David Slater (who nearly went bankrupt defending himself in the infamous “monkey selfie” lawsuit) exhibit resignation when it comes to faking their work. According to Slater, “all professional photographers are guilty in some degree” of altering or manipulating photographs or situations. Slater goes on to say “If you try for the genuine shot, you are less likely to be published. That’s why most photographers will push their own ethical boundaries.”

Yarrow, however, doesn’t seem to have ethical boundaries when it comes to creating the pre-designed photographs that have brought him such worldwide acclaim–and so many lucrative price tags. He sees nothing wrong with using trained wolves, cheetahs, lions or other captive wild animal, and argues that how we perceive these manipulations depends on whether or not a picture is framed as wildlife photography or art. “I am an artist. I make pictures rather than take them,” he says. “Nothing crosses the line in the art world. You can superimpose Krakatoa erupting in the background and Darth Vader coming over the hill.”

But if Yarrow insists that anything goes in matters of art, and that photographers are only at fault if they frame manipulated photographs as “wildlife photography” the position appears to be little more than an afterthought, and certainly not one Yarrow himself bothers to attend. In 2016, Yarrow published the book “Wild Encounters, Iconic Photographs Of The World’s Vanishing Animals And Cultures” with proceeds going to Tusk.

Image from Thriftbooks.com

Image from Thriftbooks.com

From Yarrow’s own website:

A collection of unparalleled nature photography— spanning seven continents—by one of the world’s foremost photographers. Capturing the splendor and very soul of what remains wild and free in our world through incredibly intimate—close enough to touch—portraits, Wild Encounters chronicles legendary photographer David Yarrow’s photographic exploits in the field. Driven by a passion for sharing and preserving the Earth’s last great wild cultures and species, Yarrow is as much a conservationist as a photographer and artist.

From publicity blurbs for the book:

“From big cats to elephants and indigenous communities, Wild Encounters is a must-have for nature lovers, conservationists, and anyone who is inspired by all that remains wild. Featuring 160 of his most breathtaking photographs, Wild Encounters offers a truly intimate view of some of the world's most compelling—and threatened—species and captures the splendor and very soul of what remains wild and free in our world through portraits that feel close enough to touch.”

From critical reviews of Yarrow’s “Wild Encounters”:

"David Yarrow is one of the virtuosos of black and white wildlife photography….Arranged by the latitude of locale, his dramatic monochromatic photographs of wild and endangered animals appear to leap from the page. –– 2017 National Outdoor Book Award Winner

"Certainly, Wild Encounters is more than up-close wildlife photography, even though that is what stands out. . . . No matter the subject, however, Yarrow has captured what is wild and free and pulled us in for an unforgettable view.” —North American Nature Photography Association

"David Yarrow’s Wild Encounters is a triumph of conservation photography. The result is a triumph of both artistic mastery and emotional affect—a portfolio of compelling, visually arresting pictures that afford us the opportunity to fully grasp both the magnificence of animals in the wild, and the threats they face in a modern world.” — Sierra Magazine

"The haunting image of a female lion staring out from the cover of Wild Encounters: Iconic Photographs of the World’s Vanishing Animals and Cultures (Rizzoli, $75) conveys the immediacy of this volume of 160 photographs of the most vulnerable species and cultures around the world. Renowned wildlife photographer David Yarrow offers stunning and intimate images of elephants, lions, tigers, and bears in their native habitats across six continents, pulled from his two decades of experience in the field. This book clearly is driven by the author’s passion for conservation and highlights the real risks to the continued survival of these animals and their place on the planet. Beautiful and inspirational, this is a great gift book and a reminder of the wonder that can still be found in the world." —Big Sky Journal

These are great reviews of a wildlife photography book, until you realize they’re all describing a book that has an image of a captive bred, hand-raised, and trained to perform lion on the cover of it.

Yep, that’s Kevin Richardson’s Meg strolling along on cue, not a wild lion.

Cover photo from "Wild Encounters" as posted on the Ask Meg Facebook page.

Cover photo from "Wild Encounters" as posted on the Ask Meg Facebook page.

When you understand that the iconic cover image of Yarrow’s self-described book of “nature photography” containing “the very soul of what remains wild” was made using a captive, trained lion, it rather destroys the mythos. When you consider that this image is, as pointed out proudly in Yarrow’s comments on his website, flashes up every our in Time Square, presented as the embodiment of wild lions, the knowledge that it was actually staged with a captive lion that Richardson raised and trained for use in photography, the falsehood takes on an oil-slicked sensation of abused trust. Then you start wondering how many other photos in Yarrow’s book were fabricated using captive animals in pseudo-environments, and how much of the “wildlife” shown isn’t wild at all.

Some photos containing captive animals might be pretty obvious, like the trained wolf striding down the bar top in Montana...

The Wolf of Main Street by David Yarrow. Photograph: David Yarrow Taken from Theguardian.com

The Wolf of Main Street by David Yarrow. Photograph: David Yarrow Taken from Theguardian.com

Or the model posing with a trained cheetah described in the same article containing the above image. But the true origin of other photographs are impossible for readers to know without honest commentary by Yarrow. The black rhino is attributed only to Mkomazi Game Reserve, and that brings to mind wide expanses of African territory. But we know that the rhinos living on Mkomazi are actually confined to a small, tightly controlled, fenced and protected area due to poaching, and because of this, they’re habituated to human presence. Furthermore, the rhino sanctuary area at Mkomazi isn’t even open to the public, meaning that Yarrow was taken “behind the scenes” to photograph these carefully guarded and confined animals.

Th polar bears in Yarrow’s book were photographed on Barter Island, Alaska, an area where the locals make their own living taking tourists out for polar bear encounters, and where the polar bears are so habituated to human presence that they view them as part of the environment.

Other questions are raised when Yarrow describes a photo on his website differently than in other publications. Many of the commentary attached to lion photos discuss Richardson and his lions at great length but stop short of actually saying the photo is of a captive lion and was staged. Other photos of lions have little write up, but some are listed as having been taken at Dinokeng where Richardson’s sanctuary is located. In “Wild Encounters” multiple lion photos actually contain Richardson’s captive, trained lions. Black leopard are also a featured animal, and one which we know lives on Richardson’s sanctuary, but whether or not the animal photographed is Richardson’s is not clear.

None of these facts make the photos less beautiful, but the do make them all subtly told lies to the people who pick up a book titled “Wild Encounters” which has been advertised as “nature photography” containing “the very soul of what remains wild” and mistakenly believe they’re looking at wild animals in wild spaces.

Taking photos of captive animals who are either trained to interact with humans, or habituated to human presence and mixing them in with photos of actual wild animals, in the wild, and calling it a book on wildlife photography is a marketing lie contrived to sell a romanticized vision. Yarrow, who insisted in a 2018 interview that a photographer was only at fault if they presented a posed photo as wildlife photography instead of art photography, chose to intentionally advertise staged photos made using trained animals as ‘wildlife photography’ with the express purpose of misleading those he was marketing the book to. Yarrow’s website also contains dozens of staged photos alongside photos of actual wild animals all of them under the category “Wildlife”.

As we already noted, proceeds of “Wild Encounters” went to the Tusk, not Yarrow, this isn’t about making money.

It’s about ethics and integrity.

How can you lie to the public in order to teach them about an issue? If you’re willing to lie, and intentionally mislead the public about what you are showing them, how can they believe your word on what you’re saying?

The public at large is already being pulled in multiple directions with the bombardment of “special bonds” and highly clickable photos and videos of supposed animal champions interacting with captive wild animals, Kevin Richardson among them. Yarrow’s lavish, and galvanizing photography seems to offer the public the precise opposite of this click-bait human/animal interactions, showing, instead, the rugged beauty of “the very soul of what remains wild”. Yet tragically, this is just another carefully constructed lie, since many of Yarrow’s photos don’t show wild animals at all, but captive bred and trained to perform animals.

But then, for Yarrow, photography is just another business, and conservation is just another commodity to be bought and sold on the trade floor of public consumption.

BORED PANDA'S DUMPING OF DEAN SCHNEIDER

Bored Panda Promotes Dean Schneider, Then Grows Bored Of The Controversary

CWW logged in this morning with a big cup of coffee, and bright-eyed determination to write a more in-depth post about Bored Panda’s inaccurate, misleading, and irresponsible “spotlight” showcasing Dean Schneider the former (?) investment banker who “sold everything to go rescue mutilated animals in Africa” (or something like that).

After being tagged in the Facebook share of Bored Panda’s “spotlight” on Schneider, CWW debunked most of the photos used in it, pointing out that they either portrayed Dean interacting with animals in places that weren’t Hakuna Mapika, or that the animals shown were dead due to Schneider’s failure to care for them properly. While there were (for the situation) quite a lot of comments questioning the post, and/or linking to CWW and our articles about Dean, the vast majority of the thousands of comments were positive, praising of the interactions shown, and after CWW commented as well, and then made our own post in response to Bored Panda’s promotion of Schneider, we got some extremely amusing hate-comments from one fan in particular, which (in between curse words) suggested that we needed to get a lawyer and that they’d sue us for libel and slander. Goodness, the drama. The author of the Bored Panda post also commented, claiming that Dean Schneider had gone to CWW’s page to defend himself (more on that, later).

Needless to say, we were prepared to buckle down and hash out a thorough addressment of Schneider, and Bored Panda’s misrepresentation of him. However, we quickly discovered that Bored Panda has quietly removed the entire post, from both its website, and its Facebook Page.

Without public comment, or explanation, Bored Panda removed an article that had nearly 3,000 comments on its Facebook Page, and had been shared thousands, and thousands of times (we don’t have a screenshot, but it approached, if not surpassed tens of thousands of shares) and is now quietly going about its business as if that “spotlight” had never been published.

Without admitting that the “spotlight” they’d intentionally promoted was incorrect, and contained untrue elements, and had not been vetted, Bored Panda removed the entire thing like it never happened.

Without acknowledging that their publication–which was disseminated to millions of online readers who liked, commented, shared, and promoted the post–was completely full of lies, and self-serving promotional material which served to advertise someone who exploits animals for profit and is actively building his instagram followers, Bored Panda then retracted that publication.

And today, in place of the publication which was chocked full of photos showcasing Dean Schneider coddling lions and other big cats and captive wild animals, Bored Panda has neatly offered a publication addressing the fact that a woman was mauled by a jaguar after getting too close to it at a zoo. Because, you know, two days ago, it was in to promote a guy handling big cats, but today it’s in to point out that big cats are dangerous.

Unfortunately for both Bored Panda, and groups like CWW, the Internet never forgets. While Bored Panda has cut its losses (without actually acknowledging that they published false information, and misrepresented the content therein) and moved on to the next “big thing” Dean Schneider has–just in the last two days, after Bored Panda posted about him–racked up another 31,000 Instagram followers and counting, pushing him from 576,000 to 597,000. In addition, Bored Panda’s fake, unvetted post has been re-posted in multiple languages. Now, of course, Bored Panda has bolted for the proverbial door of responsibility, and removed their content (without admitting any wrong-doing) But the re-posts of their original article–along with the text and photos it used–live on, continuing to promote Dean and his interactions.

CWW has already spoken with the founder of Malkia Park, who expressed dismay over the fact that photos taken at Malkia in its early days, before it adopted a strict hands-off policy, were being used to erroneously promote Schneider and his continued interactions with captive big cats. Malkia Park’s founder is right to be frustrated, and not just because of the fact that out-of-context photos of her facility are being used to promote someone who actually parted ways with her after being told he would not be allowed to continue interacting with her animals. Now that Malkia Park is strictly hands-off in all aspects, its founder includes education about why it is never acceptable to handle captive wild animals, even using herself as an example, explaining that when she first founded Malkia Park, she thought she could handle animals, and still teach the public that handling them wasn’t good. But it quickly became obvious to her that by handling her animals, she was only setting the example that handling them was acceptable. Now Malkia Park’s founder strives to teach the public that the only way to respect captive wild animals is to refrain from touching them.

But in despite her efforts, she says, “I don’t know if they listen when they see all these Dean, Eduardo, Kevin…”

And why would the public listen to hardworking conservationists who are telling them that handling captive wild animals damages conservation when entities like Bored Panda are putting out “spotlights” that praise exploiters for handling captive wild animals? Bored Panda’s “spotlight” actually made a point of Schneider’s social media presence, saying “We can even call him a social media star since he has 567k followers on Instagram to like or positively comment on his adventures in South Africa.” Of course, Bored Panda *didn’t* mention the fact that not all the comments on Dean’s posts are positive, nor did they mention the fact that having so many followers who all seem positive and supportive is more a matter of weeding out “haters” and blocking them than of being without fault. And now, thanks in no small part to Bored Panda’s own false publications about Dean, his Instagram followers are up another 31,000.

And here’s the thing that we’ve pointed out again, and again, and will continue to point out until the public starts to really absorb it:

BEING A STAR ON SOCIAL MEDIA PLATFORMS DOES NOT MAKE YOU A CONSERVATIONIST, OR AN EXPERT ON CAPTIVE WILD ANIMALS.

Yes, Dean Schneider is climbing toward a million followers. That doesn’t make him a conservationist. His entire Hakuna Mipaka “dream” was founded on visiting a lion farm and interacting with them, something he said he’d dreamed of doing his entire life.

Screenshot from one of Dean's Facebook videos.

Screenshot from one of Dean's Facebook videos.

Not of saving wild lions. Not of protecting them. Not of shutting down an industry based off exploiting them by letting humans interact with them. But Dean’s dream–as per his own words–were to go to Africa and interact with big cats. And that’s what he’s doing. He claims to have “given up everything” and articles like the one Bored Panda published suggest that Dean “sold all his things” to start Hakuna Mipaka.

Yet on Dean’s Facebook post announcing his departure for Africa, he tells people to swing by the Icon Club for his “goodbye event” which is being held there.

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The Icon Club is considered a premier club by connoisseurs and just a table on the dance floor will run you the requirement of of $80 bottle-only alcohol consumption per person. “Party Packages” for smaller groups of people range from $1,000-$2,000 to reserve. And Schneider posted an open-door walk-in advertisement to his Facebook followers to just “join us to say good bye” before he left for South Africa. So maybe Dean sold all his things after he paid for his goodbye party? No? Maybe he never sold them at all?

Or, maybe, just like Serio who supposedly sold his house in Beverly Hills to move to Mexico, or Kevin Richardson who lives in an exclusive mansion, but makes no money off his animals, or The Real Tarzann, who lets celebrities play with captive animals, and travels from country to country, but does not make money off his antics, it just sounds better to tell a story where the “hero” gave up the good life to go do whatever he’s doing. And after all, the author of the Bored Panda “spotlight” says “I love telling stories”

“Hidreley” as the author’s name is listed even went so far as to post a screenshot from last year where Dean Schneirder (under the name Muhamed Johan Stroganov) made one comment under a post on CWW, cropping out the “36wks ago” from under the comment and saying “Dean goes to the page “Captive Wildlife Watchdog” and defends himself of so many accusations.” Hidreley was, of course, intentionally misleading commenters into thinking that Dean “goes” in the present tense (as in, is happening right now) to defend himself against CWW.

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This is completely untrue.

CWW has had minimal interactions with Schneider, all of them a year or more in the past, and to call them “interactions” at all would be a stretch. On Instagram, and Facebook this same message was sent to us:

Contrary to this comment (which as we said, is from last year) Hakuna Mipaka does allow anyone to visit if they pay as a "volunteer". This includes people on their honeymoon who were allowed to interact with Dexter the lion, among other things. In a…

Contrary to this comment (which as we said, is from last year) Hakuna Mipaka does allow anyone to visit if they pay as a "volunteer". This includes people on their honeymoon who were allowed to interact with Dexter the lion, among other things. In addition, this comment "defends" against things like breeding which we've never suggested Dean does.

No questions we asked were answered, no real information was exchanged. Rather, Dean made this statement, and then blocked us. So, no, Dean did not “goes” to our page to “defends himself of so many accusations.”

After Bored Panda’s fake promotional post about Dean was made, and CWW countered with our own post on the matter, detailing the inaccuracies and misrepresentations. And, of course, that one super-fan (not just a fan! According to their own comments) accused us repeatedly of failing to provide “proof” of what we were saying.

If you happen to notice it "edited" under her comment, it's because she rewrote most of her comments repeatedly. They would invariably involve just explicatives but then she'd edit to add "facts".

If you happen to notice it "edited" under her comment, it's because she rewrote most of her comments repeatedly. They would invariably involve just explicatives but then she'd edit to add "facts".

What fans seem incapable of grasping is that we aren’t even putting that much effort into debunking the lies of people like Dean Schneider.

Dean’s Dad, Rolf Schneider is Chairman of the Board of Dr. Blumer & Partner which describes itself as a “Pioneer of quantitative investing”. Dean Schneider is currently listed on the company website as a financial planner. Edita Schneider (who, along with Dean, and several of his friends, is listed on the Hakuna Mipaka AG board) is listed on the company website as office manager/accounting. Also listed on the website of Dr. Blumer & Partner, are several companies which belong to the B&P Group. One of those companies is Life Gate AG, which specializes in, among other things, financial marketing and business start-ups and foundations.

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Dean still lists Life Gate AG as where he works:

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and one of his earliest videos from South Africa showing him and friends interacting with lions as a “Life Gate Incentive trip”.

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We also know Dean was not just an “employee” at Life Gate AG, but rather he was an Authorized Signatory, meaning he had the authority to represent the entire company. And we know this article (which Life Gate AG has refuted, of course) that Life Gate AG, as a new company, brought in younger employees, offering them huge incentives–about $10,000 a month starting, to $20,000, or more–and remember Dean wasn’t just an employee, but also a signatory. The linked article likens Life Gate AG to a “chain letter” because new agents received the aforementioned huge bonuses, but then had to quickly bring in new customers for money, and new employees to bring in more new customers. New employees, of course, also received huge monetary compensation, while the first generation of employees were then made team leaders. While Dean appears now under the “former” employee category at Life Gate AG, he still lists Life Gate AG as his employer, and Dr. Blumer & Partner sill lists Dean as one of their financial advisors. It should also be noted that Rolf Schneider, Dean’s father is listed as both former and current under Life Gate AG, as movement within the company seems to constitute a listing under former for positions no long held, even though he’s still on the Board of Directors (and also an Authorized Signature, we might add).

