Photo by Brooke Lark on Unsplash
GreatHERgood Claims to Support Powerful Women, So Why Are They Running PR for Black Jaguar White Tiger?
In our last Note we discussed, at length, the ability that propaganda and public manipulation has to mislead the masses into believing things that are entirely fabricated, and how Black Jaguar White Tiger’s new website and image is doing just that. Today we’re going to look at the company behind BJWT’s new, tidier and more palpably “politically correct” website and social media posts.
The cover photo of Greathergood’s Facebook page declares that “Powerful Women Do Powerful Things”
Setting aside the fact that founder Jackie Berlowski is posing with a captive wild Serval cat (which obviously goes against everything CWW stands for in a conservational sense) the statement itself is inspiring only on the face. Very powerful women might do very powerful, and terrible, things. Being “powerful” doesn’t make you a good person. For example, if you’re in a very powerful position, but you use that position to support and promote someone who is a tyrant that abuses others at will, then you’re nothing but a stooge to that tyrant.
When Greathergood and BJWT announced that they would be working together, it was, unsurprisingly, accompanied by photos and videos of Berlowski at BJWT playing with cubs and monkeys inside the house dubbed “Stage 1” by Serio. Same exhausted, overdone, inspiring story that every other celebrity touts after visiting BJWT. Go play with the captive wild animals, then tell everyone how amazing the foundation that lets you play with the captive wild animals is.
Those who understand the reality of BJWT immediately trekked over to Greathergood’s Facebook page to share their concerns and try to explain that handling captive wild animal is not conservation, and that BJWT is not a sanctuary, but rather a petting zoo for the wealthy and well connected. Predictably, the majority of commenters criticizing BJWT and Berlowski’s choice to support Serio and BJWT were blocked and their comments deleted. Berlowski, it seemed, had already drunk the BJWT koolaid. Or, perhaps, it’s simply a matter of her already being connected to BJWT.
After all, the vast majority of celebrities who support BJWT either grew up with Serio in Beverly Hills, or met him through social events of the same ilk. You won’t find non-celebrities in the field of conservation or ethical conservationists associating with BJWT, or Eduardo Serio. Former animal traffickers, and commerce conservationists selling ideas rather than ethical conservation, like David Yarrow, and model Cara Delevingne, sure. But earnest conservationists devoted to the welfare of the animals, not the prestige of interacting with them? Nope.
Good PR can’t buy you ethical support, just lots and lots of manipulated fans.
For example, one of the new “PC” posts presumably put up by Greathergoods looks like this:
It’s very poignant, the image of receiving a battered animal with no understanding of the situation, and you’re left to make choices you don’t have enough information to make, a valiant effort by a hero in unknown territory making their way toward victory.
It’s a complete lie, of course.
But in reality, THIS was what Serio formally announced to fans the day he received Achilles.
Serio even explained that the tiger had fallen off a balcony at his home, and that’s how his legs had been broken. But hey, a good PR campaign creates its own facts, right?
More surprising than Berlowski’s ignorant support of BJWT as a pseudo-sanctuary (she’s a PR and media professional, not a conservationist) or even the misleading spin her company is putting on established facts, and the rewriting of other information (hey, PR creates “reality” to sell a product) is her choice to enter into business with Eduardo Serio, someone who has repeatedly, consistently, and very, very publicly, specifically attacked women, lesbians, gays, as well as using racial slurs, and offering outrageous suggestions regarding anyone with mental or physical deficiencies.
Berlowski’s Greathergood tags Ellen DeGeneres, gushing about her. Too bad that according to Greathergood’s new client, Eduardo Serio lesbians, are inherently unhappy because they’re unnatural, and don’t have “real sex” which leads them to being mean and stupid. Serio has stated as much multiple times, often ranting in live videos in particular about any woman who criticizes BJWT, suggesting that all of them are just frustrated lesbians who need a man to release their sexual frustrations (or whores who sleep around, one extreme or the other) Maybe Greathergood’s Berlowski can pass this advise on to Ellen?
Greathergood also recently tagged Huffington Post founder Arianna Huffington. No stranger to change-ups and conflict, Huffington nevertheless is currently a devout supporter of the LBGTQIA movement (her former husband is bisexual) and has publicly called for more such folks to take positions of power and influence. Meanwhile, Serio has on many occasions in live feeds, blamed LGBTQIA peoples (he did not use politically accurate references to them) for the failings of America and #planetstupid insisting that women are now raising boys too gay and that lesbians are unstable, and need sex instead of being in charge of anything. Maybe Berlowski would like to ask Huffington for her opinion on supporting someone who says things like that about the LGBTQIA community?
