Bored Panda Promotes Dean Schneider, Then Grows Bored Of The Controversary

CWW logged in this morning with a big cup of coffee, and bright-eyed determination to write a more in-depth post about Bored Panda’s inaccurate, misleading, and irresponsible “spotlight” showcasing Dean Schneider the former (?) investment banker who “sold everything to go rescue mutilated animals in Africa” (or something like that).

After being tagged in the Facebook share of Bored Panda’s “spotlight” on Schneider, CWW debunked most of the photos used in it, pointing out that they either portrayed Dean interacting with animals in places that weren’t Hakuna Mapika, or that the animals shown were dead due to Schneider’s failure to care for them properly. While there were (for the situation) quite a lot of comments questioning the post, and/or linking to CWW and our articles about Dean, the vast majority of the thousands of comments were positive, praising of the interactions shown, and after CWW commented as well, and then made our own post in response to Bored Panda’s promotion of Schneider, we got some extremely amusing hate-comments from one fan in particular, which (in between curse words) suggested that we needed to get a lawyer and that they’d sue us for libel and slander. Goodness, the drama. The author of the Bored Panda post also commented, claiming that Dean Schneider had gone to CWW’s page to defend himself (more on that, later).

Needless to say, we were prepared to buckle down and hash out a thorough addressment of Schneider, and Bored Panda’s misrepresentation of him. However, we quickly discovered that Bored Panda has quietly removed the entire post, from both its website, and its Facebook Page.

Without public comment, or explanation, Bored Panda removed an article that had nearly 3,000 comments on its Facebook Page, and had been shared thousands, and thousands of times (we don’t have a screenshot, but it approached, if not surpassed tens of thousands of shares) and is now quietly going about its business as if that “spotlight” had never been published.

Without admitting that the “spotlight” they’d intentionally promoted was incorrect, and contained untrue elements, and had not been vetted, Bored Panda removed the entire thing like it never happened.

Without acknowledging that their publication–which was disseminated to millions of online readers who liked, commented, shared, and promoted the post–was completely full of lies, and self-serving promotional material which served to advertise someone who exploits animals for profit and is actively building his instagram followers, Bored Panda then retracted that publication.

And today, in place of the publication which was chocked full of photos showcasing Dean Schneider coddling lions and other big cats and captive wild animals, Bored Panda has neatly offered a publication addressing the fact that a woman was mauled by a jaguar after getting too close to it at a zoo. Because, you know, two days ago, it was in to promote a guy handling big cats, but today it’s in to point out that big cats are dangerous.

Unfortunately for both Bored Panda, and groups like CWW, the Internet never forgets. While Bored Panda has cut its losses (without actually acknowledging that they published false information, and misrepresented the content therein) and moved on to the next “big thing” Dean Schneider has–just in the last two days, after Bored Panda posted about him–racked up another 31,000 Instagram followers and counting, pushing him from 576,000 to 597,000. In addition, Bored Panda’s fake, unvetted post has been re-posted in multiple languages. Now, of course, Bored Panda has bolted for the proverbial door of responsibility, and removed their content (without admitting any wrong-doing) But the re-posts of their original article–along with the text and photos it used–live on, continuing to promote Dean and his interactions.

CWW has already spoken with the founder of Malkia Park, who expressed dismay over the fact that photos taken at Malkia in its early days, before it adopted a strict hands-off policy, were being used to erroneously promote Schneider and his continued interactions with captive big cats. Malkia Park’s founder is right to be frustrated, and not just because of the fact that out-of-context photos of her facility are being used to promote someone who actually parted ways with her after being told he would not be allowed to continue interacting with her animals. Now that Malkia Park is strictly hands-off in all aspects, its founder includes education about why it is never acceptable to handle captive wild animals, even using herself as an example, explaining that when she first founded Malkia Park, she thought she could handle animals, and still teach the public that handling them wasn’t good. But it quickly became obvious to her that by handling her animals, she was only setting the example that handling them was acceptable. Now Malkia Park’s founder strives to teach the public that the only way to respect captive wild animals is to refrain from touching them.