Now, if we look at Hakuna Mipaka, we find that the Hakuna Mipaka Foundation was registered as a Non-Profit Making Organization 10/14/2016 which is around the same time that Dean began posting videos with the name, and precisely one day after Dean’s Facebook announcement that he’d bought property in South Africa and was moving there.

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HMF listed the purpose of the company as:

The Foundation initiates, supports and operates projects worldwide for the protection of animals, especially wildlife. These include :, a. Projects aiming at the protection, care and / or release of, in particular, non-species-based livestock, wild or illegal animal trade or animals. B. Projects aimed at sensitizing people to the importance of nature and animals and the responsible use of nature and animals., C. the development and implementation of training programs and events that raise awareness of the importance of responsible use of animals and nature, the importance of animals for healthy ecosystems and, in particular, demonstrate that "coexistence" and a respectful handling of animals is quite possible., d. the support and establishment of facilities for the welfare of animals derived from non-species livestock, illegal livestock or illegal trafficking, in principle (if possible) with a view to subsequent (re) release; e. the support of institutions or aspirations that have the same or similar goals.

HMF listed branch offices as “Charitable Institutions”

But less than a year after it was registered, the Hakuna Mipaka Foundation was put into liquidation, and in its place, on May 7 2017 Hakuna Mipaka AG was registered as a Joint Stock Company.

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But HMAG lists its current purposes as:

The purpose of the company is the trading and distribution of products of all kinds and the provision of various services such as: - Marketing of advertising media (people, animals, etc.) -Human Resources Consulting -Project Management -Organization Development -Business Development -The The Company may also engage in any other activity that is directly or indirectly related to the purpose of the Company. The Company may establish branches and subsidiaries both domestically and abroad, and participate in other domestic and foreign companies, as well as any business that is directly or indirectly related to its purpose. The Company may acquire, encumber, dispose of and administer real estate domestically and abroad.

HMAG lists branch offices as “non-specifed wholesale trade”

Dean Schneider is listed as the main signatory/director for both versions of Hakuna Mipaka, but the difference between the companies is profound.

This is a text-book bait and switch company start-up. Dean set up Hakuna Mipaka Foundation as a non-profit dedicated to animals, gained huge amounts of followers within just a few months and then started the liquidation process of the non-profit and re-registered his company as Hakuna Mipaka AG, a Joint Stock Company. The evidence of this is right here on the internet for anyone to find. He’s not trying to hide this. And CWW isn’t making it up out of “jealousy” or any other reason as we’re so often accused of. All we’re doing is pointing out the truth. And it’s not about money, or making money. We don’t care that Dean is rich, we care that he’s lying about being rich, and about making money off his Joint Stock Company by interacting with animals. Dean is not in this to save animals by making people love them, he’s in it to make money off making people love him, and his interactions with animals.

As has been said numerous times in recent discussions CWW has had with people:

“Animals don’t need your money or your fan-hood. They need habitat to be protected, they need to be left alone, they need for people to stop using them as a platform to get famous and they need the public to stop supporting people who used animals as props and platforms to get famous.”

Research Into The Rare Species Fund

Research Into The Rare Species Fund Might Make Them Go Extinct (Despite Their Attempt To Thwart CWW’s Freedom Of Speech)

One of the greatest challenges facing our endangered wildlife is simply the failure of the public to properly research the numerous exploitive ploys being hocked on every street corner within the conservation industry. The explosion of social media in the last decade–and along with it, the “feel good and do what you want, and don’t respect anyone who knows more than you do, but is a “Debbie-downer” mindset–has given rise tot he most widely embraced and damaging exploitive, pseudo-conservation organizations ever seen. At no other time in the history of humanity has there ever been organizations celebrated by hundreds of thousands or millions of people for doing nothing but use and abuse animals, such as we now face. Some of the abusive and exploitive social media pseudo-conservationists are new, like Black Jaguar White Tiger, established specifically to take advantage of the surge in the social media world. Others, like Do Antle, and his family, of T.I.G.E.R.S. have been in existence for decades but are now enjoying a massive growth in their popularity, building false reputations as conservationists which have been eagerly embraced by a public too lazy, or ignorant, to complete even the most basic research about the exploiters they’re so willing to tout as helpful to the animals which are actually being abused by them.

Here is a chronological list of the USDA violations, complaints, fines, and issues of abuse attached to Bhagavan Antle (Doc Antle)

Our case in point regarding failure to research? A post from last week made on Instagram by Faulkner. With 121,000 followers on Instagram, Faulkner is, relatively speaking, a lightweight in the social media game. But with friends like @therealtarzann (whose follower count climbed to 4.8 million after he visited a private rhino farm (the owners of whom are actually pro-rhino horn trade) and called it conservation) @docantle and @Kodyantle, Faulkner understands that the fastest way to gain followers is to fake some conservation. Enter Faulkner’s Instagram post, which contained a photo of a tiger cub being coddled, and a video of the same, with text stating that Faulkner had already donated $5,000 to Doc Antle’s Rare Species Fund. Faulkner went on in their post to state that they’ll match other donations to the RSF up to $10,000 USD.

Text accompanying the post by Faulkner.

Text accompanying the post by Faulkner.

It’s unclear how many comments might have been made questioning the actions of Faulkner, as the majority of negative comments have been carefully deleted, including multiple responses to the handful of critical comments which do remain. Apparently Faulkner doesn’t “respect” those who know more than they do, and who is trying to educate them, either.

The circled replies have all been removed.

The circled replies have all been removed.

In addition to weeding out any negative comments, Faulkner was quick to defend their post, insisting that the cub shown was “rescued” and was being held “before it went to its natural habitat” challenging one commenter by asking “How much have you donated to conservation of animals?” And claiming that the Rare Species Fund is “making a huge difference in conservation”.

Comments questioning Faulkner's post.

Comments questioning Faulkner's post.

If only Faulkner had bothered to do basic research (or if they cared more about the truth than getting followers) they’d know that they haven’t donated any money to conservation at all, they’ve just help support a decades-old empire of animal abuse and exploitation, which for the Antles, is a family affair. Doc Antle and his son Kody have even joked about their exploitation spanning decades, taking matching photos of themselves 30 years apart sauntering along with captive bred tigers on chain leashes.

From the 1980s, to the 1990s, to the 2000s and moving into the 2020s, Doc Antle and T.I.G.E.R.S. have bred batch, after batch, after batch of big cat cubs which are used for cub petting, before being sold off to parts unknown, or used as breeding stock for more cubs.

In almost 40 years not one single animals produced by the Antles, or involved with the Rare Species Fund has ever set foot in the wild.

Furthermore, the Antles persist in marketing genetically manipulated animals like Ligers as “natural” variants of big cats which are actually healthier and longer lived than non-hybrids, even though the issues associated with captive inbreeding of white tigers and hybrids have been scientifically proven and documented again, and again.

Since Faulkner insisted that the Rare Species Fund was “saving species” and “restoring them to a natural habitat” we performed a basic hashtag search of #rarespeciesfund on Instagram. Here are links to a *small* selection of what we found under the “recent” tab. They are now listed in links, rather than photos. Some posts contain multiple photos.

https://www.instagram.com/p/BstEGutgsGq/?utm_source=ig_share_sheet&igshid=rvfzoxnhiwym

https://www.instagram.com/p/BmwcFJ1BvUO/?utm_source=ig_share_sheet&igshid=p4eepu7x1tqj

https://www.instagram.com/p/Btq_pF0Akgu/?utm_source=ig_share_sheet&igshid=r8pk7cpdactt

Paying to play with cubs, paying to swim with cubs, breeding more cubs for more people to pay to play with. All in the name of the Rare Species Fund.

Yeah, what is CWW thinking? The Rare Species Fund clearly has the corner on conserving big cats, and getting them back into their natural habitat!

Pay to play is the name of the game at the Samutprakarn Wildlife Park aka the Samut Prakan Crocodile Farm and Zoo.

Pay to play is the name of the game at the Samutprakarn Wildlife Park aka the Samut Prakan Crocodile Farm and Zoo.

Of course, only the RSF refers to it as the Samutprakarn Wildlife Park in their promotional media pertaining to “hand delivery” of “the first uniquely colored tigers anywhere in Asia.” The rest of Thailand calls it the Samut Prakan Crocodile Farm and Zoo, and it might sound familiar to readers because in December of 2018, it made International headlines when photos of its animal hit the airwaves, showcasing a long history of abuse and neglect.

Photo by Somchai Poomlard) Please credit and share this article with others using this link:https://www.bangkokpost.com/news/general/1594182/rest-ordered-for-skinny-elephants-at-samut-prakan-zoo. View our policies at http://goo.gl/9HgTd and http://g…

Photo by Somchai Poomlard) Please credit and share this article with others using this link:https://www.bangkokpost.com/news/general/1594182/rest-ordered-for-skinny-elephants-at-samut-prakan-zoo. View our policies at http://goo.gl/9HgTd and http://goo.gl/ou6Ip. © Bangkok Post Public Company Limited. All rights reserved.

Tiger at Samut Prakan Crocodile Farm and Zoo photo taken by visiter.

Tiger at Samut Prakan Crocodile Farm and Zoo photo taken by visiter.

And we aren’t the only ones pointing out the Rare Species Fund’s participating in importing tigers to abusive pits of misery like Samut Prakan Crocodile Farm and Zoo.

Yes, just a little research into the Rare Species Fund might well push it from rarity to extinction. And would that be just awful?

Please, please, kids, just do your own research. We’re not asking you to “listen to leadership you don’t respect” we’re just trying to get you to think for yourselves before you publicly devote yourselves to groups who don’t care about you, or the animals you’re trying to save. We’re sorry that real conservation is “boring” and doesn’t involve handling cubs, playing with big cats, and interacting with captive bred wild animals, but anyone who tries to tell you that holding cubs bred in captivity will save wild animals is lying to you.

Anyone who breeds wild animals in captivity, handles captive wild animals, and interacts with big cats, or other captive wild animals and claims that they’re doing so for the purpose of raising awareness about conservation and supporting conservation is lying.

Period.

No exceptions.

Mia And The White Lion Premiers In Monaco

Its Acclaim Highlights The Viability of Commodifying Captive Lions For Profit

It was a big weekend for “Lion Whisperer” Kevin Richardson. The movie for which he helped purchase and train several captive bred white lion cubs, Mia And The White Lion, enjoyed a premier screening first at the Grimaldi Forum of Monaco, then in Paris. In attendance at the Monaco screening were members of the cast, including the children Richardson trained to work with the lions used in filming, as well as Richardson himself and director, Gilles de Maistre. Even His Serene Highness Albert II, Prince of Monaco participated in the event, posing for photos with Richardson and the teen stars of the ill-conceived film.

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Richardson’s social media pages posted photos, and even a short video clip from what seemed to be a question and answer session. In the clip, Richardson states that lions ending up in the canned hunting industry is a big reason behind why he became involved in making Mia And The White Lion. He goes on to state that his foundation “fights against” the canned hunting industry, and that it’s his hope that the movie Mia And The White Lion does well, and gives a “voice to lions” and brings world-wide attention to the issues of captive lions, and the canned hunting industry which is continually fed by the captive lion breeding industry.

But there are several profoundly troubling quandaries associated with Richardson’s claims, and with his attempts to justify both the movie, and his participation in making it.

The most glaringly blatant of these problems is the fact that if your foundation truly–and ethically–fights against an abusive industry, you do not participate in that industry.

Period.

Not for the sake of saving a few animals, not for the sake of spreading awareness, not for any reason at all.

If your foundation is willing to compromise itself, and be complicit to the very abuse it claims to stand against in order to achieve its own goals, then the ethics of your foundation are for sale. The only question is how much it will cost for someone to buy them.

In the case of Mia And The White Lion, that price is, at least in part, quite obvious: Richardson receives worldwide fame for his participation (plus whatever he was paid and will receive in revenue from sales) as well as the several young, soon-to-be-worldwide-famous magnificent white lions used in the making of the movie, who will be in Richardson’s care for the rest of their lives. Richardson has already used one of these lions for the creation of high-end art photography (although since this young lion was named Thor, after the white lion Richardson previously owned, many fans didn’t realize that this lion was actually a new addition to Richardson’s sanctuary) and we can presume that since Richardson believes that his lions benefit emotionally from interacting with them, and the lions used to make MTWL were hand raised from birth, and trained to interact with humans, Richardson is not going to abstain from continuing to interact with them in the future.

One of the fine art photos of the new Thor, already for sale.

One of the fine art photos of the new Thor, already for sale.

Fans of the “Lion Whisperer” have already publicly in various comment threads made it clear that they’re willing to overlook the fact that Kevin Richardson participated in buying lion cubs from Ukutula, South Africa’s most notorious lion farm, which has repeatedly been connected to the canned hunting industry, because “at least these lions are safe now”. Yes, a few, special, white lion cubs will not grow up being handled by children and then get shot. Instead, they already grew up being handled by children, and now they’ll spend their entire lives being handled by Richardson. But what about the some 3,000 other, not-special, tawny lion cubs which were born in captivity in the years since Richardson helped buy the handful to make MTWL? The 3,000 other captive bred lions which either have already been killed within the canned hunting industry, or which will eventually meet that fate? How many more lion cubs were born due to the thousands of dollars that were put into the canned hunting industry by Richardson and those funding the purchase of lions for use in MTWL?

We’ve also already seen fans argue that Richardson “rescued” the lion cubs used in MTWL, and that whatever money was spent to buy them is negligible compared to what canned hunters spend. But that simply isn’t true.

White lions have been worth four or five times as much as tawny lions in the canned hunting industry for decades. Heck, the recent, and ongoing saga of Mufasa the white lion, who is being touted as so valuable that the government would rather auction him to hunters than sell him to those who would save him is based solely on the extreme value of male white lions within the canned hunting industry. So it’s simply not plausible that Richardson could secure the purchase of multiple male white lions from an established breeding farm for less than the fair market value of the same number of adult male white lions. Therefore the purchase of those cubs by Richardson is no less a participation in the canned hunting industry than hunters purchasing them for sport.

And honestly you could even argue that hunters would only exploit the lions once, when they bought and killed them. Richardson not only helped buy them, and use them in a feature length film, but he’ll be using them to “raise awareness” by interacting with them for the rest of their lives, over and over again.

There are distinct differences between “raising awareness” about an issue, and capitalizing off that issue for your own gain, but these differences are something Richardson has carefully endeavored to blur for his fans.

The fact is, canned hunting has been in the public eye since Richardson first started working for Lion Park, who was, at the time that Richardson worked for them (and continues to) participate in selling lions to canned hunting contacts.

The widely watched investigative program, “The Crook Report” which was known for undercover documentaries first exposed the true horrors of canned hunting to the worldwide public in 1997. In its segment on the matter (coverage begins at 11:30 in this video, but be warned, it is graphic) undercover reporters involved with The Cook Report’s investigation presented horrific video evidence, such as the killing of the Dark Lioness, who had been separated from her adolescent cubs only hours before the hunters who purchased her arrived. She was then butchered just feet from her watching cubs, shot twice by a paying hunter who sat comfortably inside a vehicle. Such was the documented atrocities of The Cook Report. (the canned lion hunting segment begins at 11:30 but again, it is GRAPHIC)

But the video evidence pertaining to canned lion hunting almost didn’t make it off the lion farms where it was filmed. The investigative reporters were locked behind the gates of one such farm, and trapped there by the angry owners who suspected that they’d been duped into allowing the wrong people to see their dirty secrets. Only quick thinking, and good luck allowed The Cook Report investigators to escape with their stomach churning evidence. Evidence which was then aired on international television, to dramatic effect.

Within days of The Cook Report’s release on television, 55,000 signatures had been gathered to protest the sport of canned hunting, and you must remember that in 1997 at the time The Cook Report aired, the internet was not the ubiquitous force it is today. Petitions were largely products of paper, and their creation something that required people to go out and actually participate in real life, rather than simply typing on their personal computers. It is clear that The Cook Report put the atrocities of canned lion hunting (as well as that of other animals) front and center for the world wide public to grasp and loathe.

But while The Cook Report was prompting hundreds of thousands of viewers to cringe and writhe upon viewing its documentation of canned lion hunting, Kevin Richardson was hiring on to work for a lion farm which actually participated in the industry that The Cook Report was working to expose. Over a decade later, in 2009, Richardson was still working for Lion Park, and even today professes to have been completely ignorant to the fact that Lion Park’s constant conveyor belt of captive-bred lions were handled by the public and then fed directly into the canned hunting industry. No one is born knowing everything. However, it boggles the mind to consider that a grown man who built his entire career working with lions within the confines of a lion farm, and within the world of the captive lion breeding industry, claims that he did so without actually understanding how lion farms, or captive breeding worked.

Those claims of ignorance become even more absurd when you take into the account that Richardson was at the center of many of Lion Park’s exploitive commercial endeavors. By his own account, Richardson took part in the filming of multiple for-profit ads, commercials, and staged ‘documentaries’ using the lions of Lion Park. In the case of White Lion, which began planning and production in 2005, Richardson was not only the producer, but also the head lion wrangler. It was Richardson who was charged with selecting and securing the over sixty (60) lions, ranging in age from small cubs to adults, which were used to make the movie. When it was decided to change the lions from regular tawny animals, to white lions, which would allow capitalization on the rise in interest of rare white lions, it was Richardson who had to come up with white lions to replace the tawny lions he’d already cast.

Since Lion Park only had one adult white lion, Letsatsi, and two younger white males, Thor, and Gandalf, Richardson was forced to “source” a pair of teenage white male lions from elsewhere. It’s never been specified where those lions came from, nor is it ever revealed what happened to them. We do know, however, that part of White Lion was filmed on the Entabeni Game Reserve. This is important because filming on White Lion was finished in late 2008, part of that filming of which took place at Entabeni Game Reserve, located in Limpopo Province, which is renown as the premier location for lion hunting.

In 2009, in Limpopo Province white lions fetched, on average, a price of $18,691 USD at auction, nearly five times the average price of $4,021 USD for a standard tawny lion. Just as the marketability of white lions to the larger public made them ideal for use in Richardson’s movie, White Lion, it also made them in high demand for canned hunters, driving up their auction price. To suggest that Richardson–who was smart enough to know that white lions would (and still do) sell to the public better than plain tawny lions, and smart enough to work with multiple lion farms which focused on the captive breeding of white lions, within a Province where white lions carried five times the market value of tawny lions as trophy animals–was not smart enough to understand that these same farms and Lion Park were participating in the canned hunting industry, is preposterous.

