When It Comes To Responsible Tourism Why Do Big Name Celebrities Get Passes?

Kim Kardashian is in the news.

Again.

For engaging in exploitive animal abuse with elephants.

Again.

Back in 2014, KK made unflattering headlines by attempting to take a selfie with an exploited baby elephant in Thailand. Although animal welfare groups did their best to use the incident as a teaching tool to highlight the systemic abuse suffered by the elephants used in the tourism industry, the majority of the population simply took it as an opportunity to laugh at the ultra-elite Kardashian.

Four years later, and KK is still making headlines, and still making uninformed and abusive choices. After photos of the famous-for-no-reason-other-than-being-famous celebrity surfaced showing her and her sister riding “rescued elephants” (and that oxymoronic statement really highlights the stupidity involved here) in Bali the animal community promptly stepped forward to criticize Kardashian’s decision to participate in the abuse of captive elephants.

This time, however, KK decided to “hit back” (as one article described it) in response to the deluge of public criticisms deeming her “ignorant” regarding the plight of captive elephants enslaved within the tourist industry. Unfortunately for little Kimmie, her version of “hitting back” turned out to be the equivalent of one of those “fingers over your thumb” toddler punches. Apparently the poor dear only knows how Instagram works, not Google, or Bing, or any other search engine which can be used to educate oneself about things like animal abuse in the tourism industry

In reply to a critical tweet by the rather brilliant Peter Egan, who happens to be the UK Ambassador for Animals Asia, Kardashian said:

“We visited an elephant sanctuary that has rescued these elephants from Sumatra where they would have otherwise gone extinct. It is an organization that is working to save these beautiful animals. We did full research before going.”

Oh, poor dear. KK is woefully out of her league in class, education, and intellectualism when it comes to taking on Peter Egan.

There is so much mind-numbing ignorance, and incorrect information in just those three sentences. Bear with us, there’s a lot to cover here.

“We visited an elephant sanctuary that has rescued these elephants from Sumatra where they would have otherwise gone extinct.”

Wow. Um, okay, let’s just dive in. To start with, the park where Kim rode the captive elephant is in Bali, not Sumatra. The highly endangered Sumatran elephant is indigenous *only* to Sumatra. For anyone who doesn’t understand the significance of this, Sumatra is part of the Sunda Islands (which are divided between the countries of Indonesia, Malaysia, Brunei, and East Timor) Sumatra is located in western Indonesia. Meanwhile the island of Bali, where Kim rode the elephant, is part of the Lesser Sunda Islands, and is located some 1,800 kilometers, or 1,100 miles (by air) to the west of Sumatra. Since the Sumatran elephant is exclusively indigenous only to Sumatra, this means that the “rescued Sumatran elephants” Kardashian is describing were actually removed from their homes, and hauled over a thousand miles to the island of Bali, which is not large enough to sustain any wild elephant population. On top of that, these elephants are actually invasive species, relative to the species which are indigenous to Bali.

And while the Sumatran elephant is highly endangered in Sumatra, with numbers around 2,000 or less, they are not extinct (yet) and the 27 kidnapped exported elephants that Kimmie played with have literally no helpful impact on the diminishing wild populations of Sumatran elephants still living in Sumatra. Sorry Kimmie-boo, that abusive tourist trap you dropped major coin on didn’t save anything from extinction.

“It is an organization that is working to save these beautiful animals.”

And just what organization was it that Kardashian visited? Although no story has named it, we were able to find out that it was the Mason Elephant Park and Lodge. Is it a sanctuary like KK claims? That would be a resounding hell no. Not unless your idea of a “sanctuary” is a for-profit venture dreamed up by a business man. Oh, the Park’s website is quite the pinnacle of carnival barker half-truths and misinformation. They’re careful to comport themselves with brainy-sounding information that seems legit to anyone who doesn’t dig deeper. They even make a point to list the Five Freedoms of animal welfare. But then, lots of things look good on paper, but we all know what happens to paper when you actually put it through the wash. In the case of Nigel Mason, and his elephants, this means that basically everything disintegrates with a little water.

Nigel Mason first arrived in Bali in 1980, where he “pioneered” (in his own words) “the adventure business” starting with white water rafting, then mountain cycling tours, and eventually the Elephant Safari Park, in 1997. That’s right the “sanctuary” Kimmie-dear is touting, started out as a safari park. And the first elephants weren’t “rescued” from Sumatra, they had already been bought by another individual and shipped to Bali. When Nigel Mason learned about them living in the Taro area he saw dollar signs decided to buy them from their original owner. Depending on what interview you read, Mason’s story of the first elephants runs the gamut from taking “pity on nine deserted and emaciated elephants that were being mistreated and exploited” (we’re not sure how they were both deserted, and at the same time being exploited) to simply being owned by “a person who had no idea what to do with them” but who readily sold them to Mason. This article even looks at MEPL as the extremely successful capitalist venture that it is, and here Mason forthrightly states that the first elephants he obtained had been bought to be used in a trekking outfit, but the owner ran out of capital, so Mason and his wife bought the elephants explicitly to add them to their adventure tours for diversity.

Likewise, the stories of the other elephants at the park differ depending on what article or interview you read. Sometimes Mason claims that he traveled to Sumatra and campaigned with the Sumatran government to save imprisoned elephants and whisk them away to Bali in a sort of black-ops rescue mission “despite the clear terrorist threats” while other articles state that Mason’s elephants came from “government-run “training camps” where wild elephants were rounded up and chained. The last ten elephants were bought “rescued” solely for the purpose of making the “documentary” Operation Jumbo, which documents the dramatic (but not very ethical, or practical) choice to long-haul truck elephants over 3,000 kilometers from their natural habitat in Sumatra, to the tourist hub of Bali, where, surprise surprise, they’re now being used as money-making tourist attractions. And breeding machines. Four babies born to the tourist trap and counting. Of course, each Sumatran elephant born not-in-Sumatra is being touted by Mason as a “conservation success” even though they’re part of a captive population which will never see their natural habitat of Sumatra.