But in despite her efforts, she says, “I don’t know if they listen when they see all these Dean, Eduardo, Kevin…”

And why would the public listen to hardworking conservationists who are telling them that handling captive wild animals damages conservation when entities like Bored Panda are putting out “spotlights” that praise exploiters for handling captive wild animals? Bored Panda’s “spotlight” actually made a point of Schneider’s social media presence, saying “We can even call him a social media star since he has 567k followers on Instagram to like or positively comment on his adventures in South Africa.” Of course, Bored Panda *didn’t* mention the fact that not all the comments on Dean’s posts are positive, nor did they mention the fact that having so many followers who all seem positive and supportive is more a matter of weeding out “haters” and blocking them than of being without fault. And now, thanks in no small part to Bored Panda’s own false publications about Dean, his Instagram followers are up another 31,000.

And here’s the thing that we’ve pointed out again, and again, and will continue to point out until the public starts to really absorb it:

BEING A STAR ON SOCIAL MEDIA PLATFORMS DOES NOT MAKE YOU A CONSERVATIONIST, OR AN EXPERT ON CAPTIVE WILD ANIMALS.

Yes, Dean Schneider is climbing toward a million followers. That doesn’t make him a conservationist. His entire Hakuna Mipaka “dream” was founded on visiting a lion farm and interacting with them, something he said he’d dreamed of doing his entire life.

Not of saving wild lions. Not of protecting them. Not of shutting down an industry based off exploiting them by letting humans interact with them. But Dean’s dream–as per his own words–were to go to Africa and interact with big cats. And that’s what he’s doing. He claims to have “given up everything” and articles like the one Bored Panda published suggest that Dean “sold all his things” to start Hakuna Mipaka.

Yet on Dean’s Facebook post announcing his departure for Africa, he tells people to swing by the Icon Club for his “goodbye event” which is being held there.

The Icon Club is considered a premier club by connoisseurs and just a table on the dance floor will run you the requirement of of $80 bottle-only alcohol consumption per person. “Party Packages” for smaller groups of people range from $1,000-$2,000 to reserve. And Schneider posted an open-door walk-in advertisement to his Facebook followers to just “join us to say good bye” before he left for South Africa. So maybe Dean sold all his things after he paid for his goodbye party? No? Maybe he never sold them at all?

Or, maybe, just like Serio who supposedly sold his house in Beverly Hills to move to Mexico, or Kevin Richardson who lives in an exclusive mansion, but makes no money off his animals, or The Real Tarzann, who lets celebrities play with captive animals, and travels from country to country, but does not make money off his antics, it just sounds better to tell a story where the “hero” gave up the good life to go do whatever he’s doing. And after all, the author of the Bored Panda “spotlight” says “I love telling stories”

“Hidreley” as the author’s name is listed even went so far as to post a screenshot from last year where Dean Schneirder (under the name Muhamed Johan Stroganov) made one comment under a post on CWW, cropping out the “36wks ago” from under the comment and saying “Dean goes to the page “Captive Wildlife Watchdog” and defends himself of so many accusations.” Hidreley was, of course, intentionally misleading commenters into thinking that Dean “goes” in the present tense (as in, is happening right now) to defend himself against CWW.

This is completely untrue.

CWW has had minimal interactions with Schneider, all of them a year or more in the past, and to call them “interactions” at all would be a stretch. On Instagram, and Facebook this same message was sent to us:

No questions we asked were answered, no real information was exchanged. Rather, Dean made this statement, and then blocked us. So, no, Dean did not “goes” to our page to “defends himself of so many accusations.”

After Bored Panda’s fake promotional post about Dean was made, and CWW countered with our own post on the matter, detailing the inaccuracies and misrepresentations. And, of course, that one super-fan (not just a fan! According to their own comments) accused us repeatedly of failing to provide “proof” of what we were saying.

What fans seem incapable of grasping is that we aren’t even putting that much effort into debunking the lies of people like Dean Schneider.

Dean’s Dad, Rolf Schneider is Chairman of the Board of Dr. Blumer & Partner which describes itself as a “Pioneer of quantitative investing”. Dean Schneider is currently listed on the company website as a financial planner. Edita Schneider (who, along with Dean, and several of his friends, is listed on the Hakuna Mipaka AG board) is listed on the company website as office manager/accounting. Also listed on the website of Dr. Blumer & Partner, are several companies which belong to the B&P Group. One of those companies is Life Gate AG, which specializes in, among other things, financial marketing and business start-ups and foundations.