Likewise, the persistent claim that Richardson “saved” what lions he could from Lion Park when he left there, remains laughable. Aside from the fact that over the years since his supposed split with Rodney Fuhr, Lion Park’s owner in 2011, Richardson has alternately stated that he bought the lions, then stated that he had not been able to buy them until 2016, there is the question of which lions Richardson chose to take with him. Over 60 lions were used to film White Lion, but of those 60, the current location of only a small handful can be confirmed. Notably, Thor, and Gandalf, both white males, were saved/bought/adopted however you choose to frame it, by Richardson. Along with them, were several other lions whom Richardson had hand-raised from birth and/or had intimate, and useful relationships with.

In sharp contrast to Thor and Gandalf, the fate of Bruce and Bravo, the two teenage white lions used in White Lion, remains unknown. Letsatsi, though originally personally groomed by Richardson for months before filming so that he could be the proud star of the movie, was quickly discarded from the “Richardson pride” after he refused to perform on cue. Richardson had known Letsatsi for five full years before the filming of White Lion began, and knew that the lion was not ideal for what he was trying to force him to do.

Nevertheless, with the opportunity to promote the film at the Cannes Film Festival in France, Richardson needed a promotional clip, which included “the majestic Letsatsi, our star, striding through a wide-open expanse” (Richardson, Kevin, and Tony Park. Part of the Pride: My Life Among the Big Cats of Africa. New York: St. Martin's Press, 2009. First Edition, Print. Page 202).

Photo from Richardson's autobiography.

Photo from Richardson's autobiography.

According to Richardson’s own words:

“Letsatsi wasn’t a filming lion” something that Richardson had recognized early on, and which had been previously discussed. “Letsatsi had never enjoyed being loaded and driven around on trucks” but “he was our only adult white lion at the time and we just had to hope it would work out.” (Richardson, Kevin, and Tony Park. Part of the Pride: My Life Among the Big Cats of Africa. New York: St. Martin's Press, 2009. First Edition, Print. Page 204)

So under Richardson’s direction, Letsatsi was loaded onto a truck, driven to a private filming location–where local media, photographers, and press had also been called so as to promote the movie–and then unloaded so that he could be forced to perform. Letsatsi, however, did what Richardson already feared he would do. He refused to perform. Instead, he walked off. The “majestic” white lion proceeded to “stride through a wide open expanse” for about five hours, refusing to acknowledge Richardson, or obey his commands. Eventually the lion was shot with a dart gun, sedated, and physically hauled home.

In Richardson’s words:

“I loved him to bits, but our relationship took a big strain that day, when all of a sudden he wanted to roam free. In fact, my five year relationship with him went down the toilet at that point.” (Richardson, Kevin, and Tony Park. Part of the Pride: My Life Among the Big Cats of Africa. New York: St. Martin's Press, 2009. First Edition, Print. Page 204)

Richardson literally blamed a lion whom he already knew hated being driven around on trucks and forced to perform, for destroying their five year relationship. Later, Richardson admitted to having pushed Letsatsi, “harder and harder in the weeks leading up to his spectacular walkout” but blamed his position as producer for that pressure, claiming that if he’d only been responsible for wrangling the lions, and not getting the best shot, he wouldn’t have tried to force Letsatsi to perform.

The fact remains, however, that Richardson was, in fact, the head lion wrangler on White Lion, and Richardson did, in fact, choose to try and force Letsatsi to perform when he knew the lion was not comfortable, and had been overworked in the weeks prior. And once Richardson’s own actions had destroyed the five year relationship he had with the lion Letsatsi, he discarded that lion like the useless offal he was. After their break, Richardson could not work with Letsatsi, could not film with him, and thus could not market him. When Richardson parted ways with Rodney Fuhr, and left Lion Park behind, he also left Letsatsi. Although Richardson has always professed that his lions are his “family” and that he would never leave them behind, that commitment clearly only pertains to the “family” he can manipulate for filming and photos. Since Letsatsi could not be used in such a fashion, Richardson left him at Lion Park, where he has lived for the last ten years, siring litter after litter of cubs to be used for cub petting, and later, canned hunting.

Screenshot of Letsatsi taken this year at Lion Park.

Screenshot of Letsatsi taken this year at Lion Park.

This video from October of 2018 shows Letsatsi (housed with the two white lionesses supposedly responsible for a mauling, though it’s not clear what mauling, since the keeper simply refers to “the old park”)

Meanwhile, Thor (who ended up being the star of White Lion) and Gandalf, who were both much more amendable to Richardson’s control and influence, were “rescued” and taken to Richardson’s current sanctuary.

Taken from Richardson's autobiography. Thor was one of Richardson's most popular lions, and was featured in numerous photos and videos until his untimely death by lightning strike.

Taken from Richardson's autobiography. Thor was one of Richardson's most popular lions, and was featured in numerous photos and videos until his untimely death by lightning strike.

At the time that White Lion was released, Richardson claimed to hope that the movie would “give people second thoughts about participating in” canned hunts, saying that, “Canned hunting, in my opinion, is likened to fishing with dynamite in a pond and then calling yourself a fisherman.”

While making such statements in interviews pertaining to his movie, Richardson took a very different position in his own autobiography, saying “I don’t have a problem with people such as Dirk, the professional lion farmer, and hunter, breeding lions for hunting.” And “I don’t begrudge an ethical lion farmer making money out of lions, any more than I would think it wrong for a fair cattle farmer to sell his animals for slaughter.” (Richardson, Kevin, and Tony Park. Part of the Pride: My Life Among the Big Cats of Africa. New York: St. Martin's Press, 2009. First Edition, Print. Pages 133-134).

Richardson’s only complaint was in facilities that offered cub-petting and then sold older animals into canned hunting (which is, perversely, something Lion Park has done for decades) because “That’s an example of where a lion hunting farm starts to come into my territory, and I don’t like it.” (Richardson, Kevin, and Tony Park. Part of the Pride: My Life Among the Big Cats of Africa. New York: St. Martin's Press, 2009. First Edition, Print. Page 133)

In 2016, Richardson quietly edited these statements, and many more, from his autobiography, carefully reshaping his position to be firmly anti-lion farming, anti-cub petting, and anti-canned hunting. This revision of his autobiography coincides with the filming of Richardson’s current movie, Mia And The White Lion, which is being heavily advertised as yet another attempt to “raise awareness” about canned hunting.

But the 2018 release of Mia And The White Lion marks twenty years that Kevin Richardson has been working in the captive lion industry, using lions to film commercials, and make ad campaigns, and film movies, and talk an awful lot about how bad canned hunting is. And yet, Richardson is still willing to participate in the very industry he continues to insist he, and his Foundation, “fight against”.

In the last two decades, huge strides have been made in raising awareness about the captive lion breeding, cub-petting, and canned hunting industries. From investigative reporting like that carried out by The Cook Report, to the next breakthrough documentary Blood Lions, to the more questionable, but very effective recently dramatized plight of Mufasa the white lion, media outlets have, for the past two decades, embraced the understanding the canned hunting is deplorable, and breeding lions in captivity is not going to solve the problems of wild lions. There are now watch lists that those who wish to volunteer in South Africa can reference in order to assure they apply to reputable foundations which do not participate in the canned hunting industry.

Yet Kevin Richardson has not evolved along with this growing understanding of the exploitation of captive lions. Although he has spoken (for years) about the need to raise awareness about canned hunting, and the desire to ban canned hunting, Richardson has not made any move to push legislation on a governmental level, which would help stymie the massive reservoir from whence canned hunting draws its seemingly endless supply of lions, both tawny and white. A ban on cub petting and lion-walking has been discussed at length, but Richardson did not add his voice to the matter. Interactions were even briefly banned at Lion Park, but then quickly resumed. Captive breeding to supply the cubs needed for cub petting is another area of possible regulation on which Richardson has never spoken. Of course, Richardson’s silence regarding a ban on captive breeding, and cub-petting of lions, might well be one borne of self-preservation. After all, if it were to become illegal for Richardson to interact with his lions, if such were to be viewed as bad form, then where would Richardson end up? He is famous for little more than his own lion interactions, and his constant rhetoric about “raising awareness” about canned hunting. And if there were a ban on the captive breeding of lions, where would Richardson secure his next batch of lions, to make his next movie?

When viewed objectively, Richardson as “the face of lion conservation and the anti-canned hunting movement” is a mirage which cannot be sustained. And one which is an unconscionable slight to those who have genuinely carried lion conservation and the anti-canned hunting movement forward.

While groups like The Cook Report were going undercover to expose the horrors of canned lion hunting, and people like Ian Michler, of Blood Lions were penning articles which addressed conservation, and the issues facing lions in South Africa during the late 1990s and early 2000s, Kevin Richardson was embedding himself in a commercial lion farm, staging “documentaries” using captive bred and hand raised lions, and putting out Go-Pro videos of himself interacting with captive, hand raised and trained lions.

In the mid 2000s to 2010, while National Parks like Kruger, and other conservation organizations were covering the move to ban canned hunting in Africa, and publishing articles which warned against interacting with captive lions and encouraged the public to take responsibility and action, Richardson was conspiring to undertake, and then proceeding to engage in filming a feature length movie which capitalized on the rarity and mystic of white lions, using some 60 captive bred lions, with Lion Park who participated in the canned hunting that everyone else was trying to get banned. Richardson also wrote and publish his autobiography, which covered his life spent interacting with captive bred lions, at Lion Park, which actively supported the cub petting and canned hunting industries.

In the wake of his own autobiography’s success, and amidst a growing fan base, and a growing stable of sponsors, Richardson attempted to open his own lion park, Kingdom Of the White Lion, with Rodney Fuhr (although Richardson claimed to have cut ties with Fuhr in 2011) The venture was short-lived, and by 2013, Richardson was in court fighting with his new partner, Alan Friedland (some accounts state that Richardson left Fuhr, and opened Kingdom Of the White Lion with Friedland, but since part of White Lion was filmed at the KOWL location, and that movie was funded by Fuhr, this seems unlikely) As recently as 2015, at least one article claimed that Richardson was “petrified” that he was going to be thrown in jail after he claimed that he had no money to pay the debts he accrued in his failed venture and court fight with Friedland.

Despite such legal woes, by 2015, while such acclaimed documentaries as Blood Lions were hitting the airways, exposing the canned hunting industry with new resolve to end it (and directly linking both Lion Park where Richardson had worked for over a decade, and Ukutula lion farm to the canned hunting industry) Richardson was already engaged in yet another feature length movie endeavor. Having been approached by director Gilles de Maistre with the scheme of making singular movie that would contain real white lions, interacting with real children, Richardson happily signed on to the project. By the time Blood Lions was released, Richardson had already helped de Maistre hold casting calls for children at Ukutula Lodge lion farm (breeders of “rare” white lions) where the child actors were allowed to play with cubs and interact with them. Based on the children’s behavior, Richardson helped select the human stars of the movie. Richardson and de Maistre then revisited Ukutula lion farm in order to secure a number of male white lion cubs which would be used in the making of the movie, which at the time, was being called Charlie The White Lion (though readers will note that on some pages of the now deleted website, the movie name was changed to Mia And The White Lion before the website was deleted).

After the release of Blood Lions, and the public outrage over the killing of Cecil the lion, and with himself involved in the production of a movie that was framed to be anti-lion farming, and anti-canned hunting, Richardson revisited his autobiography, and removed large portions of it. Removed passages include addressment of lion farms which Richardson states he does not have a problem with them (cited above) as well as passages that criticized those who question his own interactions, and lion captivity in general.

“Some people say I shouldn’t be domesticating my lions, but I say that is rubbish. I enrich their lives”

“What angers me about the debate over animals in captivity is that it’s been hijacked by a small number of people at the extreme end of the spectrum. The die-hard greenies want to end any form of captivity,”

“Lions exist in captivity for a number of reasons. Firstly, there is education. Even if I stopped working in television I would want to bring school groups to see my animals,”

“Lions are kept in captivity at facilities such as the Lion Park for tourism purposes.”

I see no problem with any of the above reasons for keeping lions in captivity as long as the lions are well cared for and happy.”

(Richardson, Kevin, and Tony Park. Part of the Pride: My Life Among the Big Cats of Africa. New York: St. Martin's Press, 2009. First Edition, Print. Pages 107-109).

In addition to the entire removal of passages like those from which the above quotes were taken, Richardson also removed all capitalization of the Lion Park in reference to his place of work, allowing readers to question whether or not he is referring to the Lion Park owned by Rodney Fuhr featured in the movie Blood Lions as a participant of canned hunting. After the redactions and editing of his autobiography (which has never been publicly declared, and which is mentioned only in one single sentence within the Introduction of the book) Richardson and his PR folks began promoting his biography again, with Richardson once more making the circuit of public speaking engagements, his presentations now carefully anti-cub petting, anti-lion farming, anti-captivity.

This reconstruction of his position came at a fortunate time, as it was shortly after the release of his edited autobiography that groups like CWW began questioning the ethics of the movie Charlie the White Lion, questioning the ethics of Richardson to participate in making the movie, questioning the ethics of purchasing lions cubs to be raised by hand, by children for the making of the movie.

To date, neither Richardson nor de Maistre have ever responded to any of the articles CWW published discussing Charlie the White Lion. However, after we published several articles about it, the entire website, which had detailed the production of the movie, was deleted. The website can now only be accessed via the Way Back Machine, where one can enter the original address www.charliethewhitelion.com and be taken to the cached pages. While photos are gone, all the text remains. On social media, Charlie the White Lion ceased to exist until de Maistre began using the hashtag #Miaandthewhitelion. No new website for the movie was ever made, nor has any information regarding the production of the movie, now renamed Mia And The White Lion, been made public since CWW first began questioning the ethics of the movie.

Richardson continued his promotions against canned hunting, and cub petting on his own social media pages. He also continued producing his YouTube videos of himself interacting with his personal lions. Many of these videos were filmed not on Richardson’s sanctuary, but out on the expanses of the Dinokeng Reserve–which means that wild lions who live on the reserve were forced out of the area so that Richardson’s captive lions could be filmed there instead. Such activity ended abruptly, in early 2018, however, when one of Richardson’s captive lions left the open area of the Dinokeng, and entered an area of Richardson’s sanctuary which was supposedly safe, and once there, fatally mauled a young woman visiting the sanctuary with a friend who was interviewing the camp manager.

The only public statement Richardson ever made regarding it placed the woman “outside the car”, while assuring that he had properly notified everyone that lions would be out of their enclosures on the (Dinokeng) Reserve, and specified the he and his colleague had “assessed the landscape for other big 5 animals”. Outside of the direct quote from Richardson, the statement made on his social media pages went on to claim that before leaving the reserve the two visitors had stopped to take photographs.

The legally precise, and carefully worded statement made by Richardson's social media pages.

The legally precise, and carefully worded statement made by Richardson's social media pages.

This careful press release concisely placed full responsibility for the fatality on the dead girl herself, for being out of her vehicle on a game reserve, and resulted in a massive online response wherein literally thousands of commenters asserted that the dead young woman actually deserved to be killed and that Richardson was completely absolved of responsibility, despite that it was his own lion who had committed the fatal mauling, and despite that just weeks prior, during an “Ask Meg” video segment, Richardson had stated that if one his lions were to encounter a stranger they would probably attack them.

With the fatal mauling as minimized in the public eye as possible (investigations by authorities are still ongoing) Richardson went on to announce the creation of the Kevin Richardson Foundation (though the foundation has actually been registered for a number of years) and then proceeded to unveil various “projects” throughout the year, each carefully structured to present a firm stance toward conserving, for the first time ever, wild lions. With his LandForLions campaign (though this first fundraiser is actually to buy his own sanctuary, where his captive lions live) Richardson has done what he does best, con the public in to believing that he’s interested in saving whatever it is they want him to be interested in saving.

The fine print of the #landforlions Thundafund stating that the money will actually be used to buy the land where his sanctuary is located. The Thundafund notably advertises the camp where one of Richardson's lion fatally mauled a young woman as a r…

The fine print of the #landforlions Thundafund stating that the money will actually be used to buy the land where his sanctuary is located. The Thundafund notably advertises the camp where one of Richardson's lion fatally mauled a young woman as a reward for donations of $14,400 USD and up, which contradict's Richardson's public statement insinuating that the girl's death occurred outside his sanctuary.

Richardson’s ability to evade responsibility, or accountability remains his most astounding feature.

Now Richardson–who began his career at a lion farm that supports captive breeding, cub petting, and canned hunting, and who has for two decades interacted with captive bred lions for profit–is enjoying the company of Royals, during the Monaco premier of Mia And The White Lion, a commercial movie made, using captive bred white lions, bought from a known lion farm that supports captive breeding of lions, cub petting, and canned hunting, and for which Richardson trained children to interact with captive lions.

And Richardson still has the gall to say the only reason he made this movie is to “bring awareness to canned hunting, and cub petting”.

Mia and The White Lion has all the earmarks of becoming an instant classic, at least amongst the white lion-craving public. But considering that the entire thing has been made in collusion with the very industries it’s supposed to deride, we hold no hope that it will convey anything more than the romanticized story of a beautiful girl, and her gorgeous, noble beast friend. A real live beauty and the beast. No resulting message can erase the hypocrisy of how the movie was made.

“It’s a film for all age groups,” said Richardson, “with every ingredient to be a runaway hit. And the cubs will pull at the heart strings of the most seasoned moviegoer.”

Oh, oops, pardon, that’s what Richardson was quoted as saying about White Lion, before it’s release back in 2009.

But hey, why change a good thing? Captive white lions sold like hotcakes back then, they’ve sold in the years since then, and they’re only going to sell better now. Especially with the edition of an attractive young girl, and the message of saving lions everywhere attached to it.

Yes indeed, captive lions are more valuable than ever before. Thank you for showcasing that fact, Mr. Richardson.

***************** ADDENDUM***************

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Which looks extremely similar to the set up of Richardson’s sanctuary:

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left a comment suggesting that people should question where Richardson obtained the white lion cubs that were used in the making of Mia And The White Lion. She pointed out that they’d been bought from a breeding facility which is renown for selling to canned hunting. When asked by another commenter if she had any evidence to back up her statement, she replied, stating that she had already posted a link to evidence, but that it had been deleted. She went on to say that originally, it was KR’s own PR person who had named the farm (Ukutula). In response to this comment by the question-raiser, the Kevin Richardson Facebook Page actually directly addressed her, declaring that “It’s no secret the lions were purchased from a cub petting facility” and then went on to attempt to justify the purchase by insisting that they’d been saved, and “will live our their lives at our sanctuary.”