“We did full research before going.”

Apparently in Kimmie-poo’s world “full research” just means checking the roster of the World Luxury Hotel Awards (for which MEPL won “Best Eco Lodge” in 2016 and 2107) because everything written in this note was located and verified in under one hour of Google research. Furthermore, we can tell you where MEPL is not listed as winning any trophies: MEPL is not considered ethical or humane by the Bali Animal Welfare Association. MEPL is not considered ethical or humane by sites like Backpacker Bible. MEPL is not considered ethical or humane by groups such as World Animal Protection, which has stated as recently as May, 2018 that a whopping 100% of Bali animal tourism venues fail to meet even basic animal welfare standards. WAP considers Bali in its entirety to be a “no-go for animal tourism” at this time. It’s even been suggested that Bali might currently be literally the worst destination for animal cruelty.

Even people who patronized MEPL in recent months had plenty of regrets and warnings about the abuse that goes on there:

“The elephants are chained to a spot with a radius of around 8 feet. The only time they are unchained is for the various activities including elephant riding and elephant safari.” –September 2018

Map of the MEPL the "elephant resting pads" are listed under 51 (underlined and circled in red)

“The elephant equivalent of Sea World. Elephants chained all day, no freedom. Only released to give rides and Bull hooks being brandished by Mahouts ready to use them.” –September 2018

“All the elephants are chained to the ground by a 2 foot chain and can barely move . The only time they appear to get "walked" is when tourists get their rides. The mahouts use bull hooks on all the elephants to make them bend down, walk a certain way and do what is needed to put on a good show for tourists . They hide this well , but once you notice it you can't unsee it . They are CONSTANTLY stabbing the sharp metal bull hook into the elephants heads and behind ears. The elephant acts are repetitive and it feels like a cruel merry go round where they are exploited for money.” –September 2018

Example of the small, incredibly sharp but easily concealed prongs used to abuse the elephants into submission. Photos taken from reviews of MEPL.

“Was dismayed when we first arrived to see a small area with several sand circles, each with an elephant chained to the middle, most were rocking back and forth on the same spot. I have several videos of the elephants doing this - if you read up on this you can see rocking is a sign of abnormal mental behaviour of animals in captivity.” –August 2018

“This place sells itself as a "sanctuary for elephants", but this is completely false. It is yet another cruel animal attraction. Elephants here are forced to perform acts and carry tourists around on elephant rides. Elephant rides are NOT comfortable for the animal and cause long-term damage to the animal's spine. The elephants are also chained on metre long chains before their performances.

They lie to guests about the "reasons" for chains and elephant rides. It was heartbreaking to see the elephants. I regret not researching this place properly.” –August 2018

“The elephants are chained up to 2 foot long chains alone all day until they are needed for rides. During the ‘Elephant Introduction’ they started by explaining that the elephants weren’t treated like circus animals here but then went on to make them paint, crush coconuts and other little unessesary ‘tricks’. The worst part about this place is the lies they feed us to convince us that these elephants are happy. They are absolutely not and it was heartbreaking.

Each little cabin had a chained elephant outside as if it was a statue.” –August 2018

“1. All elephants, unless they are being forced to take photos or paraded in the 'talent show', are CHAINED TO THE GROUND. The image on the website shows a lady being massaged by a pool with elephants dotted in the background with NO chains.....this photo gives a dishonest view of what it is like.

2. The 'Talent Show'. I can't express enough how horrifying it is to see a creature of that size perform tricks that are completely unnatural for their size and habitual nature. They sat bolt upright on a log....scooped up a man on his head and played football....I was in tears and we left after the first 3 'tricks'...which was 3 tricks too long. They do this out of fear and because their spirit is broken, not because they want to or find any pleasure in it....all for the pleasure of the paying tourist. It's abhorrent and should not be allowed in this day and age.

3. The animals had chunks out of their ears and you could see where they had been spiked by their keepers if they disobeyed their orders. So not only are they chained up, they are spiked and harmed to do what the trainer wants them to do.” –April 2018

Example of "tricks" elephants at MEPL are forced to perform.

Again, all of the information found within this article was located, and verified in under one hour.

One. Hour.

But apparently Kim Kardashian’s thumbs were in casts, so she couldn’t type into a search bar before going on her luxury vacation. Or maybe she’d just gotten her nails done. Or maybe, here’s a shocker, she just doesn’t care.

After all, Kardashian got what she wanted out of the elephants she helped abuse. A little limelight, a little attention, some nice conflict. And ratings, hits, and follows. And in the end, that’s all she cares about. That’s literally how people like Kardashian make their money.

And until big name animal welfare and conservation organizations start calling out big name celebrities, nothing is going to change.

Until those same animal welfare and conservation organizations start drawing a hard line on matters like animal exploitation for tourism, public opinion is still going to be mixed.

For example, Steve Irwin publicly supported MEPL back when it went by the name of Elephant Safari Park, and since becoming MEPL the lodge has been listed in the top ten most unique hotels in the world by National Geographic and the Discovery Travel Channel. This, in spite of the fact that elephants are forced to give up to 17 rides a day to paying tourists and spend the rest of their lives chained up. But being “unique” does not mean being “ethical”.

We have to stop overlooking egregious faults while rewarding irrelevant fluff.

If animal exploitation and abuse is going to end, the double standards applied to big celebrities, and big networks have to end as well.