Why The Commerce-Conservation Of Kevin Richardson And Those Like Him Is Not Beneficial To Achieving Actual Change

Recently in March 2019, the world found out that the Department of Environmental Affairs (DEA) rejected the Portfolio Committee’s Resolution (PCEA) to end Captive Lion Breeding (CLB). This defies the resolutions made during the Parliamentary Colloquium on CLB held back in August 2018 wherein the PCEA called for an end to CLB in order to end the practices of hunting and lion bone trades as supported by the continued captive breeding of lions. A ban on CLB would, of course, also end the practice of cub petting, and lion walking, as well as ending future lion interactions in tourism and elsewhere, as there would be no captive bred cubs to hand raise and work with. This is something, for unknown reasons, not discussed in regard to the PCEA, or their resolution to ban CLB, and is not mentioned in the public posts we’ve seen lamenting the DEA’s rejection of the resolution.

CWW was not surprised (although we were disheartened) to hear about the rejection of a ban on CLB by the DEA because, as we’ve discussed many times, the idea of conservation is a million dollar market, while conservation itself, is much less so. Lion parks like Ukutula Lion Park and Lodge make millions of dollars each year hosting thousands of tourists who pay for the chance to play with lion cubs and walk with older lions in the belief that they’re supporting lion conservation. Likewise, entities such as Lion ALERT host thousands of tourists who interact with their captive bred lions under the erroneous, but carefully cultivated belief, that they’re helping to save and conserve wild lions.

As long as it’s profitable to breed lions in captivity on a large scale, the DEA is going to protect that monetary income. The exposure, and arguable “awareness to lion conservation” provided by interactions with, and endeavors involving captive bred lions, provides that steady profit to breeding lions in captivity.

But it’s extremely easy to convince the public (in a general sense, at least) that places like Ukutula Lion Park, Lion ALERT, lion farms, and other safari parks which provide cub petting and lion walking are “bad guys” exploiting captive bred lions for profit. Ukutula Lion Park was even caught red-handed by Blood Lions selling their older captive bred lions into the canned hunting industry, and subsequently featured in the 2016 Blood Lions movie. There are numerous (and still growing) accounts of former volunteers of such parks and breeding facilities detailing the fact that the captive bred lions therein are exploited under the guise of “conservation” while providing a steady commerce for the parks and facilities. This makes it easy for the public to understand that these places harm lions and support terrible, abusive and exploitive industries.

It’s much more difficult to get the public to understand that beloved entities like Kevin Richardson, David Yarrow, and Dean Schneider, are just as much to blame for the failure of the DEA’s ban on captive lion breeding as the “money grubbing” officials who actually chose to reject it.

If readers are offended and upset by this statement, please read on to better understand why CWW is making it, and why we’re able to comprehensively defend it.

As stated above, in order for the DEA to uphold a ban on CLB, we have to make CLB unprofitable. If there’s no money coming in from CLB, there’s no incentive for the DEA to continue allowing it. The CLB is poorly, inadequately regulated, with little to no functional oversight. It adds nothing to the actual conservation of wild lions, and subsists on only the false claims of supporting the protection of wild lions through, in part “raising awareness” about lion conservation and “allowing the public to fall in love with lions”. Money, as noted in formal announcements of this rejection on various websites and pages, is the primary incentive for the DEA to allow the CLB machine to continue rolling along. Tourists misinformed to think they’re helping lions bring in millions of dollars a year. But there are more ways that CLB can bring in money than just the highly publicized cub petting and canned hunting arenas, and if the public wants to stop supporting the CLB industry, as well as the cub petting, lion walking and canned hunting industries, then they have to stop supporting all of the CLB industry.

Supporting any part of the CBL industry even while decrying the rest of it will not result in an end to CLB. It will only result in a shift as to what CLBs are used for.

One of the prompts behind this article, was the recent state of the Facebook page feed of famed Kevin Richardson ‘Lion Whisperer’.

On March 19, Richardson’s page posted a video with the caption “That moment when Charlie realized his roar was loud enough to talk back to the big boys!”

The video quickly garnered hundreds of comments, thousands of responses, over hundreds shares, and tens of thousands of views. Amongst the comments conveying adoration and beauty for the white lion shown roaring in the video, there were multiple commenters who appeared confused, unsure of which white lion Charlie was, or where he had come from, as this was the first post on Richardson’s Facebook to showcase and name Charlie.