The comments of the question-raiser have since been deleted from the comment feed.

The comments of the question-raiser have since been deleted from the comment feed.

The reason this is important, is because just a few days ago, Paula Kahumbu, of Wildlife Direct posted about attending the world premier of Mia And The White Lion. Although Ms. Kahumbu pointed out that the movie “portrays a romantic image of Africa that simply does into exist” inasmuch as its romanticism of Africa (true) she also suggested that others “watch this film and tell me what you are going to do”. about the problem of canned hunting. Quickly, comments appeared, expressing surprise that Kahumbu would support a film which used lions that had been purchased from within the very industry the movie supposedly derides. Kahumba replied thoughtfully, and we’ve put a screenshot of that reply below, underlining the most important part for easy viewing.

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A sanctuary in Timbavati? Though Kahumu doesn’t specify who, exactly, made this claim, she did clearly indicate that she spoke to both Kevin Richardson and Gilles de Maistre, and that she was told that the lions were in Timbavati. Yet in the same time as the comments on Kahumu’s FB page, Richardson’s page posted the above photo of the human and lion stars of Mia And The White Lion at a location that closely resembles Richardson’s sanctuary. And then under that photo the Richardson Page commented, confirming both that the lions had been bought from Ukutula lion farm, and that they would live out their entire lives on Richardson’s sanctuary. Likewise, this screenshot from one of the star’s Instagram page clearly indicates that the cub she’s shown holding is now an adult and living with Richardson.

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And within the same time that this Instagram photo was posted by one of the actresses involved, the Richardson FB page also commented on a post about the movie stating in response to a question about where the lions in the movie would live, and again state firmly that the lions will live out there lives at Richardson’s sanctuary.

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This, of course, directly contradicts the answer given at the premier of the movie, where it was stated that the lions were living on a reserve in Timbavati, which is famed for hosting a population of white lions. So which is the true story?

Why Do Big Name Celebrities Constantly Get Big Passes?

When It Comes To Responsible Tourism Why Do Big Name Celebrities Get Passes?

Kim Kardashian is in the news.

Again.

For engaging in exploitive animal abuse with elephants.

Again.

Back in 2014, KK made unflattering headlines by attempting to take a selfie with an exploited baby elephant in Thailand. Although animal welfare groups did their best to use the incident as a teaching tool to highlight the systemic abuse suffered by the elephants used in the tourism industry, the majority of the population simply took it as an opportunity to laugh at the ultra-elite Kardashian.

Four years later, and KK is still making headlines, and still making uninformed and abusive choices. After photos of the famous-for-no-reason-other-than-being-famous celebrity surfaced showing her and her sister riding “rescued elephants” (and that oxymoronic statement really highlights the stupidity involved here) in Bali the animal community promptly stepped forward to criticize Kardashian’s decision to participate in the abuse of captive elephants.

This time, however, KK decided to “hit back” (as one article described it) in response to the deluge of public criticisms deeming her “ignorant” regarding the plight of captive elephants enslaved within the tourist industry. Unfortunately for little Kimmie, her version of “hitting back” turned out to be the equivalent of one of those “fingers over your thumb” toddler punches. Apparently the poor dear only knows how Instagram works, not Google, or Bing, or any other search engine which can be used to educate oneself about things like animal abuse in the tourism industry

In reply to a critical tweet by the rather brilliant Peter Egan, who happens to be the UK Ambassador for Animals Asia, Kardashian said:

“We visited an elephant sanctuary that has rescued these elephants from Sumatra where they would have otherwise gone extinct. It is an organization that is working to save these beautiful animals. We did full research before going.”

Oh, poor dear. KK is woefully out of her league in class, education, and intellectualism when it comes to taking on Peter Egan.

There is so much mind-numbing ignorance, and incorrect information in just those three sentences. Bear with us, there’s a lot to cover here.

“We visited an elephant sanctuary that has rescued these elephants from Sumatra where they would have otherwise gone extinct.”

Wow. Um, okay, let’s just dive in. To start with, the park where Kim rode the captive elephant is in Bali, not Sumatra. The highly endangered Sumatran elephant is indigenous *only* to Sumatra. For anyone who doesn’t understand the significance of this, Sumatra is part of the Sunda Islands (which are divided between the countries of Indonesia, Malaysia, Brunei, and East Timor) Sumatra is located in western Indonesia. Meanwhile the island of Bali, where Kim rode the elephant, is part of the Lesser Sunda Islands, and is located some 1,800 kilometers, or 1,100 miles (by air) to the west of Sumatra. Since the Sumatran elephant is exclusively indigenous only to Sumatra, this means that the “rescued Sumatran elephants” Kardashian is describing were actually removed from their homes, and hauled over a thousand miles to the island of Bali, which is not large enough to sustain any wild elephant population. On top of that, these elephants are actually invasive species, relative to the species which are indigenous to Bali.

And while the Sumatran elephant is highly endangered in Sumatra, with numbers around 2,000 or less, they are not extinct (yet) and the 27 kidnapped exported elephants that Kimmie played with have literally no helpful impact on the diminishing wild populations of Sumatran elephants still living in Sumatra. Sorry Kimmie-boo, that abusive tourist trap you dropped major coin on didn’t save anything from extinction.

“It is an organization that is working to save these beautiful animals.”

And just what organization was it that Kardashian visited? Although no story has named it, we were able to find out that it was the Mason Elephant Park and Lodge. Is it a sanctuary like KK claims? That would be a resounding hell no. Not unless your idea of a “sanctuary” is a for-profit venture dreamed up by a business man. Oh, the Park’s website is quite the pinnacle of carnival barker half-truths and misinformation. They’re careful to comport themselves with brainy-sounding information that seems legit to anyone who doesn’t dig deeper. They even make a point to list the Five Freedoms of animal welfare. But then, lots of things look good on paper, but we all know what happens to paper when you actually put it through the wash. In the case of Nigel Mason, and his elephants, this means that basically everything disintegrates with a little water.

Nigel Mason first arrived in Bali in 1980, where he “pioneered” (in his own words) “the adventure business” starting with white water rafting, then mountain cycling tours, and eventually the Elephant Safari Park, in 1997. That’s right the “sanctuary” Kimmie-dear is touting, started out as a safari park. And the first elephants weren’t “rescued” from Sumatra, they had already been bought by another individual and shipped to Bali. When Nigel Mason learned about them living in the Taro area he saw dollar signs decided to buy them from their original owner. Depending on what interview you read, Mason’s story of the first elephants runs the gamut from taking “pity on nine deserted and emaciated elephants that were being mistreated and exploited” (we’re not sure how they were both deserted, and at the same time being exploited) to simply being owned by “a person who had no idea what to do with them” but who readily sold them to Mason. This article even looks at MEPL as the extremely successful capitalist venture that it is, and here Mason forthrightly states that the first elephants he obtained had been bought to be used in a trekking outfit, but the owner ran out of capital, so Mason and his wife bought the elephants explicitly to add them to their adventure tours for diversity.

Likewise, the stories of the other elephants at the park differ depending on what article or interview you read. Sometimes Mason claims that he traveled to Sumatra and campaigned with the Sumatran government to save imprisoned elephants and whisk them away to Bali in a sort of black-ops rescue mission “despite the clear terrorist threats” while other articles state that Mason’s elephants came from “government-run “training camps” where wild elephants were rounded up and chained. The last ten elephants were bought “rescued” solely for the purpose of making the “documentary” Operation Jumbo, which documents the dramatic (but not very ethical, or practical) choice to long-haul truck elephants over 3,000 kilometers from their natural habitat in Sumatra, to the tourist hub of Bali, where, surprise surprise, they’re now being used as money-making tourist attractions. And breeding machines. Four babies born to the tourist trap and counting. Of course, each Sumatran elephant born not-in-Sumatra is being touted by Mason as a “conservation success” even though they’re part of a captive population which will never see their natural habitat of Sumatra.

“We did full research before going.”

Apparently in Kimmie-poo’s world “full research” just means checking the roster of the World Luxury Hotel Awards (for which MEPL won “Best Eco Lodge” in 2016 and 2107) because everything written in this note was located and verified in under one hour of Google research. Furthermore, we can tell you where MEPL is not listed as winning any trophies: MEPL is not considered ethical or humane by the Bali Animal Welfare Association. MEPL is not considered ethical or humane by sites like Backpacker Bible. MEPL is not considered ethical or humane by groups such as World Animal Protection, which has stated as recently as May, 2018 that a whopping 100% of Bali animal tourism venues fail to meet even basic animal welfare standards. WAP considers Bali in its entirety to be a “no-go for animal tourism” at this time. It’s even been suggested that Bali might currently be literally the worst destination for animal cruelty.

Even people who patronized MEPL in recent months had plenty of regrets and warnings about the abuse that goes on there:

“The elephants are chained to a spot with a radius of around 8 feet. The only time they are unchained is for the various activities including elephant riding and elephant safari.” –September 2018

Map of the MEPL the "elephant resting pads" are listed under 51 (underlined and circled in red)

Map of the MEPL the "elephant resting pads" are listed under 51 (underlined and circled in red)

“The elephant equivalent of Sea World. Elephants chained all day, no freedom. Only released to give rides and Bull hooks being brandished by Mahouts ready to use them.” –September 2018

“All the elephants are chained to the ground by a 2 foot chain and can barely move . The only time they appear to get "walked" is when tourists get their rides. The mahouts use bull hooks on all the elephants to make them bend down, walk a certain way and do what is needed to put on a good show for tourists . They hide this well , but once you notice it you can't unsee it . They are CONSTANTLY stabbing the sharp metal bull hook into the elephants heads and behind ears. The elephant acts are repetitive and it feels like a cruel merry go round where they are exploited for money.” –September 2018

Example of the small, incredibly sharp but easily concealed prongs used to abuse the elephants into submission. Photos taken from reviews of MEPL.

Example of the small, incredibly sharp but easily concealed prongs used to abuse the elephants into submission. Photos taken from reviews of MEPL.

Example of the small, incredibly sharp but easily concealed prongs used to abuse the elephants into submission. Photos taken from reviews of MEPL

Example of the small, incredibly sharp but easily concealed prongs used to abuse the elephants into submission. Photos taken from reviews of MEPL

“Was dismayed when we first arrived to see a small area with several sand circles, each with an elephant chained to the middle, most were rocking back and forth on the same spot. I have several videos of the elephants doing this - if you read up on this you can see rocking is a sign of abnormal mental behaviour of animals in captivity.” –August 2018

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“This place sells itself as a "sanctuary for elephants", but this is completely false. It is yet another cruel animal attraction. Elephants here are forced to perform acts and carry tourists around on elephant rides. Elephant rides are NOT comfortable for the animal and cause long-term damage to the animal's spine. The elephants are also chained on metre long chains before their performances.

They lie to guests about the "reasons" for chains and elephant rides. It was heartbreaking to see the elephants. I regret not researching this place properly.” –August 2018

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“The elephants are chained up to 2 foot long chains alone all day until they are needed for rides. During the ‘Elephant Introduction’ they started by explaining that the elephants weren’t treated like circus animals here but then went on to make them paint, crush coconuts and other little unessesary ‘tricks’. The worst part about this place is the lies they feed us to convince us that these elephants are happy. They are absolutely not and it was heartbreaking.

Each little cabin had a chained elephant outside as if it was a statue.” –August 2018

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“1. All elephants, unless they are being forced to take photos or paraded in the 'talent show', are CHAINED TO THE GROUND. The image on the website shows a lady being massaged by a pool with elephants dotted in the background with NO chains.....this photo gives a dishonest view of what it is like.

2. The 'Talent Show'. I can't express enough how horrifying it is to see a creature of that size perform tricks that are completely unnatural for their size and habitual nature. They sat bolt upright on a log....scooped up a man on his head and played football....I was in tears and we left after the first 3 'tricks'...which was 3 tricks too long. They do this out of fear and because their spirit is broken, not because they want to or find any pleasure in it....all for the pleasure of the paying tourist. It's abhorrent and should not be allowed in this day and age.

3. The animals had chunks out of their ears and you could see where they had been spiked by their keepers if they disobeyed their orders. So not only are they chained up, they are spiked and harmed to do what the trainer wants them to do.” –April 2018

Performance at MEPL

Performance at MEPL

Example of "tricks" elephants at MEPL are forced to perform.

Example of "tricks" elephants at MEPL are forced to perform.

Again, all of the information found within this article was located, and verified in under one hour.

One. Hour.

But apparently Kim Kardashian’s thumbs were in casts, so she couldn’t type into a search bar before going on her luxury vacation. Or maybe she’d just gotten her nails done. Or maybe, here’s a shocker, she just doesn’t care.

After all, Kardashian got what she wanted out of the elephants she helped abuse. A little limelight, a little attention, some nice conflict. And ratings, hits, and follows. And in the end, that’s all she cares about. That’s literally how people like Kardashian make their money.

And until big name animal welfare and conservation organizations start calling out big name celebrities, nothing is going to change.

Until those same animal welfare and conservation organizations start drawing a hard line on matters like animal exploitation for tourism, public opinion is still going to be mixed.

For example, Steve Irwin publicly supported MEPL back when it went by the name of Elephant Safari Park, and since becoming MEPL the lodge has been listed in the top ten most unique hotels in the world by National Geographic and the Discovery Travel Channel. This, in spite of the fact that elephants are forced to give up to 17 rides a day to paying tourists and spend the rest of their lives chained up. But being “unique” does not mean being “ethical”.

We have to stop overlooking egregious faults while rewarding irrelevant fluff.

If animal exploitation and abuse is going to end, the double standards applied to big celebrities, and big networks have to end as well.

Ambiguous Ambitions

Ambiguous Ambitions

CWW was recently directed to a post on the BrightVibes UK facebook page, which is devoted to “countering the negative” with inspiring, feel good stories. They shared short video ad for Kevin Richardson’s current #LandForLions campaign.

The caption of their post reads:

“Kevin Richardson a.k.a. the Lion Whisperer has launched #LandForLions, a campaign that aims to secure a future for some of Africa’s most endangered species. Will you join his fight?”

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Beneath the post (which at the time of writing this is less than 24hrs old, and has already been shared almost a thousand times) BrightVibes UK links to the Thundafund campaign Richardson is using to raise money. Like so many others, BrightVibes UK does not seem to understand that the campaign Richardson is currently running is not going to secure any future for Africa’s beleaguered wild lions. But then misunderstanding seems to be the entire point of Richardson’s current campaign. The ambiguity of his advertising for it is as glaringly obvious to anyone with a grasp of marketing and conservation as it is seemingly invisible to the largely ignorant public.

Let’s take a moment to “unpack”–as information-minded young folks love to say these days–the video made by Richardson, and shared by BrightVibes UK.

We open with the proclamation that Richardson has an ambiguous ambitious plan to save Africa’s most vulnerable species. But right off the bat, it doesn’t specify that his plan involves saving wild populations of those species. Details like this matter. Ask any lawyer.

*Insert some adorable clips of Richardson playing with/petting/wrestling with his pet captive lions.*

We then move to the dramatic announcement that lions have lost 90% of their former range and by 2050 there won’t be anymore wild lions. The idea that 90% of lion habitat has been lost might shock the general public, but it’s not worthy of a raised brow for conservationists. Heck, lions have 10% whole percent left of their original habitat! They’re high rollers in the world of wildlife. Tigers (globally, across subspecies) have lost 98% of their former range. American Bison have lost 99% percent of their former range, American Gray Wolves are at 90% beside lions, but the Mexican Red Wolf has said goodbye to 99.7% of its former range. And on it goes. These trends are tragic, but average, yet Richardson wields the numbers as if they’re a sudden trauma. Then he tosses out 2050 as the year when wild lions will disappear. In the past, Richardson stated that 2030 would be the year wild lions disappeared. He apparently just chooses a year without ever citing the documentation from which such forecasts were derived. It’s also important to note that the few truly wild, unmanaged lions, remaining in Africa live within the areas of massive parks such as Kgalagadi Transfrontier Park, Kruger National Park, Great Limpopo Transfrontier Park, etc. not on unclaimed lands that might be suddenly taken from them.

We then get told that The Kevin Richardson Foundation is raising money to buy #LandForLions “Ensuring that they’ll always have a place to live. Safe from poachers and expansion.” But what lions are we talking about here? The lions being shown to viewers in the video or Richardson’s privately owned, trained for TV and movies lions, not wild lions in wild areas. Again, Richardson carefully does not specify which lions he’s ensuring will always have a place to live.

Then Richardson informs us that he’s been fighting for “these” lions for many many years. Okay, Kev, but which lions? Fighting for your lions? The ones you’ve been using to make commercials, fashion ads, and movies? Or wild ones, which you can’t exploit?

Next up is the fact that for two decades Richardson has been working with hyenas, lions and leopards. Yes, he has. He’s been using them for commercial ventures since the very beginning. This information is followed by the statement that Richardson has been “sharing his knowledge to raise awareness of their fight against extinction.” To quote a famous movie, that’s not entirely accurate, Mr. President. Richardson has made tv shows about lions versus hyenas, about his interactions with his captive lions, about what it’s like to make movies with lions, about moving his own animals from his own failed tourist venture park to the land where they now live. But Richardson’s “knowledge” is finitely limited to the captive lives, of his own captive lions. What he presents as “facts” about wild lion behavior are derived from his observation of human-habituated, captive bred and captive raised lions. It should also be noted that even now Richardson supporters regularly comment on CWW’s articles regarding him and his actions claiming that Richardson has “never claimed” that what he does is conservation work, and that Richardson’s commercial exploits are merely how he raises money to care for his own animals. In his own autobiography (even the new, updated one) Richardson states the same thing, saying that he does not consider himself a conservationist. So why is Richardson now claiming that he’s been sharing his knowledge for years in order to raise awareness about wild issues?

Next up, Richardson feigns humility by saying how fortunate he is to have been “put on a platform” where he can “be a voice for lions”. Of course Richardson is on a platform. He built that platform himself, and climbed up on it. He’s been sitting on it for twenty years, continuing to build it on the backs of captive lions. And we’re right back to the question of which lions he’s being a voice for? Wild lions? Or the ones this video is showing him playing with, and cuddling?

And here’s the ad part of the video. Viewers are urged to donate to #LandForLions if they want to help Kevin “protect the lions”. Again, like a broken record, which lions are we helping? Seriously, it’s important. Are viewers donating money which will be used to protect wild lions? Or are they giving money to a wealthy guy to spend on his pet captive lions?