Dean still lists Life Gate AG as where he works:

and one of his earliest videos from South Africa showing him and friends interacting with lions as a “Life Gate Incentive trip”.

We also know Dean was not just an “employee” at Life Gate AG, but rather he was an Authorized Signatory, meaning he had the authority to represent the entire company. And we know this article (which Life Gate AG has refuted, of course) that Life Gate AG, as a new company, brought in younger employees, offering them huge incentives–about $10,000 a month starting, to $20,000, or more–and remember Dean wasn’t just an employee, but also a signatory. The linked article likens Life Gate AG to a “chain letter” because new agents received the aforementioned huge bonuses, but then had to quickly bring in new customers for money, and new employees to bring in more new customers. New employees, of course, also received huge monetary compensation, while the first generation of employees were then made team leaders. While Dean appears now under the “former” employee category at Life Gate AG, he still lists Life Gate AG as his employer, and Dr. Blumer & Partner sill lists Dean as one of their financial advisors. It should also be noted that Rolf Schneider, Dean’s father is listed as both former and current under Life Gate AG, as movement within the company seems to constitute a listing under former for positions no long held, even though he’s still on the Board of Directors (and also an Authorized Signature, we might add).

Now, if we look at Hakuna Mipaka, we find that the Hakuna Mipaka Foundation was registered as a Non-Profit Making Organization 10/14/2016 which is around the same time that Dean began posting videos with the name, and precisely one day after Dean’s Facebook announcement that he’d bought property in South Africa and was moving there.

HMF listed the purpose of the company as:

The Foundation initiates, supports and operates projects worldwide for the protection of animals, especially wildlife. These include :, a. Projects aiming at the protection, care and / or release of, in particular, non-species-based livestock, wild or illegal animal trade or animals. B. Projects aimed at sensitizing people to the importance of nature and animals and the responsible use of nature and animals., C. the development and implementation of training programs and events that raise awareness of the importance of responsible use of animals and nature, the importance of animals for healthy ecosystems and, in particular, demonstrate that "coexistence" and a respectful handling of animals is quite possible., d. the support and establishment of facilities for the welfare of animals derived from non-species livestock, illegal livestock or illegal trafficking, in principle (if possible) with a view to subsequent (re) release; e. the support of institutions or aspirations that have the same or similar goals.

HMF listed branch offices as “Charitable Institutions”

But less than a year after it was registered, the Hakuna Mipaka Foundation was put into liquidation, and in its place, on May 7 2017 Hakuna Mipaka AG was registered as a Joint Stock Company.

But HMAG lists its current purposes as:

The purpose of the company is the trading and distribution of products of all kinds and the provision of various services such as: - Marketing of advertising media (people, animals, etc.) -Human Resources Consulting -Project Management -Organization Development -Business Development -The The Company may also engage in any other activity that is directly or indirectly related to the purpose of the Company. The Company may establish branches and subsidiaries both domestically and abroad, and participate in other domestic and foreign companies, as well as any business that is directly or indirectly related to its purpose. The Company may acquire, encumber, dispose of and administer real estate domestically and abroad.

HMAG lists branch offices as “non-specifed wholesale trade”

Dean Schneider is listed as the main signatory/director for both versions of Hakuna Mipaka, but the difference between the companies is profound.

This is a text-book bait and switch company start-up. Dean set up Hakuna Mipaka Foundation as a non-profit dedicated to animals, gained huge amounts of followers within just a few months and then started the liquidation process of the non-profit and re-registered his company as Hakuna Mipaka AG, a Joint Stock Company. The evidence of this is right here on the internet for anyone to find. He’s not trying to hide this. And CWW isn’t making it up out of “jealousy” or any other reason as we’re so often accused of. All we’re doing is pointing out the truth. And it’s not about money, or making money. We don’t care that Dean is rich, we care that he’s lying about being rich, and about making money off his Joint Stock Company by interacting with animals. Dean is not in this to save animals by making people love them, he’s in it to make money off making people love him, and his interactions with animals.

As has been said numerous times in recent discussions CWW has had with people:

“Animals don’t need your money or your fan-hood. They need habitat to be protected, they need to be left alone, they need for people to stop using them as a platform to get famous and they need the public to stop supporting people who used animals as props and platforms to get famous.”