A few commenters recognized Charlie immediately, however, explaining that he is one of the white lions purchased by Richardson from Ukutula Lion Farm as a cub in order to make the feature length film Mia And The White Lion (currently in theaters and due to be released in the US in early April)

On March 20, Richardson’s page posted about the DEA’s rejection of the ban on CLB, stating “Once again South Africa fails.” The post caption goes on to condemn the DEA for its failure to embrace a ban on CLB which fuels canned hunting, the lion bone trade and “a number of commercial purposes” in South Africa.

The post garnered thousands of responses, over hundreds of comments, and hundreds of shares. As expected all the comments expressed dismay, anger, and frustration, decrying the DEA for being focused on money and profit, but many also praised Richardson.

Many comments commended Richardson, and supported him as one of the only voices trying to shut down the CLB industry.

On March 21, Richardson’s page posted a link to the 2019 Environmental Film Festival In the Nation’s Capital with the caption “Exciting times as Mia and the White Lion (Mia et le Lion Blanc) is received with great accolades at the Environmental Film Festival In the Nation’s Capital this past Tuesday evening.” promoting Mia And The White Lion, which was made using cubs bought from Ukutula specifically for the purpose of making the movie.

This post received hundreds responses, and relatively few comments, and shares. But the comments made were all entirely supportive, and congratulatory.

Then, on March 22, Richardson’s page posted a video of lioness being treated for a minor wound and advertising the Lion Whisperer Youtube “members-only channel”. This is a channel accessible only by paying a monthly fee to Richardson. Richardson’s pages have repeatedly stated in posts regarding this “members-only” channel and monthly cost that all the proceeds gained from those paying for the privilege is spent on the film crew making those exclusive videos. This has been stated multiple times by Richardson’s pages, in response to commenters asking where the money they pay to become a “member” will go.

In the March 22 post, however, the caption contradicted those prior statements that the fee for the “members-only” channel are spent only on making more videos, by stating that it was through the fees gained from the “members-only channel” that Richardson was “able to take care of Ginny’s spay so quickly, using the most advanced laparoscopic technique.”

The contradiction of the post was overlooked by fans who, in the relatively few comments had only compliments and gratitude to offer.

Richardson’s facebook page feed is a textbook example of the intentional confusion and misdirection created by those engaging in commerce-conservation. Richardson’s page showcased how entities like Richardson are able to enjoy profiting off the industries they tell their fans they don’t support, while also enjoying the full support and adoration of their fans. This comes in very handily when other entities, like CWW call such entities out for their hypocrisy.

The first post discussed in this article shows Charlie, a white lion selected by Richardson specifically for coloration and personality, and then purchased by Richardson from Ukutula–which was featured in the film Blood Lions as a facility selling lions to the canned hunting industry–in order to make the commercial feature length film, Mia And The White Lion. Charlie was bred in captivity, forcibly removed from his mother, bought by Richardson when he was just weeks old, and hand raised alongside child actresses and actors, under Richardson’s training, and forced to perform to a script. At least four other lions were also purchased by Richardson from Ukutula.

Yet fans of the ‘Lion Whisperer’ readily embrace Charlie, even if they’re confused because Richardson–who doesn’t breed lions onsite–suddenly has new lions he’s never talked about.

The second post discussed in this article, shows Richardson expressing dismay over the DEA’s decision to reject a ban on captive lion breeding–even though the post directly prior shows a captive bred lion that Richardson bought for use in a movie, and through that purchase, Richardson supported the CLB industry by putting money into it.

And yet fans of the ‘Lion Whisperer’ readily embrace the disappointment shown by Richardson, condemning the government for being money hungry, while praising Richardson–who literally created some of that profit margin the DEA is protecting by not banning CLB–for his “efforts” to counter the DEA’s failings.

The third post discussed in this article segues from how DEA officials have failed lions, directly into promoting the fact that Richardson’s movie, Mia And The White Lion was “received with great accolades” at a film festival dedicated to environmental causes and conservation. All of the media hype surrounding Mia And The White Lion is carefully framed under “spreading awareness” and “teaching viewers” but neglects to “teach” viewers or make them “aware” of the fact that the lions they’re watching were gained by supporting the canned hunting, cub petting, and captive lion breeding industry. It’s like making a movie about the history of slavery using actual slaves, and then marketing it as an anti-slavery movie.

Of course, fans of the ‘Lion Whisperer’ received the movie plug with much cheering and congratulations for Richardson.

And in the fourth post discussed in this article, Richardson neatly brings it all back home with a little video teaser of one of his better known lionesses, advertising the opportunity for viewers to pay him for the privilege of being allowed to see even more of his contrived lion interactions with captive bred lions bought from the CBL industry.