This is followed by the promise that “together we can secure a future for Africa’s most endangered species”. Only we don’t know that the money we’re giving is doing to endangered wild lions. Richardson has never specified this point, instead leaving it open for interpretation. He’s talking about wild lions, but showing himself playing with his captive lions. Every lion in the video was captive-bred, captive-born, hand-raised and trained by Kevin.

We’re left with the inspirational suggestion to “be the change” also, of course, to share the video.

The ambiguity of the entire video would be laughable if it wasn’t being spread far and wide under the guise of saving Africa’s wild lions. One of the first things we counsel would-be donators or supporters to do is to vet out whatever project or foundation they’re interested in. Does the project have clear goals? Outlined expectations? Appropriate timelines? Transparent methods, and projected paths for attaining the stated goals? Is there an open dialogue about where the money will go, what it will be spent on and how that spending will benefit the goals? Are there protocols involved which will hold the project or foundation accountable for the distribution and management of the donations?

None of these factors are concisely addressed in Richardson’s #LandForLions campaign video. Not one. Instead, we get a mishmash of wild lion facts, and promises to “secure the future” of unspecified lions overlaying videos of Richardson playing with his hand-raised captive lions.

When one follows the link to the Thundafund campaign, only then (beneath yet another statement about the loss of wild lion habitat) will prospective donors see that their money will be used for “securing land for the sanctuary lions that have helped build a worldwide network of advocates for lions.”

In other words, donors are paying for land to house the lions that Richardson helped breed in captivity, back at Lion Safari Park, and which he’s used for two decades to make for-profit movies, tv shows, fashion and accessory ads (like the watch advert in our headline photo) GoPro videos, The lions which he’s hired out to use in other people’s movies. The lions which have been making Richardson money for two decades, and which fans of the Lion Whisperer insist Richardson pimps out merely to make enough money to care for them. The lions which volunteers pay thousands of dollars a week each year to take care of. Those lions.

Hence the ambiguity of Richardson’s “ambitions”. By not specifying which lions Richardson is going to spend money on, he’s able to use wild lion facts, and needs to raise money which is actually going to captive lions he exploits at leisure. It’s a tried and true switcharoo. And since Richardson is expanding his stable of trained pet captive lions with the addition of lions bought and used for the making of Mia And The White Lion, there’s going to be sanctuary lions for him to play with can have public to ooh and aaah over for years to come. It’s a very good marketing strategy, but we can’t say it has anything to do with the conservation of Africa’s wild lions.

You Only Peddle What You Can Sell

You Only Peddle What You Can Sell

CWW has posted multiple times in regard to Kevin Richardson’s involvement in the upcoming movie Mia And The White Lion. Our information has been met with a gamut of responses, from alarm and dismay at finding that Richardson is not the person people once believed him to be, to outright rejection of the verified facts we’ve provided. Accepting the understanding that a figurehead as immensely popular as someone like the “Lion Whisperer” is just that, a figurehead, not an actual hero, is not easy. No one enjoys finding out that they’ve been duped, no one wants to discover that their goodwill, and their trust, has been abused.

One more fact about Mia And The White Lion (MTWL) which might shock readers is that this is the second feature length film made off the backs of exploited lions made using lions managed by Kevin Richardson. MTWL is currently being touted in its press blurbs as “ambitious” and the story described as unique, and captivating because real lions, rather than CGI (which ethical film companies now use) were used in the making of the movie.

But the truth is that MTWL is nothing more than an old trope wrapped up in new publicity, and presented to a new audience.

Ten years ago, the movie White Lion was released. The film came on the heels of the publication of Kevin Richardson’s biography “Part of the Pride” which allowed the two to evoke support for each other, stirring up interest and excitement. It was a grand marketing scheme. Richardson’s biography (despite being disjointedly written, and largely self-serving) rode various best seller lists just like Richardson riding one of his lion “brothers” for the camera, while White Lion gathered three SAFTA awards.

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Few viewers had/have any grasp of just how many lions were utilized in the making of White Lion, the majority of which were then used as breeders for the cub-petting industry, sold, or succumbed to unknown ends.

74 lions (about 25 white and the rest tawny) were used in the production of White Lion. The majority of these lions came from Rodney Fuhr’s Lion Park (where Richardson worked for over ten years) which regularly bred lions like cattle for the tourist industry (something Richardson actively participated in) as well as for sale to other breeding facilities. Although in the movie, and its related press, white lions are described as rare and mythical, the Lion Park had a hefty stock of them ready for use in production, and had been breeding them for some time.

When the planned star of White Lion, a lion named Letsatsi (also the name of the main character) had a mental breakdown, literally walking off set and evading capture until he was sedated and recaptured, Richardson was heartbroken undeterred (okay, he did remark on how his “relationship” with the mentally broken lion had soured). He and Fuhr eventually ended up renting a lion named Sphinx from another lion petting facility for the main character. Fuhr’s own Lion Park had bred Sphinx several years before, and Richardson had already habituated him to human interactions before he was sold to the other lion park.

After the filming of White Lion wrapped, Sphinx was hauled back to his own lion park where he lived happily ever after went on to sire more generations of captive lions for use in public interactions and cub-petting. Meanwhile Fuhr’s lions went back to living happily ever after doing the same. A handful of the 74 lions will be familiar to Richardson fans. Thor, Tau, Napoleon, Meg, Amy, Gandalf, etc. But the rest of the lions (those for which Richardson had no use) have been lost to time.

They only existed as what they were, a disposable commodity.

Only those lions with whom Richardson could work intimately, thus supporting his own mythos, were retained.

Now Richardson has procured another crop of white lions for another feature film about mystical white lions. With the film due to release December of this year, Richardson has already welcomed his new lions to his sanctuary.

Just how similar are White Lion, and Mia And The White Lion? Let’s examine them side by side.

White Lion

  • Stars a white lion

  • Features myths of the Shangaan

  • Lion must travel to land of the Shangaan

  • Lion protected by an adolescent boy

  • Lion is rare, boy is special

  • Hunter is seeking white lion because of his coloring

  • Lion and boy must face down/evade evil hunter

  • Multiple lions used to portray white lion

  • Movie was premiered and marketed at the Cannes Film Festival.

  • Movie acclaimed for using real lions

  • Movie acclaimed for long filming timeline

  • Movie acclaimed for actors interacting with real lions

  • Movie acclaimed for supposedly promoting lion conservation

  • Richardson in charge of procuring all lions used

  • Richardson in charge of all lions and interactions

  • Richardson subsequently keeps some lions for his own use

Filming White Lion

Filming White Lion

Mia And The White Lion

  • Stars a white lion

  • Features myths of the Shangaan

  • Lion must travel to land of the Shangaan

  • Lion protected by adolescent girl

  • Lion is rare, girl is special

  • Hunter is seeking white lion because of his coloring

  • Girl and lion must face down/evade evil hunter

  • Multiple lions used to portray white lion

  • Movie was premiered and marketed at the Cannes Film Festival.

  • Movie acclaimed for using real lions

  • Movie acclaimed for long filming timeline

  • Movie acclaimed for actors interacting with real lions

  • Movie acclaimed for supposedly promoting lion conservation

  • Richardson in charge of procuring all lions used

  • Richardson in charge of all lions and interactions

  • Richardson subsequently keeps some lions for his own use

Beautiful young girls, and adorable baby animals, always an easy sell.

Beautiful young girls, and adorable baby animals, always an easy sell.

White Lion was anticipated to sell well. Directors and producers said:”We’re very confident and I anticipate a very positive response from Cannes.” Articles described director Horowitz as being “very optimistic that this type of family entertainment will find a place in the international market.” He was quoted as saying “We believe White Lion has all the right ingredients and holds significant business for a distributor.”

Nothing says "holidays" like celebrating a white Christmas with a white lion.

Nothing says "holidays" like celebrating a white Christmas with a white lion.

Mia And The White Lion was also anticipated to sell well and has been described as a “family adventure film, shot over three years in South Africa, about a 13-year-old girl who develops a rare and special bond with a wild lion.” According to Studiocanal’s head of international sales “People love titles which are marvelously executed and have something really magic and unique,” she went on to say “We are realizing it has a huge potential for Christmas for holidays for families.”

From White Lion’s About page:

The picture is the long-time dream of one of the owners of the Johannesburg Lion Park, Rodney Fuhr. Fuhr independently funded the movie, and filming was approached in a fairly unconventional manner.

Richardson recalled, “WHITE LION has been a long time coming and was Rodney’s vision, dating back to the early eighties. For me, the beauty of this film is its reality component and inherent simplicity...” And “although WHITE LION is a fictional feature film, and we have taken license on some issues, it is not beyond the scope of what could take place in the wild.”

“In recent times, films of this nature, which are basically fictional animal films, have enjoyed great success,” observed Director/Cinematographer Michael Swan. “March of the Penguins is a good example of this, and our movie is very much of the same cloth, although not a documentary. WHITE LION also has a parallel human element, which is complimentary to the lions.

“It’s a film for all age groups,” said Richardson, “with every ingredient to be a runaway hit. And the cubs will pull at the heart strings of the most seasoned moviegoer.”

“Simple films, such as this, are rarely made anymore, yet these are the films we adored as children,”

From Mia And The White Lion’s Pages:

Director de Maistre said“It became obvious to me that I had to make a film about the subject: to imagine the life of a child who creates a powerful bond with a lion and then discovers the unbearable truth! A beautiful idea: a real lion, a real child, their highly intimate bond emphasized and celebrated in order to carry a message supporting wildlife preservation.”

He continued “I spoke to Kevin about it, and even if he was very excited about the concept, he immediately pointed out to me all of the obstacles in making such a film around this idea. Creating a real bond with a wild animal would take a great deal of time and required close contact with the animal from the moment it was born.”

It was thus necessary to imagine a totally unknown filming concept.

We spoke for days on end and established together a methodology to make my filmmaker’s dream come true. A film shoot that would last 3 years, the time necessary for a lion cub to become an adult, so that the child actor could develop and incorporate Kevin’s know-how, and build his or her own natural bond with the lion.”

This methodology also allows for unique shots and impromptu scenes, usually impossible to obtain on a classic film shoot. Furthermore, this process will allow the child and the lion to develop an exceptional bond which will strengthen the fiction and allow for an inimitable sincerity.

To Recap:

Both films portray the same ideas, the same stories, were made in the same shooting time (3-4 years) Both films are advertised as being unique and unconventional, and both claim to have been made via unconventional filming methods. Both films state clearly that they are fiction, both were made using captive bred and trained lions, but both insist that the intention is to portray “real” things. Both movies were/are being marketed as family movies, with the fact that real lions, not CGI, or other special effects, used as a selling point. This is in sharp contrast to assertions that both movies also claim to teach people that lions should never be exploited by humans. Both movies were made using lions which were bred by lion farms/parks which bred cubs factory-style for the purpose of cub-petting.

Supporters of Richardson have repeatedly insisted to us that the “message” about protecting lions contained in Mia And The White Lion will be important enough to overlook the fact that lions were exploited in order to make it.

We wonder if they also believe that the “message” about protecting lions contained in White Lion was important enough to overlook the fact that lions were exploited in order to make it?

And the next time Richardson decides to buy more lions in order to make more feature length fictional family films, will the “message” about protecting lions contained within those films also be important enough to overlook the fact that lions were exploited in order to make it?

At what point will the LIONS–not fictionally portrayed messages about them–become the most important thing?

Justice For Captive Wildlife Worldwide

Justice For Captive Wildlife Worldwide

Over the last week there has been an influx of articles regarding the problems associated with captive wild animals being used for entertainment and profit. This rush of attention was preceded by the fatal mauling at the Marakele Predator Centre in South Africa. Not fatal for the human involved, but fatal for the male lion, Shamba, who carried out the attack. Part of the attention garnered by the incident can be attributed to the fact that it was captured on video by a tourist. After dragging the park’s owner, Michael Hodge, into the brush, Shama was shot and killed by other workers after he refused to leave Hodge’s side.

With a salacious video that includes the screams of horrified women, and a live action mauling that meets the public expectation of what The Ghost And The Darkness would be like in real life, the story was bound to go viral. Which, considering the state of lion conservation is not entirely a bad thing. However, the disproportionate level of definitive criticism offered toward Hodges and his Marakele Predator Center, when laid out beside the comparatively ambivalent reactions to the human-fatal mauling that took place at Kevin Richardson’s sanctuary just a few months ago, is brow-raising at the very least.

Despite having been critically injured, and ending up in the hospital, Hodges and his wife have suffered death threats so serious in nature that the Marakele Predator Center has now been closed, their website and social media pages deactivated. In sharp contrast, after the fatal mauling of Megan Van der Zwan at the sanctuary of famed Lion Whisperer, Kevin Richardson, thousands of fans lavished support on Richardson, even offering to start fundraisers for him, and the lion responsible for the fatality.

While the comment section of Richardson’s Facebook post about the mauling at his sanctuary was jammed with assertions that it was the fault of the dead young woman, not Richardson, that his lion killed someone–even though Richardson had removed the lion from its enclosure knowing that two young women were present at one of the bush camps at his facility–the public reaction has been much, much different toward Hodges.

The below quotes are from Richardson’s Facebook post regarding the fatal mauling that occurred at his facility:

“I cannot help but feel anger at the arrogance and stupidity of any human that would think it’s ok to get out of your protective vehicle”

“I don’t feel you could have done anything different to avoid this.”

“she died because of her own transgression”

“Please folks, instead of adding insult and accusation, try giving Kevin some much needed support and kind words to help keep his spirits up. Let him know that we continue to support him and his efforts.”

And here are some of the reactions toward Hodges:

"Know your place, we are not the Kings of any jungles.”

"You murdered an innocent being, due to human ego and error.”

"He was bred, caged and exploited for profit from birth by a greed-driven individual with a god-complex who thought that 'his' lion wouldn't attack him."

The lay members of the public aren’t the only ones to offer a lopsided response to the not-so-different mauling incidents.

While exceedingly few experts within the field of conservation gave any formal opinion to news outlets regarding the death of the young woman at Kevin Richardson’s facility (and if they said anything, they carefully avoided naming Richardson) there’s been no shortage of judgement passed on the incident which took place at Hodge’s Marakele Predator Center. This article put out by News24 contained sharp disapproval dispensed by recognized experts.

"Whether they have been bottle fed from birth or not, lions are wild animals and deserve to be treated with respect, with no human interaction,” – Blood Lions campaign.

"Furthermore, we strongly discourage wildlife interactions as this could result in the same display of behaviour, putting the public at risk as well as compromising the animal's well-being and possibly resulting in their unnecessary death”. – Martie Rossouw, manager of the NSPCA Wildlife Protection Unit.

"The lion's behaviour shows why habituated lions such as this one, apparently bottle fed since birth, can never be released back into the wild. They have lost their 'wildness' and the boundary between prey and playmate is blurred,” – Audrey Delsink of the Humane Society International.

Delsink goes on to state that experiences involving captive born and raised lions offer no conservation value and were not supported by the predator conservation or scientific community.

If these are the genuine positions of experts within the conservation community, then why the gross disparity between reactions to the two incidents?

  • Both Richardson’s and Hodges’ lions were hand-raised by them from cub to adult.

  • Both Hodges and Richardson worked with the lions on a daily basis.

  • Both Richardson and Hodges are attributed with having a “special bond” with their lions.

  • Both Hodges and Richardson utilized their lions in order to “raise awareness” about lion conservation.

  • Both Richardson’s and Hodges’ facilities allowed guests to stay overnight, and both offer “up close” experiences.

Hodges’ lion, Shamba, was renown for leaping onto the bonnet of the caged truck containing guests offering photo opportunities for guests.

Hodges’ lion, Shamba, was renown for leaping onto the bonnet of the caged truck containing guests offering photo opportunities for guests.

Richardson’s lions were memorably photographed sitting on the bonnet of a Mercedes Benz G Class vehicle for a car ad.

Richardson’s lions were memorably photographed sitting on the bonnet of a Mercedes Benz G Class vehicle for a car ad.

While Marakele breeds lions and predominantly functions off the revenue provided by guests, Richardson’s facility charges thousands of dollars to people who wish to “volunteer” there, as well as hosting guests in its bush camps. Unlike Hodges, however, Richardson also hires his lions out to make movies, and commercial advertisements. While Hodges breed his lions and Richardson does not, Richardson did orchestrate the procurement of several lion cubs specifically for the purpose of then teaching children to interact with the cubs as they grew to adulthood in the process of making the movie Charlie The White lion.

Photo credit Andrew Van Ginkel

Photo credit Andrew Van Ginkel

Taken from the Instagram of the director of the upcoming Charlie The White Lion. The ultimate irony, is that this photo showing children who have been trained to interact with lions by Kevin Richardson was posted almost exactly one month after one o…

Taken from the Instagram of the director of the upcoming Charlie The White Lion. The ultimate irony, is that this photo showing children who have been trained to interact with lions by Kevin Richardson was posted almost exactly one month after one of Richardson's lions fatally mauled a young woman not unlike Daniah, pictured here.

And yet, for some intangible reason Richardson–who actually spent an entire decade being paid to raise lions for canned hunting organizations before he began making movies of himself playing with his own lions, which had been purchased from the lion farm where he worked–is seen as an important figure in conservation, while Hodges is seen as a blight on it. The truth is that Richardson is merely the reverse face of the same coin in captive wildlife exploitation. The only real difference between the two is in how they present themselves.

Hodges peddles his lions with all the flare of P.T. Barnum, embracing the exploitation he engages in with cavalier hat-tipping confidence. Everyone knows that the majority of what they get from Barnum is fake but they enjoy the show anyhow, as long as it goes according to expectation.

Richardson, meanwhile, keeps his exploitation subverted by the mystique of his contrived persona, hiding it in plane sight like David Copperfield making airplanes and train cars disappear right before the eyes of enraptured onlookers. Viewers often start out dubious, but end up captivated, and subsequently convinced that he’s the “real deal” even though he bills himself as a magician.

At their core, the two are both nothing but illusionists with differing performances. One show might be better than the other but that doesn’t mean they aren’t both shows. It’s high time that the conservation community removes its rose colored glasses and addresses the exploitation of captive wildlife worldwide for what it is.

Exploitation.

The Trouble With Putting “E” Before “O” In The Alphabet Of Importance.

The Trouble With Putting “E” Before “O” In The Alphabet Of Importance.

