South Africa - Dean Schneider Makes Headline News In Switzerland

In a world where instant gratification is craved, desires are fulfilled, the rise of the wildlife entrepreneur is taking on a life of it's own.

Dean Schneider, the founder of Hakuna Mipaka South Africa was celebrated in his home country in an article which featured his pet lion Dexter.

These messages are stimulating a burgeoning market, where cuddling/petting cubs/lions, putting them on show, sharing with volunteers, friends, guests, is the new "modus operandi" of the new hip wildlife entrepreneur. Fame, narcissism and exploitation make good bedfellows.