Then there’s Serio’s ongoing attacks on women in general. Erika Ortigoza has dared to speak out against BJWT on multiple occasions, and in response, Serio has repeatedly posted her photo to his 6+ million Instagram followers, helpfully informing them that she’s a whore who sleeps with men in exchange for things, and has plastic surgery to look fake. CWW wonders what Greathergood thinks of those post? Oh, wait, as noted in our prior Note, those posts have now had all their captions removed to make them neatly PR safe….
Well, then there’s Serio’s ongoing (just pathetic, at this point) attack on the young woman who entrusted him with the temporary care of her Savannah cats. After she had second thoughts about leaving them with Serio (note that they’re hybridized cats, yet Serio instructed their owner to withhold that information upon import, and call them “house cats” on the customs documentation) and asked to be allowed to take them back earlier than expected (she was planning to move cross country, as we understand it, and instead of boarding the animals somewhere, she wanted Serio’s “expertise” to care for them) even though she hadn’t moved yet. Serio took offense and went from calling her a “lovely girl who trusted us with her kids” to “that crazy Savannah woman”.
After deriding her thoroughly on all his social media platforms, Serio then publicly posted, in writing, that he didn’t even want the cats, and would return the cats to her if she reimbursed him for $1600 USD. Again, let us reiterate that Serio posted these terms in writing, on a public platform where they were seen by millions of BJWT fans, and anyone else viewing BJWT’s social media pages. The young woman promptly PayPaled Serio the $1600, pleading for her cats to be returned to her. Serio, in all his megalomaniacal magnanimity, posted screenshots of his PayPal account, showing the transfer of money to him, from the owner of the Savannah cats, and captioned that photo (paraphrasing here) “Thanks for the donation to my 501(c)3, I’m keeping the money and the cats. You lose.”
It was, perversely, BJWT’s own fans, who stepped in at that point, commenting en masse to the effect that Serio had posted terms, the young woman had met those terms, and yet he was now going back on his word. Many fans suggested just giving the cats back, since he’d said he would if she paid him the $1600, which she had. Others pointed out that $1600 might meet the burden for larceny, since it amounted to a payment in exchange for the cats, and now he was withholding both.
Instead of taking the advice of his fans, Serio simply contrived an excuse, claiming that the young woman “still owes me $66” and that because she shorted him (even though he’s the one who cited precisely $1600, in multiple places WhatsApp messages, texts, on social media) that “the deal was off” and then he posted images of his PayPal account refunding the money. Of course “the deal” wasn’t for $1666 USD, it was for $1600 USD. But then Serio would have had to “admit defeat” and give the young woman’s cats back. Instead, he lied, and continued attacking her.
For years.
The duration of Serio’s pursuance of the young woman who entrusted him with her Savannahs is, perhaps, the singular best example of his obsessive need to dominate and control everything in his perceived sphere of existence. What began as a mistake on the part of a fan (former, now) of BJWT, and what was a bad fit for Serio as far as animals go (the cats did not like him, were not malleable and adoring in the videos he showed, but rather shunned him and avoided him or hissed) has now been drawn out into a multi-year sordid attack, with an extremely wealthy, and well connected older man pursuing, harassing and doggedly deriding a young, financially insecure woman. Serio even publicly stated (posted via screenshots of his messages with the young woman) that he didn’t want the cats. And yet he refused to give them back, even after their devastated owner paid him the money he demanded. It reads like a child custody horror story with ransoms paid, but children still withheld. Some three years or more into the situation, the young woman continues to struggle in paying basic bills (if she’s holding a job at all, what with Serio dragging her into court repeatedly, which we know he does because he posts #winning with veiled connotations about suing people whenever something happens) whilst Serio is jetting all over the world, to Miami, Milan, enjoying various fundraisers for BJWT, and side trips, as well as now having hired a female-owned PR company to help hide his public abuse toward other women, including the young woman who trusted him with her Savannahs. Oh, the bittersweet irony there.
We wonder what Greathergood thinks about all of those posts? Oh, wait, nearly all of the “crazy Savannah woman” posts have now carefully been scrubbed from BJWT’s social media posts….
Of course, when it comes to making money, Serio loves to play mix-and-match with financials. BJWT’s 990 from 2017 posted on their new website claims no employees while BJWT’s costs for 2018 posted in the same section of the new website lists numerous employees. Serio regularly advertises for donations through his nonprofit, even discussing in interviews (give time count for video) how BJWT relies on donations to help cover the cost of workers and security employees. Serio tells fans that he’s spends large amounts on employees, directing those fans to donate in order to support that spending, but then when he files taxes he tells the US government those employees don’t exist.