We had a visitor here on Watchdog the last few days. The woman who runs Kevin Richardson’s social media sites (the Lion Whisperer Facebook page, and Lion Whisperer Instagram account) decided to come over and “call us out” in a comment on our latest note about Richardson, and those defending him. It’s not the first time she’s attempted to belittle, and discredit Watchdog, or others (notably Artemis Grey, who we’ve seen her trash-talking on various pages and groups where Ms. Grey has been blocked and cannot defend herself) who do not simply go along with Richardson and his ilk. After an exchange of comments, and accusing us of using David Yarrow’s photographs without his permission (it wasn’t Yarrow’s photo) among other things, Richardson’s page manager deleted her comments from our note. Apparently, however, she was so offended by us and the (wrong) belief that we’d used the artwork of a KR supporter that she felt a little name-dropping over on the Lion Whisperer pages would be appropriate.

We presume that her posts were meant as a snub, but unfortunately, they reveal far more of the truth behind Richardson and his empire, as well as the ignorance and lack of understanding of Richardson supporters, than anything else.

Through a series of “Guess the Photographer” posts KR’s page manager has boasted that:

“Over the years, we have had the distinct honour of working with some of the world's most talented photographers. The incredible array of photos that we have of our animals would make the finest art galleries green with envy.”

Just on the face of this post, the aroma of “We’re important, and you are not” is so strong it could make your eyes water. Add a few curse words in there, and it could be Eduardo Serio going on about how many super famous friends he has, and how his haters are just jealous of those connections.

The thing is, the world’s most talented photographers are just that: photographers. They’re celebrities, they aren’t conservationists. E before O in the alphabet of importance. It’s all about who you are, not what you do. And getting photographs of captive wild animals that the finest art galleries would be envious has nothing to do with conserving wild animals, in wild habitats. Watchdog doesn’t argue that the photographers named over on the Lion Whisperer’s page are extremely talented. But to some extent, they’re also either ignorant, they’ve been mislead by Richardson, or they’re intentionally participating in engagements they understand don’t actually have anything to do with the conservation of wild lions. And in all of these cases, it’s Kevin Richardson’s–the “world renown animal behavioralist Lion Whisperer’s–job to “take the high road” and teach the photographers about conservation, rather than joining them in exploiting his animals.

And yes, sanctuaries need to raise money to support themselves. This is something Richardson does quite handily by charging “volunteers” thousands of dollars per week for the privilege of “volunteering” to care for all his animals. What sanctuaries do not need to do, is engage in capitalist ventures, and endorsements gained through the exploitation of the animals they’re supposed to be caring for.

Because we’re sure that Richardson’s page manager will be trolling, even if she doesn’t have the fortitude to comment again, we’re going to link directly to the websites of the photographers, but not use their photos here. Also, because we’re sure that we’ll be accused of not being brave enough to tag the artists themselves, let’s address that point. These photographers are artists. They’ve spent their lives honing and working on their art, and we respect that. We will not be tagging the photographers directly simply because this is not their fight, this is not their area of expertise, and therefore we do not wish to cause them undue ill-will, even if they knew they were exploiting animals. At the end of the day, avoiding this exploitation was Richardson’s job, not that of the artists.

Let’s start with David Yarrow.

https://davidyarrow.photography

Yes, we know he’s world famous, we know he’s connected to Tusk Trust Charity which is supported by the Crown, etc. but that doesn’t mean he’s above reproach, and the members of Watchdog wouldn’t have any trouble sitting down with Yarrow himself, or any member of the Royal family, for that matter, and discussing the numerous issues with Yarrow’s actions of late. We first called Yarrow out when one of his prestigious photos of a Richardson lion was donated to a gallery known to support Black Jaguar White Tiger. That gallery immediately auctioned the piece of art off for tens of thousands of dollars, and directly handed the money to Eduardo Serio, of Black Jaguar White Tiger. Yarrow knew this. He was there. We’ve got photos of him shaking Serio’s hand, and talking about what a wonderful evening it was. Because, you know, putting tens of thousands of dollars into the pocket of an already wealthy animal abuser makes for a great evening. KR supporters immediately began defending Yarrow claiming that he didn’t know who Serio was, or what the gallery was going to do with the photograph he donated. Fine. To be painfully fair, Watchdog will stipulate that Yarrow didn’t know anything, and had no idea who Eduardo Serio was (despite that the gallery in question hosts multiple artists who adore BJWT, and regularly supports BJWT, and also has Yarrow’s work hanging) Fast forward to now, and here’s Yarrow photographing Richardson’s lions, using a young model who has visited BJWT and openly loves Serio, for the purpose of creating an ad campaign for luxury watches, to be exhibited in an art show, which would have been hosted by the *same* gallery that donated to money to BJWT before, with a new photo donated to that gallery, with the intent to auction that photo off, and donate the money to an animal nonprofit. In fact, the *only* reason this ad campaign was not revealed at a posh party, and the donated photos auctioned off, is because one of Richardson’s lions happened to kill someone right before it was scheduled, so the event was cancelled.

You don’t get to use the “ignorant card” more than once. Yarrow happily uses captive wild animals as photo props (including wolves walking down bars in pubs, and lovely nude women with cheetahs) for ad campaigns and other commercial endeavors, including simple art. Being hired by a watch company to photograph an ad, is not conservation. Neither is using captive wild animals in that ad. Using captive wild animals for a book that’s supposedly showcases dwindling wild animals is also not conservation. It’s just getting paid to take photos of captive wild animals.

In the same vein, let’s move on to Adrian Steirn.

https://www.adriansteirn.com/index

Now, Mr. Steirn has taken some utterly breathtaking photos, and documented plenty of genuine conservation efforts (look up his work with rescued pangolins) but he’s also fallen into the “Lion Whisper awe” trap. Most notably, it was Steirn who shot one of the best camouflaged-while-also-blatantly-obvious commercials for a car ever made. Mercedes Benz, being the successful capitalist company they are, decided to unveil their G-Class vehicle by having it filmed with lions climbing all over it. This is a car commercial. Full stop. The insidiousness of it, though, is in the fact that the car commercial part is center stage, but background only. Instead, Mercedes Benz peddled their new G-Class vehicle as being “the protagonist of a project like never before. Brave, brilliant and dangerous, all in one.” The challenge was (using the car being advertised) to take a photo (in only 48hrs) “that would illustrate the lions’ fight to survive.”

You can watch the whole campaign here. (note the discussion of the lions’ habituation to humans, which Watchdog has mentioned repeatedly, and cited as a huge issue, and which directly influenced the events of the recent fatal mauling).

http://mercedesblog.com/the-mercedes-benz-g-class-as-wild-as-the-lions/

The most painful catch? The entire thing involved captive lions being carted into the territory of wild lions, and photographed by someone who was being filmed while photographing them. Steirn’s photos were used to “illustrate the lions’ fight to survive.” while the film of Steirn getting that photo was used to sell a car. So you’ve got two film crews encroaching in the meager territory of wild lions (the Eastern Pride, as it’s locally called) in order to photograph captive lions being forced to perform, in order to highlight the fact that wild lions are dying. The irony of it all is staggering, and brings to mind a quote from the beloved fantasy book, The Last Unicorn by Peter S. Beagle.

“She can only disguise, and only for those eager to believe whatever comes easiest. She cannot turn cream into butter, but she can make a lion look like a manticore to eyes that want to see a manticore. Just like she put a false horn on a real unicorn so they can see the unicorn.”

You can easily disguise the truth for people who want to see something other than the truth, but those same people then need the truth to be disguised as itself in order for them to see it for what it is. There’s no profit in photographing wild lions, because you can’t control them, you can’t structure anything, you can’t cram it into 48hrs, and you surely can’t haul a brand new vehicle around to showcase, while having a full second film crew filming you and that vehicle. So instead, they took two captive lions, put one in a cage, and the other loose, in the middle of wild lion territory, took a photo, and then marketed it as being for the conservation of the wild lions they displaced while capturing the photo. And remember, this is all just a glorified car commercial.

Also remember that Richardson repeatedly drives his captive lions into the established territory of the Eastern Pride which lives on the DGR just so he can “walk” with his lions, and use them in commercial endeavors like watch ads, and car commercials. Please see the below stills taken from the Lion Whisperer video “Loading the Lions” (start watching at 3.24 minutes for the brief wild lion sighting) They drive directly by wild lions in order to then turn captive lions loose into the territory of those wild lions. It’s beyond unconscionable that Richardson is intentionally stressing, and harming existing wild lions, and getting applauded for doing so.

29064345_2101250043431138_8393392497252475111_o.jpg
18839464_2101249940097815_1258245903238940830_o.jpg

Moving on to Jeroen Hofman.

https://www.jeroenhofman.nl/work/?pid=89

Again, another amazing photographer. But also again, a photographer who photographed Richardson and his lions for an ad campaign (are you seeing a theme here?) Hofman’s photos of Richardson prowling through the grasslands of South Africa, impeccably dressed in a Van Gils suit, alongside a male lion have practically become ubiquitous. Consider that. A guy selling a suit–selling a product–using the appealing masculinity of a lion to do it has become the embodiment of a “well dressed man on the prowl.” You can’t even argue that this has anything at all to do with conservation. It’s literally just using captive wild animals to sell merchandise. And, of course, Richardson was paid for it. Also, again, this took place in the territory of the wild Eastern Pride who’s just trying to survive.

Finally, we come to Gary Lankford.

http://www.lankfordfilms.com/photography

Though he has an entire film company under him, Lankford is, perhaps, the least “commercial” photographer so recently cited over on the Lion Whisperer’s page, inasmuch as we haven’t found any ad campaigns shot by him using captive wild animals (though he avidly photographs rodeos, which are renown for being abusive to the animals involved, so that’s a whole other issue) Instead, Lankford states that he hopes to help support Richardson’s efforts to “save African lions and their habitats.” (link to full quote below)

http://www.photographercentral.com/photographer/23514985618381/gary-lankford-austin-texas

It’s unclear whether Lankford realizes that the photos he took of Richardson’s captive lions (and which he’s using to further his own career) were actually taken while those lions encroached on the habitat of existing wild lions, habitat for while lions which he says he wants to protect through his support of KR, the very person encroaching on that habitat which is so precious to the very remaining wild lions.

Yes, all of these photographers are incredibly talented artists. They’re celebrities in the art world, but they aren’t conservationists on the ground. Lion Whisperer proponents often say to those of us who speak out in opposition of Richardson

“What do you do? It doesn’t matter what you say, only what you do!

Well we can emphatically tell you what we don’t do. We don’t sell out captive wild animals in ad campaigns for commercial goods. We don’t haul captive wild animals into the territory of tenuously surviving fully wild animals for the purpose of creating ad campaigns for commercial goods. And we don’t work with photographers who do those things.

Because, ethics. They aren’t up for debate. And in our alphabet, Conservation comes before Celebrity.

Conservation, or CONservation?

Conservation, or CONservation?

Watchdog had intended, in the near future, to write a followup regarding the ominously quiet, but ongoing investigation into the fatal mauling that occurred at famed “Lion Whisperer” Kevin Richardson’s sanctuary. However, after we were tagged in several posts today by commenters drawing our attention to an outdated blog post which is now being shared around, we decided that the subject matter of this newly-shared, five year old blog post, needs to be addressed immediately.

In the last few weeks, Richardson fans have found themselves in a quandary, as far as their beloved “Lion Whisperer” goes. For better than a decade, it seems that they simply didn’t believe it would ever be possible for a Richardson lion to do something like fatally maul a human. (Her name, by the way, was Megan) Now that they’re faced with that very thing, we’ve seen every argument under the sun, from the utterly reprehensible suggestion that it was the innocent victim, Megan’s, own fault (an idea carefully planted by Richardson himself in his only public statement on the incident) to the suggestion that “it’s not the time to discuss whether it’s right or wrong” for Richardson to handle his animals (even though Kevin’s handling of his animals is, and we can’t stress this enough, literally the *only* reason a lion was in the area to fatally maul Megan in the first place) to the newest, and possibly strangest defense of Richardson yet.

And just what is this most recent defense?

That “Kevin does not pretend that caring for his small pride has anything to do with conservation.”

No, you didn’t misread that. The blog post (which, again, is five years old) being shared by Richardson fans posits that Richardson himself does not pretend that caring for his lions has anything to do with conservation.

Frankly, this one quoted sentence is the only sentence from the entire post that can be construed as pertaining to Richardson’s current situation, or the articles that question Richardson’s practices which Watchdog has recently published. The rest of the blog post is merely a (unpretentiously biased toward Richardson) side-by-side comparison of Richardson and cub-petting farms in South Africa, which has literally nothing to do with the argument of whether or not it’s acceptable for Richardson to handle his lions.

But back to the assertion that Richardson himself does not pretend that caring for his lions has anything to do with conservation….

Apologies, we got distracted laughing. Where did we leave off? Oh, yes, the assertion that Kevin Richardson, the “Lion Whisperer” of worldwide fame, Richardson, who is:

The star of numerous documentaries about conservation

http://www.lionwhisperer.co.za/feature-film.php

The author of a book

https://www.amazon.com/Part-Pride-Life-Among-Africa/dp/031255673X/ref=sr_1_1?ie=UTF8&qid=1521867898&sr=8-1&keywords=part+of+the+pride

The guest speaker at numerous events, with the conservation of lions as his main topic

https://www.bigspeak.com/speakers/kevin-richardson/

http://www.alioncalledchristian.com.au/ace-bourke-with-kevin-richardson-the-lion-whisperer-in-sydney-june-2015/

http://www.painteddogconservation.iinet.net.au/news.html

https://www.craghoppers.com/community/ambassadors/kevin-richardson

https://www.zeitgeistminds.com/talk/4930110146740224/the-art-of-living-with-lions-kevin-richardson

The focus of multiple articles put out by entities like The Smithsonian Institute which suggest that Richardson can teach us about “ethical conservation”

https://www.smithsonianmag.com/science-nature/what-makes-lion-whisperer-roar-180955290/

https://www.readersdigest.co.uk/inspire/animals-pets/kevin-richardson-the-lion-whisperer

And whose own website has an entire page dedicated to “conservation”

http://www.lionwhisperer.co.za/conservation.php

does not, in fact, “pretend” that what he does with his own lions has “anything to do with conservation”.

At least not according to this latest attempt to defend Richardson. Honestly, with fans like this defending him, Richardson would be safer coming to hang out with those of us who are questioning his ethics and behavior. Because this defense is literally suggesting that *everything* Richardson has done and said for conservation utilizing his own lions, and the persona he’s built on their backs, has been an intentional lie to the public.

What makes this new suggestion even more mind boggling, is the fact that for years, pro-Richardson folks–some of them conservationists themselves–have been using Richardson’s “raising awareness for conservation” as the primary excuse as to why it’s okay for him to play with his lions. In fact, just last year (after several pro-Richardson folks got their panties in a wad during a couple of no-hold-barred Facebook posts) one pro-Richardson gentleman wrote an exceptionally long article that basically called out Watchdog, and other anti-Richardson folks (without actually using our name, because, you know, official denial, and all that) and explained “What big cats need from US activists” (the author apparently assumed Watchdog was US based. We’re not. We have members all over the world)

In this article, the author says that while *most* hands-on techniques are damaging to the animals involved, Richardson’s aren’t, and that hands-on conservation “works” in South Africa because,

“Kevin is using the technique to demonstrate to the people of South Africa that lions are not the ferocious beasts that they have grown to fear through human-wildlife conflict.”

We wonder how that angle is working for the author now that one of Richardson’s non-ferocious beasts has fatally mauled one of the people of South Africa who he’s supposedly teaching not to fear lions.

But then, according to that article, the real problem is that we don’t understand what a “wicked complex” problem conservation is, so we don’t understand why Richardson’s hands-on techniques work in South Africa. Or maybe we’re not poor enough to understand... It was a confusing article. You’re welcome to read it here. Be ye forewarned, though, it’s a painful amount of rambling mixed with blatant and offensive condescension directed at the reader.

The point is, that article, along with the others we’ve linked to in this note reference the fact that supposedly everything Kevin Richardson does with his lions, from the films made using them, to the various speaking engagements, the government lobbying done by Richardson, the movies made by Richardson, and so on and so forth, has been done/said/made/engaged in, for the sole purpose of raising awareness about conservation, and the issue of canned hunting, including the fact that canned hunting does not help conservation.

In recent years:

We’ve asked how handling lions can teach the public to not touch lions:

*Richardson supporters explain that he’s raising awareness about the plight of lions, and their conservation, and lion farms.

We’ve pointed out that Richardson bought a number of his lions from a lion farm:

*Richardson supporters explain that he “rescued his lions” and is using them to show the public that canned hunting is bad and doesn’t help conservation.

We’ve questioned the fact that others will want to act like Richardson, and will visit lion farms and walking with lion tours:

*Richardson supporters explain that he’s not responsible for people who mistakenly think it’s a good idea to do the things he does in all his videos and shows, and that he’s raising awareness about ethical conservation.

We’ve mused that Richardson is making quite a bit of money through his commercial endeavors, which capitalize off his interactions with his lions, and that he makes thousands of dollars off the “volunteers” who eagerly pay to come work at his sanctuary (and, if they’re lucky, walk with, and hand feed the lions):

*Richardson fans suggest that we’re jealous of Richardson’s success, and explain that volunteers are learning all about “real” conservation in South Africa, and that the money goes to support Richardson’s lions, and conservation.

We’ve suggested that it’s dangerous for Richardson to handle his lions, because it’s the lions that will suffer if anyone gets hurt:

*Richardson supporters inform us that we don’t understand the level of Richardson’s bond with his lions, and that he’s “one of the pride” and teaching the public about lion conservation.

One of Richardson’s lions does, in fact, kill an innocent bystander, who was visiting Richardson’s own sanctuary, and was in a designated area where she was supposedly safe:

*Richardson supporters accuse us of “exploiting the situation” to “trash-talk” Richardson, and go on to claim that, Richardson has never “pretended” that what he does has “anything to do with conservation”.

So we’re right back to the question,

Does Kevin Richardson truly act in the name of conservation, or merely make money under the guise of it?

We know where we stand on this matter, but what about you?