And, even though Richardson muddles just what the money paid by “members-only” channel viewers is spent on (Is it spent on making more content, like Richardson has repeatedly said? Or is it spent on medical treatments, as Richardson is saying in this post? Or is it just spent on whatever it’s convenient for Richardson to say it’s spent on?) Fans of the ‘Lion Whisperer’ readily embrace the “information” offered to them by Richardson.

Do you see a pattern here?

No matter what Richardson says, or how contradictory his statements and actions are, his fans believe everything he says, and defend everything he does.

While in the process of writing this Note, CWW got a reminder of just how fanatically devoted ‘Lion Whisperer’ fans are, and how willing they are to intentionally ignore reality in order to protect their idealist image of Richardson, when one commented on a share of our Note addressing Richardson and David Yarrow, and how their commerce-conservation damages lions.

Under the share, this comment was made:

We replied with humorous sarcasm:

The fan replied with impassioned, but deadpan serious fervor, trying to minimize the fact that Richardson forces his lions to perform for a script, defending his actions, and claiming that Richardson–who shopped for cubs to fit the criteria of a predesigned film project–shouldn’t be criticized for handing money to those he claims he doesn’t support. Then they explained to CWW that the lions can’t ever be released into the wild (as if this wasn’t something CWW has inexhaustibly explained to readers in order to counter claims like those made by Dean Schneider that such is possible)

We responded, countering every claim made by Richardson’s fan with valid facts (see bottom of above screenshot, and continued in the ones below)

The ‘Lion Whisperer’ fan then attempted to end the interaction (seen in above screenshot) by reducing verified facts (some of which were verified by Richardson himself) to “angles” “takes” “points of view” and they again minimized Richardson’s purchase of CBL cubs for use in a movie by expounding on the belief that Richardson “took them away” from the vile industry, so that makes it alright to have bought them like the commodity they are within the CBL industry.

We responded more harshly, reiterating all of the facts in bullet point form, explaining in detail how Richardson’s actions–counter to his verbal claims–directly support not only the CLB industry, but also, through his patronage of Ukutula, cub petting and canned hunting.

Richardson’s fan then backtracked, insisting that they’d never said the facts we stated weren’t true (even though all of their prior comments did just that, implying that we weren’t stating facts, but rather points of views or opinions) The commenter goes on to ask if a country paying a ransom to terrorists in order to save people is that country supporting or encouraging terrorism (Yes, actually, that’s why most countries will not pay ransoms, even if they attempt to rescue hostages, there are actual textbooks written about this phenomenon and how it play into terrorism) and then states that they don’t think paying terrorists to release hostages after the terrorists demand to be paid to release hostages supports or encourages other terrorists to take people hostage and demand to be paid for their release. (Again, side note there are papers, and textbooks written about this very subject and how it creates a demand and supply.)

The commenter then says they feel the same about Richardson, and accuses our points of being an amalgamation, that they do not believe in. To clarify their awkwardly put statement here, what the commenter is saying is that our “connect the dots” between Richardson buying lions from Ukutula, Ukutula breeding and selling lions to the canned hunting industry, ergo Richardson is supporting a facility which breeds lions in captivity, uses them for profit, and sells them to canned hunting, is not something they believe.

An even more simplified version is that according to this fan, Richardson handing money to Ukutula doesn’t mean he handed money to Ukutula.

They go on to say they agree that the CLB industry should be shut down, but continue to insist that Richardson isn’t a participant in it (even though he bought lions from it) because he doesn’t breed onsite. The commenter wraps up by defending Mia And The White Lion–a movie made by directly supporting the CLB/cub petting/canned hunting industry–insisting that it will “raise awareness” about the “awful industry” (that it directly supported) and that the lions are still better off with Richardson.

We responded accordingly (and for the last time, as clearly there is no point in continuing to reiterate the same facts again and again only to have them refuted)

This is the staggering lethality of what skilled commerce-conservation can render.

Richardson has so indoctrinated his fans to the belief that anything he does, even if it’s exactly what he’s telling them is terrible, can be excused because it’s for the greater good and being done in order to “raise awareness”.

Only when the pubic stops supporting the captive lion breeding industry, and all its facets in their entirety, will those industries be rendered fully impotent. Only once those industries stop bringing in money–from any outlet–will government entities like the DEA stop protecting them.

But as long as commerce-conservation continues selling ideas instead of actions, and as long as the public keeps buying those hollow, but pretty ideas, instead of engaging in actual change by refusing to support exploitation in any format, the CLB industry and all its counterparts is going to thrive.

Cover image screenshot from Mia And The White Lion trailer.