Legally, the US nonprofit entity Serio is constantly promoting does not possess even one single solitary employee.
The workers and security Serio has are employed by the Mexican entity, Gran Santuario Mexicano Jaguar Negro Tigre Blanco, not the US nonprofit Black Jaguar White Tiger Foundation. But Serio never specifies this to fans. Instead, he posts the 990 forms for his US branch BJWTFoundation–which again, holds ZERO employees as per its nonprofit tax filings–and then follows it with a pie chart claiming that BJWT’s budget in 2018 paid for a minimum of $423,169.26 USD for “workers” and “security” forces.
But those employees are paid not by the US nonprofit BJWTFoundation Serio is always referring to, they’re paid by Gran Santuario Mexicano Jauguar Negro Tigre Blanco.
To further confuse things, the BJWT website lists all costs in USD, but since BJWT is in Mexico, most of the monies spent will be in Mexican Pesos, not USD. In Mexican Pesos, the cost Serio claims for employees is a staggering 8,009,176.47 Mexican Pesos. We have no way of knowing what Serio pays his workers per hour, but with an exchange rate of $1 = 18.93 Mexican Pesos, he likely doesn’t pay them more and $5 USD per hour, equating to 88-100 Mexican Pesos per hour, which is currently the roughly exchanged minimum wage in Mexico City. After all, this is the same man who refers to those workers as “wetbacks”.
The kicker in all this is, Serio’s not lying to the IRS, he’s lying to his fans who are don’t seem to realize that there are TWO Black Jaguar White Tiger entities, the Mexican-registered one which employes workers, and the US one which claims zero employees, assuring that it’s the least taxed. Serio then takes the money from his US entity, and gives it to the Mexican entity via grants as listed on the US 990 form.
It’s no wonder that with all the donations from fans being pumped into a US company in US dollars (you can also donate in other monetary systems, but if you donate to the MX entity, Serio is not required to divulge those monies publicly. So in theory someone could hand him a huge sum of money in Mexican Pesos, and we’d never know it happened) that Serio’s got enough leftover to waste in his vindictive revenge campaign against the young owner of the Savannah cats, all while Greathergood helps him keep his image tidy.
Then there’s the posts wherein Serio labeled all the conservationists who wrote letters to the Colombian government, petitioning them to send circus lions to a real sanctuary instead of BJWT “Cowards”. After all, the majority of those conservationists were women, including Erika Ortigoza the whoring plastic surgeon junkie, and two were the “frustrated lesbians” Serio enjoys referring to as “Project Idiots”…
What would Greathergood think about those posts? About the faked, photoshopped photos that were part of them? Oh, wait, all of those images and captions have now been removed from BJWT’s social media platforms…
Or what about the young woman whose name, address, employment location, etc. Serio publicly posted (which we will not be posting here) stating that Colombia had issued a warrant for her arrest because she “interfered” with his attempts to get possession of the former circus lions? That young woman had to close her social media accounts afterward due to the attacks from BJWT fans, and faced weeks of harassment from them whenever she attempted to start new accounts because, hey, Serio had given them all her personal information and told them to attack her. And his statement that Colombia had issued arrest warrants for her? 100% lie.
Videos wherein Serio refers to his own workers as “wetbacks”, wherein Serio derides Pepe for wearing “gay boots” and posing with a dog for photos, which “looks gay” when posing with a tiger is what a real man would do, videos wherein Serio declares that parents should be forced to undergo testing before having children in order to avoid having kids born with mental or physical disabilities, all now removed from BJWT platforms.
Funny how all of the imagery, and contexts that would be damaging to someone’s PR, and which represent the precise opposite of what Greathergood claims to promote and support have now been removed from BJWT and Eduardo Serio’s social media platforms. But then, that’s what companies like Greathergood does. They’re hired to move in, and clean things up. We have no way of knowing precisely which images and videos Greathergood specifically removed, but we can know that it’s not possible for them to be involved in the social media accounts of BJWT without seeing these posts firsthand, because many of them were available until just the last couple of months. It’s not a coincidence that BJWT partnered with a PR company for the first time since it was founded and suddenly the more egregiously bigoted and hate-mongering posts began disappearing from their pages.
Bravo, Greathergood. Maybe you should reach out to Harvey Weinstein and offer to represent him while you’re at it. He could probably use the help revamping his image, and considering your efforts with Serio, you could probably do wonders for Weinstein.