Substandard Reporting

Unprecedented Events, Substandard Reporting, And Profoundly Appalling Public Reaction

On Tuesday, February 27, 2018, the often-divided world of wild animal conservation got a fatal wakeup call. After almost two decades of being heralded as “one of the pride” by both his own propaganda, and the majority of the general public, Kevin Richardson failed to “whisper” one of his hand-raised lions after taking them off the grounds of his South African sanctuary. While out “walking” with three unrestrained lions on the Dinokeng Game Reserve Richardson “lost” a lioness who then traveled 1.2–1.5 miles back toward home where she came across two young women who were in the process of getting into their car to leave Richardson’s sanctuary when the lioness confronted them.

One of the young women did not survive that confrontation.

The mythos of the “Lion Whisperer” has long afforded Richardson a nearly impermeable armor in regard to his methods and actions. Despite having worked for a decade at Lion Park–a notorious lion farm which offers cubs for tourists to play with, and older lions for sale to be used in canned hunting–Richardson went on to style himself (via Youtube videos, and later television shows, movies and “documentaries”) as an avid opponent of the canned hunting industry. With his charismatic charm and cavalier confidence, Richardson used his experience with captive bred, hand-reared lions to construct a milieu of unity between himself and his big cats. For years since, Richardson has enjoyed basking in the adoration of virtually everyone he encounters.

After a decade at Lion Park (top image) Richardson later partnered with other individuals involved in lion farms and parks, even while establishing himself as the figurehead, and primary voice decrying such activities. Using the allure of children a…

After a decade at Lion Park (top image) Richardson later partnered with other individuals involved in lion farms and parks, even while establishing himself as the figurehead, and primary voice decrying such activities. Using the allure of children and cubs, however, seems to be a hook Richardson can't quite give up entirely, as he's spent the last three years working on a film "Charlie the White Lion" the entire premise of which is based on the "special bond" formed between a lion and young girl. The main selling point for the movie? No CGI, real children working directly with real lions. The movie has spanned some 3-4 years, with the lions and children "growing up together" with continued direct contact–something proponents of Richardson adamantly insist he counsels should *never* be done. Except, apparently, when he's the one doing it.

Virtually everyone. Both I.C.A.R.U.S. Inc. and CWW have, at different times, criticized, and addressed the problematic behavior of idolizing, and deferring to someone who engages in the very behavior they claim to be teaching other to avoid. I.C.A.R.U.S. Inc. published multiple articles pointing out both the hypocrisy and danger inherent in Richardson’s highly publicized interactions with his lions, while Watchdog cited his influence on others, such as Eduardo Serio, of Black Jaguar White Tiger, who was inspired by Richardson’s activity, and followed in his steps, creating a Foundation wherein he handles and plays with big cats. Such articles were repeatedly met by outrage that anyone would dare criticize Richardson, who has been touted as “the face of conservation”.

In the aftermath of Tuesday’s fatal mauling Watchdog, utilizing firsthand information from contacts in South Africa, issued an article addressing the tragic situation in the same forthright manner we always do. Our article listed a number of verified facts which are not wildly known by Richardson’s adoring public, such as how when he famously “walks” with his lions, he’s doing so on the Dinokeng Game Reserve, which is inhabited by wild lions. Those lions are suffering for the encroachment, which has caused a history of under-publicized conflicts with others living on the borders of the DGR.

We covered a great deal of other important information in that first article, which you can read here.

When we published that first article we did so understanding that we were likely going to be the first group to call out Richardson for his many issues which led to the avoidable death of an innocent young woman. What we didn’t realize was that we would end up being the only group to address Richardson’s burden of responsibility in creating the situation that resulted in this young woman’s death. If Richardson did not take his lions off the grounds of his own sanctuary in order to “walk” unrestrained, and unconfined on the land of the DGR, the family of this fatally mauled young woman would not be currently planning her funeral.

It genuinely is as simple as that.

Since the publication of our article, we’ve been gobsmacked by the utter ineptitude of media outlets across the board, and across the globe, in their coverage of such a high profile event as a fatal mauling carried out by one of the “Lion Whisperer’s” own “pride” members. Apparently nabbing a few hundred clicks simply by producing an “article” about the incident was the only interest of most outlets, who offered nor more than the statement that a young woman had been mauled, along with a copied and pasted blurb from Richardson’s social media accounts. For those outlets who hoped to garner a more profound reaction, article titles were altered to focus on the emotional devastation caused by the young woman’s death. Not the emotional devastation of her family and friends, but that of Kevin Richardson, the famed “Lion Whisperer”. Because, let’s be honest, Richardson is a household name due to his lions and his apparent ability to function within their social structure as “one of the pride”. Now the worlds idealistic fantasy of the “Lion Whisperer’s” Peaceable Kingdom has been forever shattered. Obviously that’s the real tragedy here.

At least that seems to be the real tragedy for the hundreds of thousands of “Lion Whisperer” fans. On our own article, Watchdog has seen a jaw-dropping amount of malice directed entirely toward, not the man who turned hand-raised lions loose in a wild reserve, not even the lioness habituated to associating humans with food rewards, but rather toward a young woman who’s life was ripped from her amidst a violent fray of blood splatter and red South African dust.

According to the comments on our first article (at the drafting of this article) 104 comments and responses out of 279 involved stating that Richardson was not responsible at all, deriding the dead young woman as stupid, or accusations that Watchdog had fabricated evidence/facts and/or was “jealous” of Richardson’s fame and “had an agenda” against him. 104 out of 279. Roughly 38% of the comments were devoted to insisting that the supposed big cat expert in charge of the lioness was not actually responsible for what the lioness did, and insinuating that a dead woman deserves to be dead or that the entire article was a lie designed to somehow frame Richardson out of malice.

The worst part? Over here on Watchdog, we got off easy in regard to the public’s ignorant condemnation of the innocent woman who lost her life. Over on CNN, for example, (as of the drafting of this article(477 out of 538 comments and responses outright stated that the victim was 100% at fault for her own death, that she deserved to die, and/or made fun of the victim for being mauled to death. 477 comments and responses out of 538. A full 88.6% of people who commented were glad that the victim was dead. And of that 88.6% not one displayed any actual understanding of what took place on February 27, 2018. 477 out of 538 comments on a news article portrayed no evidence that the person leaving the comment grasped facts such as a lion which had been born in captivity and raised by hand, and trained by Kevin Richardson had been turned loose on a wild game reserve, and subsequently attacked and killed a young woman. *It should be noted as per reports given by a police spokesperson, we now know that these young women had not even gotten to their car in order to leave. They were in the process of walking to their car (in the camp, which was presumably secure) when they were attacked from behind by the lioness.

This gross ignorance and misunderstanding of how game reserves work, and how Richardson himself operates is directly linked to poor reporting on the part of news agencies, and, much more troubling, the underlying failures of conservation groups to convey and promote a unified ideology in regard to human interaction with wild, and captive wild animals. Even within the heinously callus jokes which are being made regarding the victim of this attack, the public’s confusion over human interaction with wild and captive wild animals is evident. Commenters thinking themselves witty jabbed puns such as “guess she didn’t whisper loud enough” and “just because he’s one of the pride, doesn’t mean she was”. These members of the public are, quite literally, insulting a dead woman for being in the wrong place at the wrong time and getting killed by a captive lion, while reinforcing the idea that it’s acceptable for the man who was supposed to be in charge of that lion, and failed, to interact with the lion directly. They’re saying that the civilian deserved to die for being in proximity with the lion, while commending Richardson for raising that lion to expect proximity with humans, namely, Richardson himself. And these commenters don’t see the hypocrisy as a problem, because, well, frankly, for the last decade and a half, the conservation community, and commercial television have told them that this hypocrisy is perfectly acceptable, because Richardson is “special”.

Meanwhile, down in Mexico at Black Jaguar White Tiger, Eduardo Serio indulged in his own hypocrisy regarding big cat management, by poking fun at both the death of this young woman, and Richardson’s statement about her death. During a live feed on Friday afternoon, someone watching made the mistake of asking why the lion cubs running around Serio’s bedroom were running around his bedroom instead of being raised in a proper sanctuary setting. Serio’s response can be heard here, but we’ll directly quote it in text below. It reads a little strangely, as Serio has a habit of repeating words, which is just part of his linguistically “fingerprint”.

“These imbeciles think that they can insult me by saying ‘Why, why aren’t aren’t they in a sanctuary?’ So they envision these guys, they think outside in the wild at this age are hunting for gazelles and antelopes.” *laughs* “Heeeey. An impala, chasing an impala for a mile and a half. That’s how they envision this.” *laugh again* After turning away from the speaker Serio can be heard murmuring “I’m so evil, in my comments, I’m sorry”. He then turns back to the speaker, and more loudly continues, “That’s all I’m going to say about impalas.”

Because, hey, nothing justifies raising lion cubs in your house like making fun of a dead woman, and the public statement regarding that dead woman made by the guy who inspired you to create your exploitative Foundation. Back when Serio first started promoting BJWT, he referred to himself as “The Mexican Lion Whisperer” and BJWT as “The Mexican Serengeti”. Three years later Serio’s dropped all pretenses of keeping his big cats in even a remotely Serengeti-like setting, and continues to hand-raise them in his closet, and poke fun at Richardson’s current fatal incident predicament. As long as the world of conservation remains divided over the issue of whether or not it’s acceptable for “special people” with “special bonds” to handle their captive wild animals, folks like Serio are going to keep big cats in their closets and receive criticism, while folks like Richardson are going to “walk with lions” and be revered for it.

And, back in reality, people like the family of this innocent victim of the conservation controversy are going to keep mopping up the aftermath, while reporters are going to keep covering the issue with mediocre explanations that only serve to further muddle the situation.

*BJWTWatchdog is updating our article to coincide with the most current facts we’ve been given. As the young women involved with this mauling had not even reached their car in their attempt to leave the sanctuary camp THE YOUNG WOMEN ARE BOTH ENTIRELY INNOCENT OF ANY BEHAVIOR THAT MY HAVE CONTRIBUTED TO THIS INCIDENT.

BJWTWatchdog stipulates that Richardson is deeply affected by this, and distressed by the victim’s death. We have never suggested otherwise, nor have we ever suggested that Richardson intended for anyone to be harmed. Therefore we will also not entertain comments stating that Richardson never meant for anyone to die, as it’s inferred that he never intended such to happen.

The Tragedy Of Reality

The Tragedy Of Reality

Yesterday morning, Watchdog made a post about the tragic fatal mauling of a young woman which took place at the sanctuary of the famed “Lion Whisperer” Kevin Richardson. Our post was based both on firsthand, confidential information we were given by persons present in the immediate area of Kevin’s sanctuary, as well as statements made by officials of the Dinokeng Game Reserve. Despite these firsthand facts, our post was met with disbelief and anger. Some people chose to unfollow our page, while others defended Richardson, insisting that it must have been a wild lion who carried out the attack. Throughout the day Kevin Richardson fans continued to present outrage that we would dare attack the sovereignty of the “Lion Whisperer”.

Today, those fans, and conservationists awoke to a changed world, as far as dreamy, idealistic “becoming one of the pride” illusions are concerned.

Kevin Richardson himself has now made a public statement admitting that one of his hand-raised lions–one of the lions who “accepted” him as “one of the pride” in his own words–left Richardson while he was “walking” her on the Dinokeng Game Reserve. That lioness returned to Richardson’s sanctuary alone where she fatally mauled a young woman. The deceased young woman was accompanying a friend who was interviewing the manager of Richardson’s posh “bush camp”.

Richardson’s distress at this young woman’s death is doubtlessly earnest. However, it’s clear by his very careful public statement that Richardson and his team are already working toward damage control. Richardson’s brief statement gently supplants the understanding that he “sent out a notice” that he’d be walking lions, alluding to the fact that somehow two young women visiting Welgedacht for only a few hours should have known to expect that a lion habituated to human contact might ambush them if they got out of a vehicle to take photos.

Let’s begin by listing some verified facts, many of which the public might not be aware of.

  1. When the “Lion Whisperer” produces those dramatic videos of himself walking his lions he’s not actually at his sanctuary, or on Welgedacht where his sanctuary is located. Not most of the time. Although there is a large “central enclosure” on Welgedacht where the cats are rotated on a weekly basis, Richardson also takes lions from that location, and out onto the expanse of the Dinokeng Game Reserve (DGR) where they can run and “be lions” for a while.

  2. These “lion walks” have caused problems with the wild lions on DGR more than once. Watchdog’s contacts, who live adjacent to DGR, have told us that the wild lions have been pushed aside by the encroachment of Richardson’s captive lions.

  3. Behavioral changes have been noted in the wild lions of DGR, in response to the presence of Richardson’s lions, and the scent marks and spore they leave behind on their “enrichment walks”. It’s also known that the wild lions can approach, and have approached the captive lions on Richardson’s sanctuary, which only provokes more troubling behavior on the part of the wild lions. Richardson has never made a public statement on how he would react should any of these wild lions confront his own lions while walking on DGR.

  4. Multiple complaints about the impact that Richardson’s lions have on the existing pride of wild lions have been swept under the rug so far. Our contacts believe this is due to Richardson’s prominence, but they remained justifiably outraged by his continued pressure on the wild lions. Remember, Richardson claims to be handling his lions in order to protect wild lions, but by taking his own lions into the territory of a wild pride, he’s repeatedly creating stress on that wild population.

  5. Despite the widespread belief that “no one but Kevin interacts with his lions or other animals” this simply IS NOT TRUE. One only needs to research Richardson’s “volunteer” program to discover a vastly different reality. “Volunteer” is a misnomer, as the “volunteers” pay thousands of dollars for the right to “volunteer” at Richardson’s reserve. And the #1 draw? The chance to “walk with Kevin and his lions when they go for enrichment”. Review after review lists the highlight of the “volunteer’s” trip to be “getting to walk with Kevin and his lions”. * Because there has been some confusion as to whether or not volunteers literally walk on the ground with Richardson, we are adding this clarification. “Walking with Kevin” refers to volunteers riding in an open-topped vehicle alongside Richardson and his lions. This offers them little to no protection, should the lions choose to attack, but it does keep volunteers off the ground. However, volunteers who “walk” with Richardson are allowed to feed the lions they “walk” with by hand. This constitutes direct interaction, and also habituates the lions to associate vehicles and the people in them with food rewards.

  6. The “bush camp” where the young woman was killed is on Welgedacht, though it’s not been made clear which bush camp it was. Richardson recently opened a second “bush camp”. According to Constable Connie Moganedi, the victim had accompanied a friend who was working on a school project and “When they were about to leave, the lioness attacked the young lady.” Moganedi stated that the pair were walking to their car when a lioness attacked from behind. *We originally reported her that the young women had gotten out of their car to take photos. We have updated our article to reflect the latest information as it is released.

Remember, these women were only visiting Richardson’s sanctuary briefly, and weren’t privy to any of his “notices” about the fact that he was walking lions.

As we said in our post yesterday, Watchdog was founded to expose the exploitation of Black Jaguar White Tiger, but we have never shied away from publicly criticizing Kevin Richardson for his continued role in exploiting his own animals, and for influencing people like Serio to follow in his footsteps. Fans of Richardson often become irate when we make comparisons between the “Lion Whisperer” and Serio, yet the facts speak for themselves. Even details like the arrangement of Richardson’s sanctuary, with cats living in smaller enclosures, with a central enrichment area where they’re rotated on a weekly basis is mimicked by Serio in his own setup. Groups like I.C.A.R.U.S. Inc. have also written about this, and I.C.A.R.U.S. Inc. member Artemis Grey continues to be outspoken against Richardson and his behavior.

Richardson out "walking" his captive lions.

Richardson out "walking" his captive lions.

These truths are hard pills for diehard Richardson fans to swallow, but that doesn’t make them untrue. Even now, Richardson’s Facebook page is being swamped with comments supporting Richardson, and condemning the innocent dead woman, blaming her entirely for causing the incident. Richardson himself set up this reaction by stating that he’d “given notice” that he was taking out some of his lions. Well, to quote someone defending Richardson on a post yesterday, let’s tuck in to some “reality sandwiches”.

Reality Sandwich: Wild lions have been recorded traveling as far as 31 miles a day. The entirety of the Welgedacht is about 3,000 acres, or about 4.5 miles, and Richardson’s lions do not have the run of all of that land.

Reality Sandwich: A “classic” wild lion pride consists of 2-12 female lions and their cubs, and 1-6 adult male lions. Despite that Richardson repeatedly states he’s “Been accepted into the pride.” his own lions don’t actually live or function as a pride. They live in separate enclosures, and are walked only in small sets of two or three not as a real pride.

Reality Sandwich: The only consistent threat to a pride of wild lions (aside from humans) is other lions. The invasion of other prides, or prideless lions is an extreme stress factor for wild lions. It’s been regularly documented that dominant males will become so short-tempered as to lash out at their own females and cubs when also dealing with threats from outside lions. Richardson imposes foreign lions on the existing wild lions of Dinokeng every single time he chooses to “walk” his lions inside the established territory of the Dinokeng’s wild lions.

Reality Sandwich: It’s a long-accepted scientific fact that wild animals which have been habituated to humans and human contact are at a hugely increased risk for conflict, both fatal and nonfatal, with humans. Richardson’s lions have been hand-raised, and are completely habituated to human presence, yet Richardson intentionally takes them into a wild setting where they are completely uncontrolled, and unconfined. As Dinokeng is open to the public, Richardson’s lions could potentially run afoul other human visitors anywhere in the reserve.

Reality Sandwich: A lion is an ambush predator, which generally stalks prey to within 30 meters or less, or about 98 feet. The average success rate of a lion ambush is only around 30%, and lions simply do not possess the stamina to chase prey for more than 200 meters or about 650 feet at the most. Richardson’s public announcement states that the lioness responsible for yesterday’s fatal attack “charged off after an Impala and must have run 2,0 to 2,5km where she encountered the 22-year-old outside the car.” So, Richardson, whom is touted as a leading expert in lions, is claiming that one of his lionesses chased prospective prey for 1.5 miles–that’s some 2,400 meters, and ended up near a young woman, who she then attacked. We only have Richardson’s account of the incident, but that’s some amazing stamina.

Reality Sandwich: Hundreds of humans are injured by, and dozens of humans are killed by, captive wild animals every year, world wide. Interaction between captive wild animals and humans is dangerous, and usually results in bad outcome. Richardson’s lions, hyenas, and other animals are captive wild animals, and for all his mythic reputation, Richardson is fundamentally no different from anyone else who owns captive wild animals.

Reality Sandwich: When it comes down to it, the key words are “captive” and “wild”, a paradoxical description of animals which can never be truly wild, but will also never be completely tame. Outside of containment, Richardson has no more control over his lions than he would have over an actual wild lion. Had he been standing directly beside this young woman when the lioness chose to attack her, he could not have stopped the attack from taking place.

Biggest, Rankest Reality Sandwich: Kevin Richardson is not a lion. He’s just another human making a living off the animals in his care, and just like any other human exploiting captive wild animals, eventually something was going to go wrong.

No one is happy this happened. We at Watchdog, as well as Artemis Grey, whom we’ve spoken to about this incident, would have been perfectly happy to go our entire lives disapproving of Kevin Richardson and his behavior, without ever having our disproval validated. But it has been validated. All of our concerns about Kevin’s revered “bond” and his use of that mythos have come to fruition. The manifestation of that fruition is the tragic, needless death of a young woman. A young woman who, we might add, was tagging along with a friend specifically so she could experience the wonders of the “Lion Whisperer” she obviously admired.

So, what’s next? What will we learn from this tragedy? From this irrefutable proof that the “Lion Whisperer” possess no more influence over the lions in his care than that which can be affected through conditioning and control? For those of us who always expected (but hoped against) an outcome like this, nothing will change. We will continue to speak out against the exploitation of captive wild animals. We will continue to patiently explain to the public that you can’t teach someone not to do something by doing it yourself.

For the famed “Lion Whisperer” the future is less certain. Famous now for something very different than “being one of the pride” Richardson is facing an investigation not only from local authorities, but also undoubtedly from the authorities who control the Dinokeng Game Reserve. If the DGR chooses to rescind permission for Richardson to walk his lions openly on DGR land, where will he make his adored videos, commercial, fashion shoots, and other media?

Photo taken from the ad campaign Richardson participated in for Dutch menswear label Van Gils

Photo taken from the ad campaign Richardson participated in for Dutch menswear label Van Gils

Then there’s Richardson’s upcoming movie “Charlie the White Lion” to consider. Set for release in the next year or so, the movie, directed by Gilles de Maistre, has been creating a huge stir within distribution companies, all eager to capitalize on the profit to be had by pairing lions and children. De Maistre tweeted links just a day before this fatal mauling which showcased bidding wars and excitement over the film.

Screenshot taken from the Instagram account of Gilles de Maistre

Screenshot taken from the Instagram account of Gilles de Maistre

A primary factor in the desirableness of the movie? The fact that it contains no CGI, and that real lions, and real children really interacted together in the production.

Lions which Richardson personally helped procure specifically for the purpose of making a movie with children that’s supposed to teach people not to interact with lions. Children which Richardson personally selected to make a movie with lions that’s supposed to teach people not to interact with lions.

Lions and children which Richardson personally taught to directly interact with each other in order to make a movie that’s supposed to teach people not to interact with lions.

One can only wonder if those who choose to screen the movie will grasp that it was made possible by a man who valued his own persona more than he valued the lives of the public who upheld him as the mythical “Lion Whisperer” and the lives of the lions forced to perform for his profit?

Idealistic Communes

Why Idealistic Communes Are Both Legendary, And Almost Non-Existent

There is a distinctive mythos attached to the idea of communal living. From the reverently famous Peaceable Kingdom series by Edward Hicks, (and the underlying theology of the “peaceable kingdom” on earth) to nefariously infamous communes like Jonestown and Charles Manson’s Manson Family, the iconic idealism of living together in harmony has been around since the beginning of time. However, there’s a good reason that communes remain an idealistic version of society, rather than how we actually function: because they just don’t work the way they’re supposed to.

Most of the time communes–even when formed by socially bonded, and unified people–just “don’t work out” in the long run, and break apart. Or, if the area on which a commune is built is owned by a person willing to continue the process, the members of that commune turn over many times through the years, never maintaining for long. Occasionally, communes devolve into truly horrific ends, such as the massacre of Jonestown where nearly a thousand people died, rather than admit the failure of their commune, or the murders committed by the Manson Family.

But however a commune ends, or continues to limp along, sustaining them is, even according to avid believers, very difficult, and success is based off personality factors, infrastructure, not ideals, as the mythos suggests. Merely believing the same things does not, in fact, lead to sustainable living conditions.

Which brings us to dear old Eduardo Serio, of Black Jaguar White Tiger, otherwise known as Papa Bear, and his lengthy “Papa Bear Chronicles”. As the hashtag suggests the Papa Bear Chronicles chronicle Serio’s largely directionless commentary on “life”. One such post, made several weeks ago, addressed Serio’s “haters” with a decidedly superior air, proclaiming that “contrary to 99 percent of “Sanctuaries”, my kids live in Prides, so they’re super happy playing with each other” and therefore don’t need “entertainment”. He goes on to say that other big cat groups “don’t have the capacity to look after whole Prides which obviously require more money, more personnel, more knowledge and intuition.”

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This lofty post was subsequently followed just recently, by an unrelated post in which Serio thanks a known BJWT supporter, saying that “Beverly, Merida, Matilda, Bedrock, and Bedrock Love their new playground”.

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Now, aside from the fact that this graciousness directly contradicts Serio’s own post stating that his cats don’t need any enrichment aside from their own interactions, the “playground” pictured is little more than scraps of wood nailed together, and in a weird configuration, at that. It took us a few minutes to sort out that the structure was nothing more than a replica of the children’s play equipment so often featured in Serio’s backyard. Because child’s play sets are completely appropriate for big cat enrichment–enrichment that BJWT cats don’t even need.

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But I digress. Back to communes, or, in the case of BJWT “Prides”. You see, despite all of his droning of life theories, and higher enlightenment, all Eduardo Serio does is parrot the musings and theology of actual philosophers (and some of those hold grievously flawed beliefs) All he does with his “Prides” and the internal structure of BJWT, is attempt to replicate the Peaceable Kingdom, with himself featured as David in the lions den, or Jesus, or God, for that matter, able to walk amongst the “wild beasts” without harm, due to the purity of his own heart. Think I’m being sarcastic? Just go check out the Papa Bear Chronicles, I’m drawing from Serio’s own ramblings.

What Papa Bear doesn’t explain to the adoring fans who hang on his every illogical, and misrepresented words of wisdom, is the fact that by forcing his animals into these communal “Prides” Serio is actually robbing them of their own birthrights as big cats.

In his “Papa Bear Chronicle” regarding the lack of enrichment for BJWT cats, he posted a photo of an actual sub-Saharan pride of lions, lounging in dust, surrounded by nothing, not even brush. This was the perfect foil against the “haters” who question his lack of enrichment. However, it does nothing to address his own cats, because of all Serio’s “Prides” only a few are actually comprised solely of lions. The rest of them contain multiple species of cat. And of all of those multiple species of cat, only lions inhabit sub-Saharan conditions on a full-time basis. The other species present in these forced “Prides” evolved for thousands of years–and wild members continue to inhabit–rainforests, and other heavily forested, tropical regions.

Lions, in general, are poor climbers, and while in recent years, there’s been documentation of “tree-climbing lions” in several areas, the behavior is largely learned by observation within those isolated prides. Mechanically, lions are not built for climbing, and as a species, they remain “ground-bound” aside from occasional lounging, or climbing up short trees to get a better view of their surroundings.

In sharp contrast, leopards spend some 60% or more of their life off the ground, and in trees, or other elevated positions. Though they might cross paths with lions in a natural setting, leopards are completely solitary animals. Furthermore, science postulates that one of the definitive factors dictating their evolution as “tree dwellers” was the present of lions in shared territories, as lions view leopards as part of the food chain, and regularly kill and eat leopards.

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So, right off the bat, Serio is forcing two apex predators from completely opposing evolutionary tracts, one of which historically consumes the other for food, into a “family group”. Then he immediately removes a fundamental foundation stone of the existence of the leopard, by providing them with no way of getting off the ground.

Jaguars are also extremely solitary and territorial creatures (one reason Eddie has never been able to get some of his to live in his beloved “Prides”, though he suggests the problem is with the cats’ personalities, not their species) who spend huge amounts of time in trees. In other areas (jaguars are the widest ranging of all panthera) jaguars are forced to use rocky outcroppings and even cacti to stand-in for treetops. But the preferred territory of jaguars is dense forests, where they are the predominant ambush killer of the big cat world.

Jaguars might spend days at a time up in the canopy

Jaguars might spend days at a time up in the canopy

Papa Bear’s barren wastelands of cubicle style open ground enclosures provide the polar opposite of the world that jaguars have evolved to inhabit. It’s no surprise, then, when many of Serio’s jaguars hide in their night boxes, as those tiny shelters are the only available cover for an animal accustomed to spending its entire life hidden from view.

Tiger habitat, meanwhile, also consists of deep forests, both deciduous and rain.

A Sumatran tiger caught on a study camera

A Sumatran tiger caught on a study camera

They do not, however, enjoy sub-Saharan deserts.

Tigers can spend cumulatively years of their lives in water. Some have even been documented swimming between islands.

Tigers can spend cumulatively years of their lives in water. Some have even been documented swimming between islands.

But alas, according to Papa Bear’s Chronicles, his tigers don’t need “pools” because they have other big cats to play with! Never mind that tigers, leopards, and jaguars are all–by natural evolution–devoutly solitary animals, uninterested in living in “Prides”. And never mind that leopards–the smallest, and meekest of these species–are often, in a natural setting, eaten by lions, and killed by other larger big cats.

While Papa Bear beats his chests and boasts about his “Prides” he fails to acknowledge the fact that within his forced family “Prides” every member of every species of cat is denied the most basic yearnings and requirements needed to offer that cat the most natural and enjoyable life possible.

Eddie’s 100% is comprised of only about 25% of what each species of animal actually needs. Largely, shelter, food, and water. Just the barest things required to sustain life. But for each mixed “Pride" he boasts about, every species within it is being deprived of 75% of what they need to enjoy life. BJWT fans will insist that the cats are all “happy” but they base their perceptions off of primarily what Papa Bear says, rather than actually grasping the dichotomy of each individual species.

For a domestic house pet, like a dog or domestic cat, simply providing food, shelter, water, and companionship is all that’s needed in order to declare that the animal possesses a happy, sustainable life.

But these factors are only a fraction of what’s needed to make captivity acceptable for a wild animal.

And if you don’t understand that, then you really are viewing the cats of BJWT as pets, which is exactly how Eduardo Serio houses and maintains them.

If BJWT fans truly believe that all lions, tigers, leopards, jaguars, ocelots, etc. need to in order have a happy life is food, water, shelter, and human companionship, then all they see at BJWT are large pets, not captive wild animals.

Despite often posting for photos like this, Serio claims than his animals are not pets, and are not maintained as pets

Despite often posting for photos like this, Serio claims than his animals are not pets, and are not maintained as pets

BWJT is nothing more than a commune of species which looks idealistic, but which like so many communes before it, is forced, unnatural, and imminently doomed to fail.

Today’s Foolishness Is Tomorrow’s Tour Tickets.

Today’s Foolishness Is Tomorrow’s Tour Tickets.

In the words of the immortal (and abusive, exploitive, and capitalist) P.T. Barnum, “There’s a fool born every minute.” Today, that fool happens to be the young, award wining singer Demi Lovato.

At a glance, Lovato’s visit to Black Jaguar White Tiger, where she cuddled with “rescued” cubs could be dismissed as complete, if epically vast, ignorance. However, a read through the gushing article by the Daily Mail which covers her visit reveals the more lurid (and less surprising to anyone who’s researched BJWT and it’s notorious founder, Eduardo Serio) truth of the matter. It’s all about connections, back scratching, and publicity.

Demi Lovato at Black Jaguar White Tiger

Demi Lovato at Black Jaguar White Tiger

You see, Ms. Lovato is preparing for a North American tour with DJ Khaled. And Khaled is best pals with good old Eddie Serio. Yes, they go waaaay back. Back to Eddie’s days as a Hollywood socialite. You know, before he ever started buying, er, pardon me, “rescuing” big cats, and keeping them in his closet. How better to drum up a little publicity for one’s North American tour than to spend a little time playing with the pet big cats of your costar’s old buddy? Get your fans all stirred up, and, hey, Black Jaguar White Tiger’s stats have been fading somewhat of late. They could use the pat on the back.

After all, Eduardo Serio’s currently juggling somewhere around $500,000.00 in unaccounted for donations to that little 501(c)3 of his. About $69,000.00 of that money was intended for lions he was supposedly going to “rescue” from Colombia. Lions that he was also supposedly going to “rescue” last year. Another chunk, $74,889.00 was thrown at him so that he could single-handedly parade around Mexico, salvaging his country from the grip of the tragic earthquake. Last we heard about that was some blankets Eddie supposedly bought with his own money, and a few promises that he’d “give the money to the best places”. $161,599.00 was raised via GoFundMe supposedly just to pay for the cats Serio already has. And of course, the Foundation has never formally posted any detailed financials, as American 501(c)3’s are required by law to do. So, yeah, a flashy young attractive star hoisting around adorable baby big cats would be a great distraction for the fans of BJWT.

Cue Eddie’s buddy, DJ Khaled, who is conveniently preparing a North American tour with just such an attractive young woman. And, of course, the scheme is working grandly. Ms. Lovato promptly posted a photo of herself on Instagram rubbing noses with a young lion cub, which has already garnered over 1.3 million likes, and some 6,500 comments. In her description, Lovato says the cub was “rescued” but, of course, we know it was secured, just like every other cub at BJWT through Serio’s persistent connections with illegal traders, and sellers, solely for the purpose of that for which it’s being used: to take photos with guests.

With Serio literally subletting the “biographies” of his cats to his fans and followers (I’m not being facetious, he’s literally set up an email account so his fans can submit biographies of his animals, because, he says, he’s too busy rescuing more to keep track of them) the actual origins of the animals at BJWT are not only up for debate, but also constantly changing. In fact, one only needs to peruse the submitted biographies already posted to the BJWTBios Instagram page to realize that virtually every biography documented contains gross inaccuracies, and many, if not most, also contain the phrase “Eddie said” which brings us right back to the lack of documentation.

Eddie “says” a lot of things. When Karma died, “Eddie said” she wasn’t actually sick, and was going to be fine. Then “Eddie said” she had to have surgery. Then “Eddie said” she had to have surgery. Then “Eddie said” the surgeons found dead intestines, and a piece of wood. Then “Eddie Said” Karma came through surgery fine, and was doing great. Now, two years later, “Eddie says” that there was no wood found in Karma’s intestines. Now “Eddie says” that Karma did not live through surgery, but died on the operating table. Now “Eddie says” that no one, the vets or anyone else, knows why Karma died. So when, exactly, was Eddie telling the truth?

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Is the “rescued” lion cub Lovato is holding in her Instagram photo from a zoo, as so very many of BJWT’s cubs are? I wonder if it was “rescued” the same way this cubs “rescued” from the zoo owned by Eddie’s friend were. Does anyone remember those cubs? Rocky and Rambo? Hmm? Their “biographies” were recently posted, describing how they were “rescued” because the people who owned them gave them up. Funny. Back when they were just “box babies” the story was that they’d been removed from their mothers at a zoo so as to save them. There was also a third cub, who died right after their public reveal, and which was immediately forgotten. At the time, Eddie declared that he’d “rescued” the cubs from a zoo, and because he “didn’t have room” for their mothers, he’d taken the cubs. After weeks of having fans ask about the mother lions, after weeks of fans questioning the mothers and if they were suffering, Eddie admitted that the mother lions were fine, because his friend Gustavo owned the zoo. Meaning that those lionesses were never in danger, and their cubs never needed to be removed in the first place. Yet Serio did remove the cubs solely for the purpose of using them to make money off his fans.

The Daily Mail article delicately suggests that BJWT is “controversial” and references a Daily Beast article as evidence of the “controversy” of BJWT’s actions. It’s a truly laughable attempt to “cover their bases”. The Daily Mail didn’t bother linking to BJWTWatchdog, where hundreds of researched and documented problems surrounding BJWT are available to the public. Neither did the Daily Mail bother to reference the few, but well researched articles written by conservationists–not just other fluff media outlets–which in great detail explain everything that’s wrong with BJWT and Serio’s ongoing actions. Neither did the Daily Mail bother mentioning the fact that at least on very prominent, and completely factual article, was removed after Serio attempted to legally threaten the author of that article because it showed BJWT in a very poor light. Maybe the Daily Mail is afraid of Serio’s temper. Well-rounded reporting doesn’t seem to matter these days.

And speaking of threats, for someone who describes themselves as a “feminist” Lovato must wear her feminism like she does designers shows–only when they match her current outfit. After all, she posed happily for a photo op with Eduardo Serio when Serio has repeatedly attacked women with such condescending savagery that even his own followers have called him out on it. Serio even published the private information of a young American woman after his fans offered to kill her to get her out of Serio’s way. Ms. Lovato claims to support mental health, and wants to spread awareness about it. She, herself, has been diagnosed as bipolar. One wonders if she’s intentionally overlooking the fact that Serio has repeatedly referred to anyone with mental health concerns as “crazy”. One wonders if Ms. Lovato is intentionally overlooking the fact that Serio has publicly suggested that couples undergo genetic testing in order to avoid giving birth to “defective” children with mental disease. Or any other disease. Ms. Lovato works with a number of international groups supporting the sort of children Serio believes should never be born. Ms. Lovato also supports gay rights, meanwhile, Serio publicly derides gays, transgenders, and anyone else who does not fit within the perimeters of mainstream heterosexuals.

Is it really possible that Demi Lovato cares so little for the truth that she’s ignoring the fact that Serio, and everything he stands for, is in direct opposition of all the things Lovato herself supports? Or does Lovato just not give a shit about the fact that by visiting BJWT, she’s actively supporting, and advertising a homophobic, xenophobic, exploitive capitalist who’s willing to happily destroy anything and anyone who thwarts their plans? I mean, honestly, she could have just had coffee with the current President and posted a photo of herself, and she’d have achieved the same thing. Or maybe Ms. Lovato knows what Serio’s really like, and she just doesn’t care because, hey, North American tour coming up with Serio’s good friend DJ Khaled! Might as well get as much attention as she can before the tour gets underway, right?

Whatever the reasons behind Ms. Lovato’s ill-conceived visit to BJWT, and her beaming photo with founder Eduardo Serio, one thing is certain. There’s a fool born every minute, and Ms. Lovato just joined their ranks. We can only hope she comes to realize the reality of BJWT’s lies and abuse. She’ll never speak out about it, even if she does, celebrities never do, because they fear Serio’s connections with Hollywood, which could tank careers. But it’d be nice to think she might educate herself, and avoid making the same mistake twice.